The "routine joining" tea shop cheated, involving a total amount of 700 million yuan. This tea shop named "Tea Orchid" had a "hot" sales scene in a square in Shanghai165438+1October last year. Later, a reporter made an unannounced visit and found that the tea shop hired 100 people every day, posing as guests to queue up and deliberately creating a lively business.
Behind this false prosperity is a fraud gang that deceives franchisees. At present, * * * has arrested more than 90 suspects involved in fraud.
Prior to this, Wang Moumou, the person in charge of Tea Blue, had successively operated two milk tea chain brands, such as Huadian Milk Tea. They used false queuing, celebrity endorsements, building model shops with dealers' money, creating false running water, false website promotion and other means to defraud huge franchise fees and then suddenly disappeared. The routine is exactly the same.
The big boss behind Wang Moumou is the agent of a fraud gang in Qinhuangdao City, Hebei Province, and the profit of the gang is divided into two or eight. They have operated more than 50 brands before and after, and it is difficult for franchisees to find the person in charge by constantly changing the company name, legal representative, brand name and collection account. At present, the gang has defrauded thousands of franchisees and the amount of fraud has exceeded 700 million yuan.
After the case was exposed by the media, Mayili Brokerage Company immediately issued a statement to cancel the contract with Tea Blue Milk Tea. Ma Yili himself made a statement in Weibo, saying that he would help the cheated franchisees to protect their rights, and at the same time, he apologized to many franchisees of the brand. Therefore, many people are paying attention to this matter. As the spokesman of Chazhilan, how much impact will this matter have on Ma Yili, and will Ma Yili be punished by law?
Suspected fraud is the behavior of business operators. If Ma Yili does not intend to commit the same crime under unknown circumstances, he will not bear the responsibility. However, some lawyers believe that according to the new version of the Advertising Law (20 18), the endorsement fee of the spokesperson will be confiscated according to the memorial service, regardless of whether the spokesperson has fulfilled the review obligation or not, and will be used to compensate the victims later.
In fact, because of so many years of endorsement experience, stars generally have their own team of lawyers, who will help them deal with legal risks when accepting endorsements, so it is unlikely that stars will be punished in reality. To sum up, it is unlikely that Ma Yili will be punished this time, but there is a risk of endorsement fee refund and fine.
Conclusion I think stars have the obligation to investigate the background, legality, standardization and credibility of market operation. Anyway, if this happens, the celebrity endorsement will be overthrown. If it is only the loss of credibility, it will inevitably lead to the development space of the entire performing arts industry. Therefore, I suggest that trade associations should have relevant binding regulations, such as the threshold of hardware connection, prohibiting them from participating in the corresponding selection activities, in order to achieve the purpose of punishment and purify the entertainment circle.