+How to build a mall website?

How to build a mall website? What do you need to pay attention to?1, choose the right platform and template self-service mall website production tool is very much, we have to distinguish clearly which one is with sufficient strength, but also in line with their own requirements for building a station. For the mall website template, we also need to carefully select, in addition to considering its appearance and functionality, but also need to consider its system and configuration, so as to select a high-quality mall website template. 2, to ensure that the PC mobile compatibility for mall website construction, if you only consider one terminal is not feasible. Whether it is PC or mobile, the traffic contained in it is huge, we should not give up any of them. So we should ensure that the mall site in different terminals under the compatibility, so that the creation of the online mall can be unimpeded for more different terminals to provide services to users. 3, reasonable attempts to try new marketing mode mall site operation mode should not be static, we should keep up with the trend of the times. For example, the recent popularity of the group purchasing system model, we can be reasonable according to the actual situation to join their own mall site. 4, to ensure that our products are high-quality operation of the mall site, the quality of the product or service is crucial. When we have enough to assure customers of the quality of the product, they are more likely to order and repurchase. Ensuring that the products are of high quality will also enhance the reputation of the mall through reviews and word of mouth. This will promote the mall website building to reap the fruits of success. Regarding the mall template platform, here is one for you: >> Online Mall Building Platform

How to build a company's online sales platform?

I. Typically, online marketing consists of the following parts:

1, to enhance the visibility and influence of the enterprise / brand.

2, to obtain potential customers.

3, realize the Internet online transactions.

4, through the Internet better (faster, more efficient, more convenient) service to existing customers.

Two, enterprises in the development of Internet marketing, usually need the following aspects of support:

1, the need for professional talents, such as: copywriting, artwork, promotion, customer service, operations and other talents.

2, need some professional online marketing tools.

3, need to make full use of the mainstream e-commerce platform (Alibaba, Tmall, etc.), the establishment of online sales channels.

4, need to have a certain amount of capital investment, such as: website construction costs, advertising costs, platform service fees.

Three, if the assessment of the effect of network marketing?

1, check the website traffic, and your business or brand keywords are the number of web pages included in the search engine. Typically, the higher the web traffic, the higher the number of web pages indexed by the search engines, on behalf of your business, the higher the visibility of the brand on the network.

2, statistics of different network channels, promotion methods to bring you traffic, the number of potential customers, the number of inquiries, turnover, and the cost of different ways to get a customer.

Four, the traditional enterprises to carry out some of the misconceptions of network marketing:

1, e-commerce is to go to Taobao, or Alibaba to open a store.

I often ask some bosses; ask you have to do e-commerce?

He is: Yes, I have a store in Taobao, I have a store in Alibaba.

In fact, Taobao and Ali is just a network sales channel. In addition to this, there are many other channels, such as: Jingdong, Vipshop, Amazon, Dangdang ...... You can even make your own independent website.

2, network promotion is to do Baidu bidding.

Many bosses think that the promotion is to do Baidu bidding, in fact, there are many ways to promote the network, distribution, group purchasing, forums, communities, microblogging, WeChat ...... And so on are network promotion.

3, network marketing is to build a website, and then do Baidu bidding.

In fact, there is no website, enterprises can do network marketing, not to do Baidu bidding can do network marketing, you in Alibaba, Taobao store is considered a network marketing channel distribution, in the Jingdong can also be sold in the Amazon can also be sold in the group-buying site can also be sold, these do not need to have their own website, and some do not even need to be out of the advertisement fee .......

4, hire a person to do network promotion can do a good job of network marketing.

In fact, please a network promoter, just the beginning of the promotion, you want to promote, you need to prepare copy, material, text, pictures, and even video content, these need to be assisted, with the people, and even to prepare for these need to invest in the cost (such as filming the video, merchandise photography), and also, you go to the promotion of the need for a certain amount of money, and not you invited an individual to posting, writing blogs are In doing promotion, the promotion needs the support of advertising and activity costs ..... A lot of places need to use money. People are the beginning, material and content is the preparation work, money is also a must have .......

5, just ask a network company to do a website, arrange personal can do a good job of e-commerce.

Many bosses are looking for a network company to build a website (station building company basic set of templates), the site is not enough features, and the arrangement of the person is familiar with his people, trusted relatives, or old employees, but this person, e-commerce, Internet marketing know nothing ...... After a year of doing nothing, then these bosses say, e-commerce this thing is not good, difficult to do, I spent money to do the site, but also arranged for people, the results of an order are not ...... (Every time I hear this I feel funny)

.......

In fact, there are many other misconceptions like the one above, and the ones I mentioned above are just some of the basic, common ones. About more misunderstandings, interested friends can find me private communication, together to discuss.

Fifth, how to improve the effect of network marketing.

1, how to enhance the enterprise, brand awareness and influence on the Internet.

In this regard, I recommend the use of, through a combination of soft advertising and hard advertising to promote.

The most commonly used way is: community + soft + SEM marketing

Specific practices: you can establish a relevant encyclopedia for your own business, Q&A, in the forum to publish some of the enterprise-related soft, in the video site to publish some of the enterprise, the product of the video introduction to some of the e-commerce platforms (Alibaba, Huicong, etc.) to open the enterprise yellow pages, release products, in Baidu /Google direct keyword advertising ...... Just let your information often appear in some of the potential customers appear on the place.

2, how to improve the number of access to potential customers, and the amount of advice.

The most direct way to boost the number of leads you get, is to use money to buy effective traffic.

Enhance the amount of consultation, the most effective way, is to design a potential customer heart bait, so that potential customers directly active consultation with you.

For example, if you are selling branded liquor in Shenzhen. You can put keywords directly in Baidu, Google: Shenzhen Wuliangye, Shenzhen Wuliangye cash on delivery, Shenzhen Wuliangye group purchase, Shenzhen Maotai delivery ...... and other keywords, so that these people who have a direct need to buy your products, find you directly. Remember, the search engine is a very important entrance to the target customer base. When the other side into your website, you need to design an effective bait. Or to sell white wine as an example, you can design a report (e-book), called "buy wine gift learning - buy wine gift must see the content", and then placed on your website in a prominent place, prompting customers to contact customer service can be directly accessed for free. In this way, you easily access to customer information, but also to understand the customer's motivation to really buy and real needs, for the next step in the transaction, laying the foundation.

Of course, you can also go to more targeted customer base entrance, buy more effective traffic. You can also go to the design of more effective bait, effective traffic and effective bait, is to enhance the effective customer data and the number of inquiries is no rule.

3, how to improve the turnover rate and turnover amount.

To improve the turnover rate and turnover amount, you can start from the following aspects:

1) first solve the trust problem, in other words, is to let customers buy assured. If you can't get customers to trust you, your deal is almost impossible to realize. Remember, the higher the trust, the higher the closing rate, and the higher the amount of the deal.

Or take selling wine as an example. If you want to reassure your customers, you have to use evidence, evidence that your wine is trustworthy and safe to buy. This evidence can be your agreement with the manufacturer, the authorization. It can also be customer testimonials from your past regular customers. You can present these through words, pictures and videos to increase your credibility in front of potential customers. I once saw a website that sold stomach pills with annual sales of hundreds of millions of dollars for a single product. The reason why this site has a high turnover rate, because it is the site above the hundreds of rehabilitation of patient success stories, these cases above the customer's name, address, and phone number, this information gives people a sense of trust is quite strong, powerful. If you can also put a lot of customer testimonials on your website, your turnover rate will be very good, just like the highest turnover rate on Taobao are those stores with high sales and many positive reviews.

2) Solve the problem of potential customers shopping risk and convenience.

For example, you can offer unconditional returns and exchanges, door-to-door delivery, pay-on-delivery and other services to allay the concerns of potential customers when they buy.

3) Through the design of sales sets (packages), product mix marketing, to achieve increased sales.

Buy product A + XX yuan, you can buy the original price of XX yuan of product B, and other similar combinations.

4) It is through the design of super giveaways that transactions are facilitated.

You can set up some of the more valuable products/services to potential customers as giveaways, using time-limited, limited, limited to create a sense of rarity and urgency.

For example, if you buy XXX products between 8:00-12:00, you can get a gift worth $xxx

New customers who make their first purchase of $300 or more can get $xxx worth $xxx

How do you create an order when you buy something?

Consumers in the shopping site to create an order is a prerequisite, is that you have purchased the goods, there will be a shopping order and order number, etc., to purchase the payment of the time has automatically created the order, I say this so that I do not know to say in detail? What is still missing, create an order as long as the payment is automatically formed, the order information will show the purchase time, price, etc.