Secret of the new executive director of Haidilao: After years of internal training, the board of directors of Haidilao ushered in new changes.

Recently, Haidilao announced that seven executive directors, namely, Yang Lijuan, Li Peng, Yang Hua, Liu Linyi, Li Yu, Song Qing and Yang Li, were added, and two independent non-executive directors, namely, Ma Weihua and Wu Xiaoguang, were added.

after this personnel change, the board of directors of Haidilao has reached 15 members, including 11 executive directors and 5 independent non-executive directors. Specifically, it includes: Chairman and Executive Director Zhang Yong, Executive Directors Zhou Zhaocheng, Gao Jie, Yang Lijuan, Li Peng, Yang Hua, Liu Linyi, Li Yu, Song Qing and Yang Li, and Independent Non-Executive Directors Cai Xinmin, Hee Theng Fong, Qi Daqing, Ma Weihua and Wu Xiaoguang.

In terms of average age, the average age of board members of Haidilao decreased from 53.6 years old to 47.9 years old. In particular, the average age of executive directors has dropped from 45 years old to 41.1 years old at present. Younger has become a new feature of Haidilao's board of directors.

Haidilao promotes the rejuvenation of the management team

Haidilao's management team is becoming younger and younger, which is closely related to Haidilao's successor plan. In 2121, Haidilao started the successor plan, and the selection mechanism was open to all employees, with a planning period of 11-15.

At that time, Haidilao said that the successor plan was an extension and upgrade of the company's existing effective promotion system. The key point was to further strengthen Haidilao's talent promotion mechanism. Through management practice and long-term observation and judgment in various positions, we could find a leader successor who met the standard of "love Haidilao, be proficient in business and have insight into human nature" and continue to undertake the mission of the company's development.

In essence, Haidilao's successor plan is to reserve and train talents for the sustainable development of enterprises by strengthening the effective internal promotion mechanism. As Zhang Yong said in an internal letter at that time: "Today, we are still clear-headed and full of vitality. It seems a little early to discuss retirement at this time. But everything is done in advance, and it will be easier to plan early. Anyway, I will be sixty years old in ten years. In the past two years, the four of us have been particularly worried that our learning ability can't keep up. The four of us are also particularly afraid that we will become a stumbling block to the development of the enterprise. Therefore, we worked out this plan together. "

The "four people" mentioned by Zhang Yong in his internal letter are himself, Shi Yonghong, Gou Yiqun and Yang Lijuan. Mr. and Mrs. Zhang Yong founded Haidilao Hotpot with Mr. and Mrs. Shi Yonghong in 194, and Yang Xiaoli and Gou Yiqun joined Haidilao in 1995 and 1999 respectively. All four were the first generation leaders of Haidilao. Since its establishment in 1994, the first generation of leaders have been in charge of Haidilao for more than 21 years. Considering the long-term development of the enterprise, it is timely to let more young people take up management and governance positions and pave the way for subsequent succession.

According to public information, the seven newly-added executive directors of Haidilao have distinctive features. Except for being generally young, they all have many years of working experience in Haidilao, and most of them are managers who have grown up in the Haidilao system. In a nutshell, they are "young, promising and knowledgeable about Haidilao", which is in line with the requirements of Haidilao's successor plan.

Yang Lijuan, who has just been appointed as Deputy CEO, joined Haidilao in 1995. She was a big apprentice brought out by Zhang Yong. At the age of 19, she became the store manager of the first store in Jianyang, Haidilao. At the age of 21, she was sent to Xi 'an by Zhang Yong to independently operate the first store in Haidilao. Since October 2118, he has been the chief operating officer, responsible for the overall operation and management of Haidilao.

Yang Hua, 38, has held many positions since she joined Haidilao in 1999, starting as a waiter, and has rich experience in store management, procurement and market development. From February 2118 to June 2121, he worked as a coach of Haidilao, and from June 2121, he worked as a manager of Haidilao region.

Liu Linyi, aged 36, joined Haidilao in 2113. She started as a basic waiter and chef, engaged in purchasing, and was gradually promoted to lobby manager, store manager and coach. She was also responsible for the delivery of Haidilao and the operation of overseas stores, and has rich experience in operation and management.

Song Qing, 41 years old, joined Haidilao as a waiter in August 2111. Since May 2112, she has worked as a store manager in various areas of Haidilao, a regional manager from August 2118 to May 2115, a coach in Haidilao from May 2115 to May 2121, and a purchasing director in Haidilao since June 2121.

Most of the new executive directors grew up in Haidilao, and many even started from the most basic positions until they joined the management team, which also proved the success of Haidilao's talent training. Different from other catering enterprises, paying attention to employee development has always been an important concept of Haidilao, and even regards "changing fate with both hands" as the value of the enterprise. To this end, Haidilao also launched a key employee share incentive plan in the first half of 2121 to encourage employees to actively innovate and work hard.

What does rejuvenation bring to Haidilao?

In fact, the rejuvenation of management team and governance team has become a trend of domestic enterprises. According to the list of "41 business elites under 41 years old in China" published by the Chinese version of Fortune in 2121, the average age of the people on the list is less than 35 years old, and the youngest is 29 years old, so the trend of younger corporate executives is becoming more and more obvious. Young people are flexible, energetic, aggressive, and more receptive to new things. When the management and governance layers of enterprises are getting younger and younger, and young groups provoke the beam of enterprise development, it is easier to bring new technologies, new thinking and even new models.

In recent years, with the rise of consumption power of "Generation Z", its characteristics of pursuing independent personality, paying attention to experience and keeping healthy have been paid more and more attention by the commercial market. Haidilao is further enriching the catering forms to meet the personalized consumption needs of the younger generation and realize the diversification of products and services. For example, recently, the bottom of a new seabuckthorn pot was fished on the sea floor, which met the consumer demand of the younger generation of "health+delicacy"; The introduction of lipstick, earrings and other peripheral trend products is more in line with the characteristics of paying attention to the richness of consumer experience after 1995.

in this case, the younger management team and governance team will help to enhance the perception and grasp of the market rhythm and help enterprises adapt to the development characteristics of strong innovation and rapid renewal in the new era. What's more, enterprise innovation is often initiated from the bottom up, and the innovation from the edge often has unexpected surprises, and the edge innovation is the specialty of young people, giving young people more opportunities to gain more development possibilities in the era of drastic changes.

Of course, "If a worker wants to do a good job, he must sharpen his tools first." To rely on employees, especially young employees, to support the future development of enterprises, in addition to providing reasonable and fair competition opportunities and smooth access, enterprises need to make more efforts in human care. Haidilao, who is good at cultivating talents, is also a master in this field.

Haidilao's interim results report shows that it has implemented a series of employee warmth plans internally. For example, through the parent-child companionship project, employees who work in different places can be helped to solve the problem of parents and children being separated from each other. In the first half of 2121, the project will provide a total subsidy of 11.6 million yuan; Advocate flexible employment in stores, so that employees can leave work early and return to their families during off-peak hours; Use online space to develop Hi parent-child applet.