Jin Shifu's road to entrepreneurship:
In March, 1992, at No.78 Sinan Road, Luwan District, which is his own home, Master Swoo geun Kim, his wife and son opened the first wonton shop.
In p>1994, with the support of relevant departments and the recognition and love of consumers, it was officially named "Jin Shifu Special Wonton", which opened the prelude to a veritable brand management.
in p>1995, the franchise chain format, known as the "business model of the 21th century", came into the sight of the decision-makers of Jin Shifu specialty brands, and the first Jin Shifu specialty wonton chain branch opened in Shanghai. In a short period of one year, franchise chain "grew day by day" in the hands of entrepreneurs, and developed more than 21 stores.
In p>1999, "Shanghai Jinhong Catering Management Co., Ltd." was registered and established. Since then, Jin Shifu special wonton has its own formal company. Since its establishment, the company has continuously strengthened its management, made a fuss about quality management, excellent service and sanitary environment, and always adhered to the business purpose of "customer first".
in September p>2111, the first provincial chain store opened. Today, Jin Shifu has opened more than 51 franchise chains in 15 provinces and cities, including Beijing, Harbin, Changchun, Taiyuan, Jinan, Nanjing, Hangzhou, Urumqi, Ningbo, Wenzhou and Yantai.
in June p>2111, the trademark "Jin Shifu" was officially registered. Since "Jin Shifu" wonton has its own special trademark, it has been protected by law, and it has also given wings to the development of "Jin Shifu" brand, making this famous snack brand in Shanghai famous all over the country and going global.
in October p>2111, the company changed its name to "Shanghai Jin Shifu Catering Management Co., Ltd.". After the name change, the company introduced CIS (Corporate Identity Design) system, which emphasized the innovation and the first concept of the company, making the company very specific and standardized in the formulation of quality objectives. In the process of innovation and development, Jin Shifu Company has taken a unique road by combining the internationally popular franchise franchise chain with domestic mass consumption.