Brand marketing planning is a comprehensive marketing strategy aimed at providing brands with a full range of marketing and brand building programs.

The following is the general process and key points of brand marketing planning:

1. Brand Positioning: Determine the brand's core values, target audience and market positioning. This includes analyzing the brand's competitive advantages, studying the needs and behaviors of the target audience, and developing the brand's unique selling points.

2. Market Research: Conduct market research to understand industry trends, competitors and target audience behavioral characteristics. This helps to develop a more targeted marketing strategy.

3. Goal Setting: Based on the positioning of the brand and the results of market research, set clear marketing goals. The goal can be to increase brand awareness, increase sales, improve brand image and so on.

4. Strategy development: Develop a comprehensive marketing strategy, including brand communication, advertising, social media promotion, event marketing, etc.. Select appropriate marketing channels and tools according to the target audience and market characteristics.

5. Creativity and design: Develop the brand's visual identity and creative content, including logo design, advertising ideas, promotional materials and so on. These elements should be consistent with the brand positioning and communication strategy.

6. Implementation and Monitoring: Implement the marketing plan and conduct continuous monitoring and evaluation. According to market feedback and data analysis, timely adjustment of strategies to optimize the marketing effect.

Brand marketing planning requires comprehensive consideration of the brand's core objectives, target audience, competitive environment and market trends. It requires cross-departmental collaboration, creative thinking and market insight. For companies, brand marketing planning can help build and enhance brand image, increase market share and improve brand value.

It's important to note that the exact execution and strategy of a brand marketing plan depends on different brands and market environments. Each brand needs to personalize its strategy and execution according to its own situation.

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