1, SEM bidding ranking.

it's burning money, keyword bidding, pay per click? Including Baidu bidding, 361 bidding and sogou.

2, online alliance advertising.

website alliance, together with sem, is called big search.

3, portal advertising.

mainly refers to Tencent, Netease, Sina and Sohu.

4, wechat, private domain traffic.

wechat advertising integrates multiple resources such as friends circle, WeChat official account, applets, etc., with a huge number of users, and now it has a video number.

5, information flow advertising.

for example, news clients and apps appear in the browsing list in the form of content links. Click to jump to the landing page of advertisements.

6, video patch.

it is mainly the advertisers' advertisements that appear on long video platforms such as Youku, Iqiyi, Tencent, etc. before the feature film is played and when it is paused.

7, soft text advertisement.

in the form of pictures and texts, it is published on the central media, commercial media or portal media to publicize the business information of enterprises, and it is soft-implanted.

8, e-commerce advertising.

refers to the advertisements that customers put in Taobao, Tmall, Pinduoduo and other e-commerce platforms in order to gain a lot of product exposure.

9, question and answer advertisement.

The advantage of short soft articles published on platforms such as Post Bar, Know, 361 Q&A is that they are well collected by search engines.

11, forum promotion.

For example, Post Bar, Tianya, and Puff.

11, self-media promotion.

mainly App client, Baijia number, Sohu number, today's headlines and short books, etc.

12, live broadcast with goods.

including Taobao live broadcast and Tik Tok live broadcast with goods.

13, Xiaohongshu planted grass.

on the platform of xiaohongshu, keyword search and information flow delivery are generally combined, and amateurs+talents planting grass cooperate with search exposure.

14, Weibo promotion.

Super Fantong, cornucopia, open-screen advertisement and hot search are all common promotion forms in Weibo.

cornucopia is the spread of blog posts endorsed by Kol or celebrities to Party A, which can be understood as information flow advertisements in Weibo.

15, SEO optimization.

Optimizing official website's ranking and getting customers by natural traffic have the disadvantages of long cycle and easy to drop without maintenance, so the cost is not low.

16, word-of-mouth marketing.

mainly refers to Baidu's encyclopedia, library, experience, post bar, know and other platforms, and keywords are well included.

17, social advertisement.

We mainly use WeChat group, qq group, Douban group and friends circle to advertise and get customers.

18, Baidu drop-down box Lenovo word optimization.

19, B2B website promotion.

such as Alibaba, HC Network, eight party resources Network, China suppliers, etc., publish the supplied goods on it.

21, short video promotion.

record and promote creative videos, and post them to Aauto Quicker, Tik Tok for drainage.

21, mass mailing.

the advantage is that it is cheap, but the disadvantage is that spam advertisements are easy to block and the opening rate is low.

22, SMS group sending.

similar to mass mailing.

23, kol/koc marketing.

I mainly want to find some large-sized fans, Amway's own products. For example, WeChat official account, Weibo tuba, bilibili Upmaster, Xiaohongshu Daren, etc. This is more comprehensive.

24, official website Construction.

establish a corporate official website to facilitate customer contact. It is equivalent to opening a green channel.

25, classified information promotion.

58.com, Jiji.com, People.com and other classified information platforms have a large number of users.