In our daily life, we gradually realize the importance of job responsibilities. Any job responsibility is a synthesis of responsibility, power and obligation. How much power you have to bear and how much responsibility you have to do. Any separation will cause problems. What kind of job responsibilities are effective? The following is the job responsibilities of the regional manager I collected for you (general 10), for reference only. Let's have a look.

Responsibilities of the regional manager. Formulation and implementation of regional sales plan: according to the demand analysis of target customers in the region and the company's annual sales plan, decompose and formulate the specific sales targets of sales personnel in the region; Organize subordinates to implement sales policies and strategies, guide their sales skills, check and supervise the completion of sales plans, correct deviations in time, and ensure the realization of market share and sales targets in the region;

2. Sales refund: instruct subordinates to collect information, evaluate customer credit and its importance to the company, approve customer credit limit, and track credit usage at any time to ensure that it is within the normal range; Analyze the feedback information of subordinates' accounts receivable every month, guide subordinates to improve their payment skills and ensure the smooth recovery of payment;

3. Sales expense control: according to the company's sales expense management regulations and the sales department's expense budget indicators, organize subordinates to complete sales tasks in strict accordance with the expense budget indicators, review sales discounts, review, control and continuously reduce sales expenses to ensure the completion of the company's sales expense control indicators;

4. Market development: according to the company's business development strategy and the business objectives of the sales department, cooperate with the marketing department to organize the implementation of regional market development plans and specific implementation plans to promote the promotion of the company and product brands; Understand customer demand trends, guide subordinates to tap potential customers and track customer development; In order to increase the company's market share;

5. Customer relationship management: according to the needs of the company's business development, through organizing and arranging customers of various customer groups within the jurisdiction to visit, visit and communicate with the company, establish a smooth customer communication channel; Responsible for visiting important customers in the region, supervise and inspect the sales staff to visit customers regularly, and keep abreast of customer needs; Handle customer objections and complaints in time, improve customer satisfaction and establish long-term, good and stable regional customer relations;

6. After-sales service: according to the company's after-sales service regulations and product characteristics, through communication with customer service, technology and other relevant departments, assist in organizing and coordinating the arrival, product installation, technical support, after-sales maintenance and other work within the jurisdiction to achieve the after-sales service goal;

7. Sales information management: according to the needs of the company's business development and the characteristics of the regional market, organize subordinates to collect information such as product market changes in the region and sales strategies and market strategies of major competitors, analyze and predict market information, formulate countermeasures, and provide suggestions to relevant departments in time; Comprehensive analysis of customer files and transaction records; Ensure the timeliness, accuracy and completeness of sales information, and provide support for sales, procurement and production decisions;

8. Sales team building: according to the company's long-term development needs and rules and regulations, organize the recruitment, training, task assignment and business guidance of subordinate employees, formulate subordinate assessment objectives, communicate performance evaluation results regularly, and put forward improvement suggestions to help subordinate employees improve their work performance and enhance team cohesion and cooperation spirit, so as to establish an efficient sales team and support the realization of sales objectives.

Responsibilities of Regional Manager: 2 1. According to the annual marketing plan, plan and allocate the annual sales of agents and direct stores: visit the exclusive stores in the area regularly and irregularly, conscientiously do all kinds of guidance work, and assist the exclusive stores to improve their shopping guide service level, store layout level, promotion execution ability, inventory management level and product display skills, so as to enhance their management level.

2. Responsible for coordinating with the managers and agents of direct stores, responding quickly and actively participating in regional news hype, promotion activities and advertising.

3. Responsible for the network planning, monopoly image, on-site control, inventory structure, daily sales construction and management of regional direct stores and agency stores.

4. Responsible for the effective communication and coordination of the internal and external relations of the store to ensure the healthy operation of the store;

5. Focus on training, and do a good job of training agents, store managers and shopping guides together with trainers.

6. Collect and sort out the product information, market information and competitors' trends in the region.

7. Understand and analyze the situation of competitors in time, and formulate competitive strategies.

8. Report the work summary of this week and this month to the supervisor in time, and put forward the action plan for next week and next month.

Responsibilities of regional manager 3 1, directly reporting to the marketing director;

2. Be responsible for market development, maintenance, sales and payment collection in the area under its jurisdiction;

3. Responsible for the incentive, training, promotion, management and assessment of subordinate sales teams;

4. Fully implement and implement the company's sales policy, and complete the monthly and annual sales tasks in the region;

5. Effectively supervise the control of market expenses and safeguard the interests of the company;

6. Make market forecast and analysis, and effectively put forward market rationalization suggestions;

7. Maintain the dealer relationship, regularly check the sales status of dealers, and manage and control the dealers;

8. The administrative work of the company headquarters has been communicated normally and effectively.

Regional Manager Job Responsibilities 4 Regional manager refers to the ability with marketing experience. Or have a mature marketing team. Or individuals or enterprises with mature local and foreign market resources.

1, complete the sales expansion target set by the superior to the letter.

2. Under the arrangement of the marketing manager, make the regional quarterly plan and monthly plan, decompose and deploy them to the account manager, and lead the subordinates to work and assess regularly.

3. Constantly lead and urge subordinates to establish and improve the distribution network all over the country and achieve the established sales targets.

4. Personally help the core dealers to establish a stable and efficient action system, and lead the subordinates to establish the action system of major customers in this market, and continuously promote the business development of the markets under their jurisdiction.

5. Dare to explore and innovate, be good at summarizing and improving the work experience of yourself and your subordinates, and provide valuable suggestions for superiors.

6. According to business needs, establish and constantly enrich and adjust the team of account managers in this region, and guide subordinates to establish local sales teams.

7. Strive to improve the operational efficiency of the organizational structure of core distributors in this region, and guide subordinates to improve the operational level of customer organizational structure.

8. On the basis of company principles, formulate a fair and reasonable personnel evaluation and incentive system, constantly motivate subordinates to achieve the set goals, and strive to improve the cohesion of the organizational structure in this region.

9. According to the training materials provided by the company, train subordinates on site to improve sales skills.

10, under the training and guidance of superiors, constantly improve their sales skills and work ability.

Responsibilities of the regional manager 5 1. Responsible for the regional sales and promotion of the company's products;

2, according to the marketing plan, complete the sales target of the department;

3. Open up new markets, develop new customers and increase the sales range of products;

4. Responsible for collecting market information and analyzing competitors;

5. Be responsible for the planning and execution of sales activities and complete sales tasks.

Responsibilities of Regional Manager 6 i. Job Overview

Job Title: Regional Sales Manager

Industry: domestic/international branch

Number of personnel: 5.

Direct supervisor: Marketing Director

Job number:

Salary grade:

Direct report: sales representative

Second, the work overview

Responsible for the sales work and team formation in the area under its jurisdiction.

Three. Work content and responsibilities

1, responsible for market development, customer maintenance and sales management in the designated area.

2. Be responsible for product promotion, promotion and sales in the region, and achieve the sales target.

3. Make your own sales plan, visit customers as planned and develop new customers.

4. Collect and find customer information and establish customer files.

5. Assist the regional sales manager to formulate sales strategies, sales plans and quantitative sales targets.

6. Make the sales expense budget, control the sales cost and improve the sales profit.

7. Do a good job in the signing, performance and management of sales contracts, and coordinate and deal with various market problems.

8. Receive visiting customers and comprehensively coordinate daily sales affairs.

9. Do a good job in sales representative management and team building in the area under its jurisdiction.

Fourth, work authority

(1) has the right to suggest a product promotion plan;

(2) Have the right to inspect and supervise the implementation of the regional sales system;

(3) Have the right to track, maintain and manage regional sales channels and customer relationships;

(4) Have the right to guide and inspect the work of subordinate sales representatives.

Verb (abbreviation of verb) key evaluation item

1. Business volume: total annual sales.

2. Success rate: the ratio of annual transactions to the total number of participating projects.

3. Payment rate: the ratio of total payment to total sales.

4. Work attitude

5. Management ability: annual sales and team building in the region.

Working relationship of intransitive verbs

Supervisor: supervised by the marketing director.

Supervision: guide and supervise the regional sales related work, and handle and report the problems in time when found.

Internal relationship: working contact with department leaders and relevant personnel of the company.

External relationship: working relationship with customers.

Seven. qualifications

Physical condition: no special requirements.

Age: 25~40 years old

Gender: No special requirements.

Height: No special requirements.

Appearance: No special requirements.

Physical quality: healthy, energetic and able to work under pressure.

Education requirements: College degree or above.

Professional requirements: major in marketing, mechanical or automotive engineering.

Experience requirements: at least three years working experience in marketing.

Personality: Honest and dedicated, honest and clean, rigorous and meticulous in work, strong sense of responsibility and good at communication.

Necessary job skills:

Computer: Skilled in using general office software operating system.

Foreign language: none

Others: Fluent in Mandarin.

Necessary qualification certificate: no special requirements.

Required skills training: corporate culture, sales target, marketing management, product common sense, etc.

Eight. vocational development

Position that can be directly promoted: Marketing Director.

Interchangeable position: domestic/international regional sales manager

Position that can be promoted to this position: sales representative

Nine. Conditions of use

Work intensity: Busy work, frequent overtime and great pressure.

Working environment: generally working indoors, the environment is comfortable and I often travel.

Job evaluation index

Work ability, work efficiency, work discipline, cooperation spirit, work attitude, work skills, execution ability, morality, words and deeds, professionalism, responsibility, dedication and service consciousness.

Responsibilities of Regional Manager 7 Responsibilities 1

According to the short-term and long-term goals and financial budget requirements of the superior to the regional branches, organize the preparation and implementation of marketing plans.

Task:

1. Organize the formulation of annual, quarterly and quarterly branch marketing plans, organize the implementation plans and budgets of important public relations marketing and brand promotion activities, and submit them to the headquarters for approval.

2. According to the requirements of the headquarters and the local market, plan marketing activities, guide the personalized marketing of each branch, publicize the company's concept locally and establish the company's image.

3, organize the preparation of marketing effect analysis report, report to the superior.

4. Organize a weekly marketing dynamic analysis meeting, put forward improvement plans and implementation according to the development of market competition, draw up marketing plans, and report the adjustment plans to the Head Office for approval.

5. Establish good relations with local news, media and government agencies, organize and participate in various public relations activities, and publicize the local image of the branch. Maintain and establish contact with various economic organizations.

Responsibility 2

Manage and maintain the company's important customer relationships.

Task:

1, establish important customer files according to (customer management rules at all levels).

2. Establish and implement the system of regular return visits and satisfaction surveys for important customers.

3. Organize a return visit to customers' opinions, establish a feedback pool, make classified statistical analysis and report, which is ready for unified marketing planning of the headquarters and improved use by the management department.

4, according to the local consumption level, economic situation and the production department, the finance department to develop the local price strategy, cooperate with the * * department to develop price management measures, and report to the headquarters for approval.

Responsibility 3

Maintain the company's standardization system, implement the unified system, issue and improve the company's various standard operation manuals, and organize supervision and guidance on the standards of 20 branches in the region.

Task:

1, responsible for the implementation of the company's ISO system and the maintenance and improvement of related standard systems, and coordinating the management of measurement environment and occupational health and safety.

2. Organize and study the preparation of relevant departments of the company, review the standard manual of branch operation, and conduct unified management according to the requirements of standardization system.

3. Organize and supervise the dynamic improvement of standard operation manuals according to the requirements of various operation manuals of the company.

4. Check the implementation of various operation procedures and standards of store operation departments in the region, provide timely consultation and collect feedback information.

Responsibility 4

Responsible for the specific performance management of the business departments under each branch to ensure that the company's interests are not lost.

Task:

1, examine and approve the supervision work plans and implementation methods of each branch, and implement the key points. Contents, methods and time of supervision.

2, examine and approve the supervision results of each branch, summarize the analysis report, and timely send the inspection records to the superior for future reference.

3. Organize to report the rectification opinions of the existing problems of the branch, issue the rectification opinions of the branch, and supervise the implementation.

4. According to the system required by the superior, establish the operating performance indicators of each branch, carry out daily assessment, and feed back the assessment results accordingly, so as to supervise and promote performance improvement.

5. Organize the preparation of summary analysis report of business activities and attend the monthly summary meeting of the company's business activities.

Responsibilities of Regional Manager: 8 1. According to the marketing policy formulated by the minister, be fully and specifically responsible for managing the marketing work in the designated area.

2. Grasp the market dynamics and development trends in the area under its jurisdiction, and put forward specific regional marketing plans and personal marketing work processes and detailed rules according to the laws of market changes.

3. Expand the sales network in the area under its jurisdiction, be familiar with the market characteristics and marketing characteristics of the region, and establish long-term and stable cooperative relations with major distributors and customers in the region.

4. Focus on the market research, analysis and forecast in the area under its jurisdiction, as well as the advertising business of the company's products or services; Responsible for maintaining normal contact with relevant research institutions, advertising companies and publishing media; Evaluate the effect of market research and advertising, and put forward improvement suggestions or research reports for the reference of leaders.

5. Responsible for the administrative management of regional sales organizations and the business training, performance appraisal and supervision of subordinate sales personnel, and dynamically optimize the distribution of sales personnel and marketing resources according to market changes.

6, responsible for presiding over or in conjunction with other departments to deal with the problem of counterfeit and shoddy goods within the jurisdiction.

7. Be responsible for coordinating the contradiction between the company's overall marketing policy and the regional marketing characteristics under its jurisdiction, and flexibly use the company's marketing and price policies.

8. Complete other tasks temporarily assigned by the Marketing Minister.

Responsibilities of the regional manager. The regional manager is the authorized representative of the enterprise in the local area, and is fully responsible for the development and operation of the local market, mainly responsible for the regional sales target. The regional manager reports to the superior (refers to a higher-level regional manager or head office leader) and accepts his leadership. In addition, while guiding and managing regional sales, it is also necessary to assist superiors in regional research, publicity and promotion activities. Its main functions are as follows:

1. Decompose and implement local sales target, expense budget and payment plan.

2. Responsible for the completion of sales targets and payment collection in the region.

3. Select, manage and coordinate regional distribution channels, establish regional distribution network according to the overall marketing policy of the enterprise, and strengthen after-sales service and credit management.

4. Set and distribute the sales targets of business representatives in the region fairly.

5. Visit important retail and wholesale customers regularly and make promotion plans.

6. Responsible for the recruitment, training and assessment of regional sales personnel.

7. Guide regional business representatives to carry out business and accept their work reports.

8. Select and manage distributors in the region. Conduct market research regularly and irregularly.

9. Keep close contact with major customers.

10. Provide regional management and development suggestions and regional market information to the superior.

1 1, responsible for the collection or processing of information on orders, delivery, exchange and return in this area.

12. Manage and control the use of various budgets and expenses in the region, review the expense reimbursement of regional sales personnel (business representatives, tally clerks and promoters), and guide them to work in the most economical way.

13. Deal with (or assist dealers to deal with) bad debts, bad debts, price adjustment, loss reporting and other matters.

14, formulate various rules and regulations.

15, accept other jobs arranged by superiors.

Responsibilities of Regional Manager 10 I. Channel Development

1. Develop regional development goals and action plans under the guidance of the sales manager.

2. Covering the target new market and achieving the development goal of the new point of sale.

3. Ensure that the quality of the new point of sale meets the requirements of relevant company standards.

Second, market and investment promotion.

4. Provide market research report

5. Provide suggestions on market investment promotion methods and participate in investment promotion plan planning.

6. Implement various investment activities.

7. Provide reference strategies for regional marketing.

Third, the specific business aspects.

8. Visit the sales points in the region, check the operating conditions of the sales points, and evaluate the operating performance of the sales points.

9, according to the company's standards to guide and implement the point of sale to improve the store decoration image.

10, guiding and implementing point-of-sale to improve in-store furnishings and merchandise display.

1 1. Guide and implement point-of-sale to improve the management of commodity procurement, sales and storage.

12, management and analysis of regional sales targets

13. Establish a good regional customer relationship, maintain a friendly attitude and establish the professional image of the company.

14. Train and guide the sales skills and service specifications of the sales staff at the point of sale.

15. Guide and supervise the implementation of regional outlets' promotion activities.

16. Assist regional customers to plan and implement various promotional activities at the point of sale.

17, actively understand and obtain all kinds of information of competitors, give feedback to superior leaders in time and make suggestions.

18, responsible for the formulation of regional promotion programs.

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