Secondly, the laundry industry is relatively stable corresponding to the life cycle. Once a laundry is established in a place, its turnover will increase steadily every year.
Thirdly, laundry is a cash transaction, there is no breach of contract, and the funds are returned quickly. In some big brand laundries, there is also stored value consumption-consumers give money to laundries first, and then spend it slowly, which is equivalent to withdrawing money in advance.
Also, the laundry industry has low operating costs and no inventory backlog. Laundry is basically a one-time investment, and there are fewer consumables after opening the store. Investors who open stores only pay rent, employee salaries, utilities and other costs, and the operating pressure is not great.
Finally, the operation mode of the laundry industry is relatively simple, easy to manage, stable in technology and stable in customers, and 3 to 5 people can complete the operation of the store.
Because of its obvious advantages and characteristics, many people have taken a fancy to this industry. Open a laundry now, even if you have no experience in opening a shop, you can join a very mature laundry chain brand. So for investors, the technical threshold is not high. In fact, as a service industry, investors will eventually find that Laundry A emphasizes the responsibility of service and the flexibility of operation.
To sum up, the laundry industry is facing three changes, from which we can grasp the future trend of the laundry industry.
First of all, the environmental protection policy has a growing impact on the laundry industry. In European and American countries, laundries have to go through strict environmental protection approval. If you want to open a shop in Hong Kong, you need the certification of Hong Kong Environmental Protection Bureau before you are allowed to open it. The impact of environmental certification on China's laundry industry is not obvious, but Beijing, Dalian and other cities have adopted certain environmental access systems. This is a signal that it is a general trend to believe that environmental protection policies will affect the laundry industry, which should also attract enough attention from investors.
The second change is consumer demand. In the past, people's requirements for laundry were relatively simple, as long as they were "cheap and clean", but now they further require "clean, professional, fast and hygienic". Why? First of all, people wear diversified fabrics and need more professional laundry technology; Secondly, the pace of people's life is accelerating, and all kinds of entertainment are increasing, requiring faster services; Thirdly, people's health awareness is getting stronger and stronger, and laundry is also regarded as a part of healthy life. Investors can use this change to measure the laundry brands they want to join and see if they can meet the basic requirements of consumption trends.
The third change is the upgrading of urban business model. The change or even upgrade of a city's business model is centered on the change of "food, clothing, housing and transportation". With the improvement of people's living standards, people's consumption demand around "clothes" is getting higher and higher. Laundry's image of "small, low and poor" has not adapted to the requirements of modern commerce. It is the natural result of the development of urban laundry service industry to upgrade the laundry grade and shape the fine image.
What are the chances?
: "The correct positioning of laundry often plays a decisive role in the success or failure of investment. At present, except for a few cities such as Beijing, the laundry industry in most cities is generally in a small, low and poor state. This state is very similar to Beijing before 1998.
Before 1998, 99% of more than 5,000 shops in Beijing laundry industry were small shops with low grade and poor store image. However, after 1998, with the emergence of a number of high-end boutique laundry models, it has brought great changes to the industry. With the rapid expansion of brand joining, competition has changed the pattern of laundry industry. We can see that the number of laundries in Beijing has dropped to about 3,000 due to competition. In this structure, the number of high-end market stores is less than 10%, but the market share occupied by 10% is 40%! "
Regarding the possible confusion of investors, Zhang Yinmao explained: "In every city, the laundry industry is not blank. No city lacks laundries, but a city often lacks good laundries. Many investors will say that there is no boutique laundry in their city, so it is difficult to determine whether there is a market for boutique laundry. In fact, there is a market for boutique laundries. A city without a boutique laundry is not that people don't need it, but that people who want to make a choice have no choice. In our view, the opportunities in the laundry market lie in changes, trends and market segmentation. Only by grasping these can we truly grasp the consumption law and consumers. Occupy the most consuming people in a city, which is the guiding ideology for high-end brands to open stores. "
What should I pay attention to when joining?
For the laundry industry, there are many brands from franchise chains, so how do franchisees consider choosing? Zhang Yinmao believes that a detailed investigation can be made from the following aspects.
The first is the problem of positioning. Different laundry brands have completely different positioning for their franchise stores, some aim at high-end, some do mid-range and some aim at low-end. This positioning should be clear. Investors can analyze and choose according to their own situation.
The second is to examine the brand strength in detail. Because laundry is a long-term business, you should choose to join a brand with vitality and adaptability. Investors must examine the strength, supporting capacity, management capacity and adaptability of the headquarters, and whether there are complete supporting standards in store image, store location, equipment, service and assessment.
The third is to investigate the company's history, background and brand stage. The biggest advantage of evaluating a brand at a specific stage of development is that it can be recognized more accurately. Clear, your judgment will not be blind, and the influence of rationality on the success or failure of investment is self-evident. For franchised brands, from a few to a dozen generally belong to the primary stage, from a dozen to dozens belong to the entrepreneurial stage, from dozens to hundreds belong to the development stage, and only a few hundred later become stable and enter the mature stage. At different stages, enterprises have different management methods, challenges and market tasks. If you see these clearly, you can get the most realistic risk assessment for the brand management you are about to participate in.
The fourth is to understand the differences of laundry equipment. Joining the laundry industry, generally joining the headquarters will provide investors with equipment choices. As the main hardware of the laundry, the equipment is not only related to the positioning of the laundry, but also related to whether it can operate normally. Due to the long-term operation characteristics of laundry, long service period of equipment, low maintenance cost, low operation cost and good laundry quality are the most ideal results, so it is necessary to investigate from many aspects such as service life, failure rate, environmental protection and energy saving, and humanization. Practice shows that although the imported equipment is relatively expensive, it is more cost-effective in the long run. The advantage of domestic equipment lies in its low price, and it is also a practical choice for investors with low entry requirements and low storefront positioning.
The fifth is to pay attention to the risk of brand joining. Although the Ministry of Commerce promulgated the Measures for the Administration of Commercial Franchise, this standard is not strict enough for the laundry industry. Therefore, the risk of joining the laundry industry does exist. Everyone wants to join a stable joining system, but how to judge whether the joining system is stable?
Rongchang Hylsa believes that the first thing to look at is the number of stores in the system, because a stable system must be based on a certain number. It is not enough to look at the number of stores. Pay attention to the proportion of direct stores and franchise stores. Direct stores are an important part of franchising, and maintaining a certain number and proportion of direct stores is an important guarantee to ensure the stable and healthy development of franchise system in the future.
For many industries, what you see on the surface does not necessarily mean anything. Only after you go deep into the industry and fully analyze and think can you make the most correct choice.