By combining and matching retail, catering, leisure and entertainment, family life, and supporting services, and introducing different grades and types of brand tenants, different commercial positioning can be demonstrated. Among the various business formats, the relationship between F&B and shopping centers can be considered the most complex and interesting. The importance of the F&B format in shopping centers and its development was recently discussed at a Q2 press conference held by DTZ.　　Eat to tell In many newly opened shopping malls, F&B is always the first commercial business to fire up, because people may not go to the movies and skate, or go to boutiques to buy clothes, but they certainly will not go without food, and F&B is a part of life and work, coupled with the fact that there are more and more spaces to choose from nowadays, and that the soft elements of the environment, tastes, and services, as well as the diverse types of F&B, can bring the shopping malls early on with popularity and enhance the business atmosphere. In particular, shopping center projects located in emerging areas of the city need to take advantage of the ability of catering to gather customers in the early stage as soon as possible to enhance the commercial atmosphere, but also to a certain extent, to help shorten the cultivation period. Catering in addition to meet the basic needs of people's lives, but also reflects the more functional, such as family dinners, birthday parties, business banquets, etc., catering has been fully integrated into the various aspects of people's daily lives. Therefore, many newly opened shopping malls will favor the proportion of food and beverage business. In the past few years, such as Wanda Plaza and Joy City, the proportion of food and beverage in such mature commercial projects reached 30%-35% or so, which is still called a characteristic, but in the current market environment, the proportion of food and beverage business in the opening period reached 35%, which has basically become the norm.　　The fun of eating In addition to the ability of the catering business itself to gather customers, it can also cooperate with other businesses to strengthen the formation of the commercial atmosphere, such as the combination of catering and ice rinks, can be very good to make the two atmospheres blend, the restaurant will be arranged in the ice rinks and the perimeter of the picket fence, the people who dine on the ice rink while enjoying the food and watching the activities, fun. In addition, the combination of food and beverage and cinema, cinema is considered one of the most absorbing capacity of the main business in the shopping center, especially during prime time traffic is quite large, how to take advantage of these flows? Can be set up in its vicinity, such as fast food, casual dining, etc., not only for consumers waiting to watch movies to provide a resting place, but also for the restaurant to bring business, two birds with one stone.　　Eat also cross-border From the point of view of the future development of the food and beverage industry, the product line of large chain restaurant brands will continue to enrich, relying on the brand influence of the restaurant group and the perfect logistics system to launch a variety of types of food and beverage brands to meet different types of consumer demand. For example, Wangpin Group recently launched two high-end brands "Flower hidden" Kaiseki cuisine and "LAMU Mu" new Champs Teppanyaki has begun to enter Shanghai. Dining brand richness and quality of the higher, will undoubtedly make the shopping center in the investment process to attract more and better choice of tenants. In addition, in the past year or two, a more popular word called "cross-border", a lot of clothing, bookstores, will be integrated into the food and beverage, to achieve a variety of business, although some stores in the food and beverage only accounted for a very small proportion, but from the functional point of view, so that consumers can fully feel the charm of the experiential business.