A good menu is the epitome of a restaurant.

For high conversion rate, you can refer to the following five parts: 1 explosive signature dishes.

Create a punch-in network celebrity dish, which belongs to the specialty of this catering brand. It can be off the charts, which is suitable for taking pictures, excellent in taste and suitable for sharing. The weight is huge enough to eat more, and the local characteristics are strongly suitable for punching in. The specialty is the drainage dish in your shop.

Special dishes ≤ 10%

Objective: To raise awareness and create differentiation.

Low-cost and high-quality drainage tray

Take a product not to make money, the price is low and the quality is good. The main purpose of attracting customers through this product is to introduce customers into the store for consumption, and then drive the sales of other dishes, which is a classic product drainage thinking.

Low price and high quality drainage vegetables ≤20%

Objective: To increase passenger flow.

3 competitive dishes

The so-called competitive dishes are the same dishes as competitors, aiming at countering competitors' attacks and diverting competitors' customers. Attract target customers to your store through your superior price and quality to your competitors.

Competing dishes ≤25% (including specialty dishes+drainage dishes)

Objective: To improve the repurchase rate.

4 profitable vegetables

Profitable dishes are profitable dishes. They have high gross profit margin, big profits and fast production. They are used with drainage dishes, and sometimes profitable dishes are the specialty of your store. Earn ≥70% Purpose: Source of income

5 Dazhong auxiliary dishes

Auxiliary dishes serve special dishes, such as spicy dishes on the menu. If some people in the same trade don't eat spicy food very much, such as children adding some auxiliary dishes appropriately, the whole group of customers may stay. This is the role of auxiliary dishes.

Hot side dishes ≤5%

Goal: Reduce customer churn.