Graphic Design Comprehensive and All-round Major

Course Outline:

1, Design Sketch

2, Color Understanding and Application

3, PhotoShop Advanced Application, CorelDRAW Advanced Application, FreeHand Advanced Application, Illustrator Advanced Application

4, Business Card Design:

5, Logo Design: < Flyer design:

8. Poster design:

9. Packaging design:

11. Creative advertising design:

11. Greeting card design:

12. Layout design:

13. Printing technology:

14. Design principle:

15. Luminous word design and quotation

18, understanding and practical application of advertising materials

19, exhibition planning and design (case design): exhibition planning, market research, advertising plan writing, product display, stage planning, brochure design, booth advertising, brand image, public relations personnel arrangement, network publicity, copywriting, video picture design.

21. Publicity planning (case design): writing and design of newspapers and magazines (soft text, classification and layout), TV and radio media publicity, short film design, planning and production (case design)

21. Bus stop advertising design

22. Market positioning and design of car advertisements: video advertisements on buses are in taxis. Planning and positioning of outdoor video advertisement in city square (case design)

24, positioning and planning of enterprise publicity

25, design and planning of street sign advertisement

26, advertisement of traffic lights

27, planning and design of storefront advertisement

28, VI design: Basic principles of VI design ① Unity of style ② Strengthening visual impact ③ Emphasizing humanization ④ Strengthening national individuality and respecting national customs ⑤ Practicability ⑥ Conforming to aesthetic laws ⑥ Strict management

VI application elements system design:

Visual design status quo, which specifically includes the following status quo:

First, the ideological and spiritual connotation of enterprises and the overall development plan of enterprises. Second, the business scope, commodity characteristics and service nature of the enterprise.

thirdly, the marketing status and market share of enterprises. Fourth, the visibility and reputation of the enterprise.

fifthly, the expectations of business operators for the whole image strategy and visual recognition style. Sixth, the current situation of related competitors and the characteristics of this industry.

29. Cost budget and benefit evaluation

31. Market investigation and analysis, feasibility evaluation.

31. Practical training: Graduation design students independently complete a scheme design task under the guidance of professional teachers as graduation design works.

objective: to meet the needs of advertising companies and professional design companies, cultivate practical graphic design talents with high comprehensive quality and strong skills, and have the ability to independently complete various design projects. After graduation, students can engage in relevant graphic design positions in advertising companies, planning companies, graphic design companies, publishing industry, corporate publicity and planning departments and other graphic designers.

Certification: Graphic Creative Designer, Certificate of Completion

Quanzhou Jiuyi Street Cultural Palace Pilot Computer Training School

Pilot computer and lead a new course in life!