Under the guidance of the service differentiation strategy established by Chairman Zhang Yong, the company always adheres to the concept of "service first, customer first", takes innovation as the core, changes the traditional standardized and homogeneous service, advocates personalized featured service, takes heartfelt service as the basic business philosophy, and devotes itself to providing customers with "intimate, warm and comfortable" service. "intimate, warm, comfortable" service; in management, advocating the value of hands to change their destiny, create a fair and just working environment for employees, the implementation of humane and affectionate management mode, enhance the value of employees. Sichuan Haidilao hot pot has been recognized by more people.

Over the past ten years, the company has developed into a company with more than fifty directly-managed stores in Beijing, Shanghai, Xi'an, Zhengzhou, Tianjin, Nanjing, Shenyang, Hangzhou, Qingdao and other cities across the country, four large-scale modernized logistics and distribution bases and a raw material production base, with a turnover of nearly 1.5 billion yuan in 2010 and more than 10,000 employees.

The four large-scale logistics and distribution bases are located in Beijing, Shanghai, Xi'an and Zhengzhou, and with the aim of "large-scale procurement, mechanization of production, standardization of warehousing, and modernization of distribution", the company has formed a large-scale logistics and supply system integrating procurement, processing, warehousing, and distribution. The production base in Chengdu has passed HACCP certification, QS certification and ISO international quality management system certification. The company has been awarded more than ten titles and honors such as "Advanced Enterprise", "Consumer Satisfaction Unit", "Famous Hot Pot" in Sichuan, Shaanxi, Henan and other provinces, and the innovative featured services have won the "five-star" award. In December 2007, it was awarded the "Most Popular 10 Best Hotpot Restaurants" and "Most Popular 20 Best Restaurants in 2007" by Dianping.com, and the enterprise has been awarded the "Most Popular 10 Best Hotpot Restaurants" and "Most Popular 20 Best Restaurants in 2007" for three consecutive years. In December 2007, it was awarded the "Top 10 Most Popular Hotpot Restaurants" and "Top 20 Most Popular Restaurants in 2007" by Dianping.com.