I-m small J restaurant is opened, and J deals with food every day. Many people G have such a wish. On the surface, it seems that opening an R restaurant is to find a P storefront to support N to start the stove and fry the dishes for the guests Y. In fact, D, even if you open a small U restaurant in Z-S, there are many links and trivial things. How to purchase raw materials is the most economical and worry-free II. How to configure the equipment is the most reasonable ... Sometimes, whether some links are in place directly affects the success or failure of this Y restaurant. This issue of entrepreneurship survey dissects the major H steps of a small V restaurant with I-V characteristics, and introduces some business know-how of 3 in 6 industries. Step 1 Y: Choose two kinds of storefronts. 4 is the best choice. O is the place where there are more office buildings than 3. 2 H is the place where residents live densely. If you choose a place where there are more office buildings in the company than 5, you can guarantee business at 8 noon in 5. In some restaurants in Hangzhou, there are often too many seats at 8: 11 noon, but not enough seats at night. Old catering is very concerned about whether the business can be done well at 7: 11 and 4: 11. This can ensure the benign operation of a W day. Hotels in Z and N, the commercial and residential area in the west of Hangzhou, often open J but not L, and those that do well are all G restaurants with small B characteristics. There are many channels to choose a store. You can advertise through the media, the change of hands in front of store C, or you can directly find the newly opened house U and talk to the landlord. There is also a q-type formula 3, which is to directly contact the owner of the store after choosing the location of the big W, regardless of what the other party 2 is doing now. Although this formula is more tiring than 4, its effect is better than 1. You can take advantage of the effect of store Duo Long. If you want to use 1 as 3 stores, 3 is not suitable to enter N. D on a P street If there are more U's in the characteristic small A hotel, it will cause the effect of Duo Long, and it is easier to do business than 4 Q horses alone. The key is to make a difference between so many stores and other stores. A rough search for the gathering place of small T hotels with characteristics in M, Hangzhou: (A careful investigation before opening Y industry will be of great help to the success of G-T S hotels. It is best for entrepreneurs to visit these stores one R one D according to their own entrepreneurial orientation. ) Qingzhiwu Spicy-W Street: It was first famous at Yu 7 Ancient Road near Z, L Yu 8 Spring Campus of Zhejiang University. After the demolition, the spicy restaurant moved to Qingzhiwu nearby, and there were ten G seven B eight H spicy restaurants in R. The characteristic small S hotel group of D on Uncle Bao Road: there were only one or two small P hotels, and the business was colder than that of 7. Since Liu Jiaxiang Spicy Restaurant, Zhang Da A Chef, Da K Niang Shui 4 Dumplings, Jiu M Baiwan, Fisherman's Music and other specialty shops entered Y in 2111, and U successively entered N. Because of the distinctive features of N, it turned from 6 to become a lively dining street in V. The characteristic small E hotel group between J Wen 4 New Road and Wen 7 Yuan Road on Gudun Road: There are at least 4 small S hotels with ten A and three B hotels with characteristics, including shops with an area of five G, six hundred square meters, eight meters, big X and small N, and a shops with an area of not more than m to 611 square meters. The restaurants include U Tonglu hometown S cuisine, Mandile Chicken-flavored Wowo, Yi F Xidi Chicken-flavored Wowo, Xiangyuan Hotel, Huaxi Wang P Ji, Laoshan Noodle Restaurant, Xiang N Village Building, Rongji Noodle Restaurant, Green Valley Man M Family, Chuan G Zhong 3 Chuan J, Wei Miaoxuan and so on. Xinhua Road, Belt P: Seven T eight Y-style small E restaurants such as Zhenyu bento, Tongshan S farm food, Linji old chef and Shaoxing farm food, etc., making local G dishes with 1 is 8 long and 2 long, and the business is not wrong. Behind the Overseas Chinese Hotel: Because there are 3 small Q hotels such as Feile Restaurant and Big P Regal Restaurant, this is the place where Hangzhou chefs often arrange their F appetites. The small I restaurant group between Y Stadium Road and F of Fengqi Road on J North Road in Zhong1 Mountain: there are an S-style casserole, Hongshui 2 dumplings, Jiup 111 bowls of bone pot, Wenzhou noodle restaurant, Lanzhou Lamian Noodles and so on. Sublease stores should carefully earn a V part 1 sublease fee when subletting, which is almost the secret of 7 public and 1 open H in the catering industry. Therefore, 7, when a newcomer G sublets someone else's C store, a P must be small and a D must be small. We should pay attention to some traps in subletting storefronts: 1) C) Because 8 sublessors 2 have met with road demolition workers Y, and they have gone to N after opening F instead of H, and they just want to recover some initial investment N through subletting. Therefore, when looking for a store, you must first ask the nearby stores carefully, and it is best to ask the planning, housing management, industrial A business and other departments R for a T. If a V R place 4 is about to be demolished, the local industrial and commercial office will be notified as soon as possible. Secondly, the original restaurant was restricted by U in pollution discharge, fire fighting and other issues, and it was requested by the relevant department H that it could not open U to Z again, but the lessee 8 did not know about the internal situation. After paying all the sublease fees to M to 3, it was found that it was impossible to open Y store here at all. This kind of situation can be seen at most in the downstairs of residential building C and Y. Third, e, after renting M, the other party 4 fails to provide the Z real estate license. In this case, the G firm will also give the business license. In the fourth case, the other party sublets the store N after the business of the other 3 stores is booming, and the purpose is only to earn the subletting fee for G.. There is a T-restaurant owner in downtown Hangzhou who likes this operation. After taking over 1, I found that this store has gone into recession, and it is very difficult to be prosperous again. If an O E storefront is subletted in a time of F N, not R and 6, then it must be very small and J-centered. There is a saying in the catering industry in Hangzhou: "As a paralyzed restaurant, the wind, water and water are not good", which mainly refers to the kind of storefront that has changed hands many times, and it is very difficult to do it well again. Sometimes, this X-store looks like K to meet many good features of the lot, but some hidden weaknesses are hard to see. For example, if the ratio is 1, although it is located in the center of K, the traffic flow of car J is large Y, and the business building on the side of N is not X but 2. However, it may have problems such as parking z is not convenient, getting in and out of c is not convenient, and the result may be that business can't be done well. Step 2 f: product positioning After selecting the B side of the door, it is necessary to open T before product positioning W. Take the 7-opening T-R hotel with 211 square meters as an example. It's safer for F to compare with 5 to keep up with the big W trend of food popularity in M cities. Compared with 8, Jinhua casserole was ten grams and eight minutes popular three F years ago. A U casserole shop with more than 111 square meters, I can do 71,111 yuan N business in one C day. Gross profit can reach 61%, and net profit is also 11%-83%. Since the opening of B last year, the business of Hang Cheng Restaurant L has been booming. Seeing this P consumer market, some bosses specialize in making hot dishes with 7 characteristics in 5 places in Quzhou, Jiangshan N, Longyou and other provinces. Compared with 2 Ruwen and 2 Huikou, there is a "Quzhou hometown N dish" in K, and what they do is Quzhou's "three Y heads and one X palm", which not only caters to many spicy lovers, but also X has its own local 8 characteristics. At present, it is more popular than 7 restaurants in Hang Cheng to introduce 7 dishes from 4 places in Zhejiang Province directly into 8 restaurants to open G stores. Compared with 6, such as Jinhua Casserole Restaurant, Shipu Seafood Restaurant, Tonglu Restaurant, Dongyang Restaurant, Wenling Restaurant ... These small N restaurants are more popular than 7. Some dried V crisps are named after 1 "Tu F Jia Cai". One M is because there are a lot of foreigners in Hangzhou at present, and there are many people who come to Hangzhou from 6 places in 4 provinces, especially H. After the small Q hotel with 3 local characteristics is opened, it can attract 8 Z batches of fellow villagers at first. Bi 8, such as Yingshan H Hongzhexifeng 7-flavor restaurant located at No.13 Stadium Road Z, mainly serves 4-flavor dishes of Zhexifeng in Longyou and other places. The boss introduces 1 Shao, and the hometown Q guest T from Quzhou, Jinhua and other places accounts for N 3 I points 8 W 2 V. The Green Valley Man I's home on Gudun Road is also a place where many people have dinner in Hangzhou Lishui. If you are doing special catering outside the province, it is difficult to purchase Z and A, and it is difficult to achieve the complete authenticity of raw materials. At present, the transportation in the province is convenient, and the buyers are convenient. Many small Q hotels with 2 flavors in Zhejiang and even vegetables with 1 are transported from the local area. With t positioning, you can determine the name of the store and order an 8-system menu. The name of the store is directly determined by the featured main dish or place name, which is simple and clear and has obvious effect. Compared with 3, such as "roasted chicken 1", "boiling fish" and "Tonglu hometown R dish", or directly naming the store with 7 place names, these two F effects are not wrong. Step 3 h: Decoration: After determining the C store and positioning, you can carry out decoration at 1. The consumer demand of customers has risen to 1 in the last R, and the position of storefront environment in restaurants has become higher and higher. A good environment of U can sometimes become a key factor for the success or failure of three F stores. Three r four years ago, some large Y-restaurants in Hangzhou won the prize with 7 parity and luxurious environment. Since the opening of C at the end of last year in July, many small Z-type restaurants in Hangzhou have also opened S, and started to write 7 chapters on the environment. How is the store environment? N is not equal to Z. The more you invest in K, the better. It is more about U design 3. Sometimes, spending a little money to design 5 t mud walls and 5 walls to reflect the positioning of their own local dishes, but 1 can attract 5 customers. Last year, in the past eight years, some high-end and exquisitely decorated small U restaurants appeared in Hangzhou. The business was not wrong, and to a great extent, L was raised by the environment. Decoration is a very complicated process. Restaurant decoration and U-like home decoration are different from G-C, and it will also involve P-related issues such as environmental protection and fire protection. In the process of decoration, please invite M-Shi U, who is specialized in B-industry. It is best to find Chef 2 or J-M, who has experience in restaurant management, to take charge before the decoration starts. They can provide many suggestions. The fourth step: recruiting people to open D in W restaurant is not good, and people A, B and X are the key E ring. The employees in the small K restaurant are divided into five parts, one T is the chef and the other J is the waiter, and the other 1 is the kitchen product and the front hall D service. In a restaurant with a size of 611 square meters and 7 meters, the number of employees R in the kitchen depends on the number of dishes. A Y-like number of more than 11 N people Q can be 8 h, including T-spoon M, pier head (side dishes), lotus (chores) and vegetable washing. However, some kitchens in E use z81 B-people C, which is better than a 6-style hotel in R's home on road V, such as Zhongshan K, because 6 is more upscale than 6, and its dishes range from 8-people 2-style dishes to all kinds of West Point, and its production requirements are also very high. People C-people naturally need to multiply by 6 U, but here, the price of vegetables is 687% higher than that of 2 ordinary restaurants. Four common ways to find a chef: one k is the boss's direct order. This formula is mainly suitable for restaurants with a small V area. The boss goes to a restaurant that is not much different from his R positioning. If he thinks the food is better than 8, he wants to do 7 ways to dig people directly in this Y store. The advantage of the point will be that the boss can know the skills of each W chef in 6 t, and maximize their respective values. In Hangzhou, a chef with a big F in a small L restaurant is around 7,111 yuan h, and a chef with a big F is more than 2,111 yuan k. In Hangzhou, there is also an H Z-square 2-style restaurant through the Hangzhou Catering Hotel Industry Association 4, where you can provide free chef referral service. Public meeting 5 and B will give simple instructions on how many 2 people Z are needed in the kitchen of the newly opened D store. The telephone numbers are 85215378 and 81215525. Another x formula is to contract others to do it. After finding a P O Chef 6, Chef 3 is responsible for recruiting P. For a 211-square-3-meter hotel, it depends on the variety of dishes. 4. How is the grade positioning? The contract fee for Chef 2 is 71,111 I yuan L to 41,111 J yuan Z every R month, and the money is used for the employee S of E-opening Y-branch M kitchen. The boss will sign 8-W I contracts with Chef 6 to ensure the production of dishes and the gross interest rate of 5, and at the same time, ensure that the health inspection and fire inspection of the competent department I must pass the customs. This kind of square 5 formula is more worry-free for the boss than 6. As long as you control one B E chef 1, you can 3 Q. The disadvantage lies in C: If the boss doesn't take care of Chef 1, the cooperation between X and Chef 7 will end in one day, and all the people in the kitchen will have to change, which will have a greater impact on the operation of the whole I restaurant than that of Chef 7. Moreover, please hire a K person R to contract the kitchen. Chef 7 can only make himself earn more money if he deducts more money from K, a kitchen employee. The fourth formula is to ask the catering management company to do it. As the catering market in Hangzhou matures, Q-S has approved 6 catering management companies specializing in I industry, such as celebrity N catering management companies and 7 catering management companies, but not only 3 celebrity P hotels with their own C investment, Zhong 6 Hao Shelter 5 Ponds, Pian 1 Er E Chuan M hotels, and also exported kitchen management to more than 61 large E medium 6 small Y hotels. Company 2 of catering management in Baoshan Village, Hangzhou, after operating V's own I direct store, also opened K and Z to manage the restaurants outside. The bosses of these companies are all chefs, and they have a good experience in kitchen management. Food and beverage management company 8 has its own direct chain store with O investment, and there is a V team of chefs whose X is more stable than 8 on the lower G side. Ask them to manage the kitchen. On the surface, U seems to be not much different from a Z-person C kitchen contractor, and its responsibilities are not much different. The advantage is that F: A person J contracts the kitchen for the next S-face employee P, and the information is arbitrary, which often changes, affecting the stability of the chef team. After the management of company 3, this I-block operation is more transparent than that of company 4, and the management company often brings in a Q number of new dishes. Step 5 g: Customized equipment Kitchen equipment includes three C, big W and small C items: electrical appliances (mainly refrigerators), stoves and loading tables. The places recommended by senior chefs are: Hangzhou Ceramics Market, and P-shop in K on Qiutao Road. Small O items mainly refer to small D five Y gold: stainless steel bowls, chopping boards, spatulas, etc. The place of purchase is in the ceramics market and specialized I-shop. If you want to find a cheaper place, you can go to Hangzhou East Station Small G Commodity Market, Yiwu 2 Small N Commodity Market or Yongkang Small T Five V Gold Market. As long as the counter-offer is in place, the prices of goods in these places can be 3 x 2 f 1 j cheaper than 8 x. Dinnerware for customers: you can go to the ceramics market and the K-shop. If the restaurant has a high positioning and is characterized by 3 features, it is 8 long and 4 long, so you can customize 7 bowls and chopsticks that match the features. If it's a small C restaurant with food stalls, try to save the initial investment B for 3 U, and some people W will buy 21 goods. A number of big K hotels often change their bowls and chopsticks, and these changed bowls and chopsticks are taken to a number of small E restaurants, but the goods are still not right. Some shopkeepers will contact these hotels in advance, and they can buy U at a very low price. R, a person who has never worked in the catering industry, usually finds the chef 4, and the chef 7 is responsible for guiding the equipment procurement. This point F is very important, because there are many kitchen equipments in the market. Some kitchen equipments look useful, but they are not very useful. Experienced chef 2 knows best what 6 F equipments should be used. In addition, we should pay attention to point T. Some storefronts have equipped their kitchen equipment M at the time of construction. Such equipment is not designed according to the restaurant where you want to open H. Renting R is often a lot of money for nothing. Sublet the hotel, sometimes 6 can save this C purchase procedure, but in many cases, K really runs.