With the arrival of the new consumer era, people's consumption experience from the pursuit of functionality gradually to the transformation of the scene, the festival not only focuses on enriching the taste and variety of beer itself, but also focuses on creating a rich scene and atmosphere, in line with the "Qingdao Beer Festival as a medium to build the city of Zibo name brand" design ideas, in order to "national tide wind plus cyberpunk" as the design theme, through the creation of diversified and attractive consumption scene, to build a unique nightlife ecosystem. With the design idea of "using Tsingtao Beer Festival as a medium to build a famous brand in Zibo city" and the design theme of "national tide wind plus cyberpunk", the festival builds a unique nightlife ecosystem by creating diversified and attractive consumption scenes, realizing the extension from products to scenes. The delicious barbecue brings up the fireworks of Zibo city, and there should be nothing more pleasant than a glass of cold beer on a summer night, and the festival has incorporated many Zibo elements in its design. The main stage to Zibo initials "ZB" as the core design ideas, in the original beer festival in the form of the overall increase in music festivals and punk style fashion elements, to create a unique beer festival tide play "concert". This year's beer festival from the opening to the closing of the ten days not only to invite more than ten different styles of "The Voice of China" popular cadets to show their style, in order to increase interactivity, but also increased two people driving a giant wheelbarrow, Disney Dance Show, the site of the interactive balloon weaving, the red kangaroo, the red camel, polar bears, pandas, and other NPCs with the audience to take pictures of the audience to interact with the public together with their friends "! Gather in Zibo, Cheers to the world".