Candy store business plan model one, business objectives
Business objectives
The first professional dessert shop-xx dessert shop was established in XX College, and its business scope is Chinese and Western desserts. The varieties include ice cream cake, ice cream, ice cream biscuit, shaved ice, syrup, soup (dew), porridge, fruit juice, flavored dairy products, pudding, medicated diet nourishing stew, herbal tea turtle ling paste, China traditional snacks, etc.
Commercial purpose
Sweet, healthy and fashionable.
Second, the market and competition analysis
Market introduction
Xx college is a very young school, which was established just over 2 years ago. At present, there is a lack of a dessert shop that can be managed systematically in the school. The planned sweet dessert shop just fills such a gap.
Market competition analysis
Xx College is a young school. The facilities of the school are improving, resources are scarce, students' consumption environment is even more worrying, and the food problem needs to be solved urgently. Our service tenet can overcome the above difficulties, meet the needs of target consumers and cut into this market quickly, and our business philosophy can hold up our sky. After analysis, we can open this market. Xintian specializes in desserts and insists on brand differentiation and humanized management. Establish and expand the popularity and reputation by infiltrating things quietly, so that consumers can know me, love me and buy me.
target customer
Some people mistakenly think that girls like sweets more than boys, but it is actually wrong. In fact, there is no gender difference in taste preference, and many boys also like desserts. In order to stay slim or lose weight, many girls often regard sweets as a scourge. And now consumers are becoming more and more rational. So sweetheart's target customers are all students.
Third, the characteristics of products and services.
Professional raw materials, rest assured.
Xintian has established cooperative relations with regional suppliers of well-known brands of raw materials such as drinking water and dairy products, and marked the ordering area and various promotional materials in Xintian Store. From the perspective of reliable raw material suppliers, give customers a feeling that food safety can be guaranteed.
Rich varieties, more choices
It is hard to please all. Sweetheart, try to adapt the taste of dessert to customers of all tastes. Many styles of desserts are available for all kinds of customers to choose from.
Comprehensive nutrition, healthier.
In addition to ordinary ice desserts, Xintian's business varieties want to start a business and go to the Youth Entrepreneurship Network to find projects, as well as medicated diet nourishing stews, herbal tea and turtle paste popular in some parts of the south. The price list lists the nourishing ingredients, nourishing effects and indications of each dessert, so that customers can choose according to their needs. Dessert with low calorie and good cosmetic effect is especially suitable for girls who love beauty. Eating dessert and keeping in good shape not only do not conflict, but also nourish the skin through food.
Standardized service and higher satisfaction
Xintian employees are divided into four categories: management, dessert processing, ordering cashier and store cleaning. Dress in uniform clothes, operate and serve respectively. Practitioners require professional skills, unified use of Putonghua in service, establishment of strict service management norms and complaint return visit mechanism, and strict supervision and management.
Fourth, site selection analysis
The store is located on the east side of the first floor of the canteen of xx College, which can make full use of the tables and chairs in the canteen and accommodate more customers.
Verb (abbreviation of verb) personnel and management
Personnel issues
Every employee of Xintian must be professional, and everyone, including ordering cashier and store cleaning staff, must undergo strict training to ensure the standard operation during normal work. Managers should be equipped with 2 personnel managers and 2 enterprise managers, with bachelor degree or above, excellent professional quality and good practical operation ability; Dessert processing and production personnel should be equipped with 2 formulators and 6 processing operators, with college degree or above, excellent professional quality and good practical operation ability; There are a number of cashiers and shop cleaners, who are on duty after strict training. All employees must apply for a health certificate.
Management thought
The premise of excellent scientific management is to determine and implement correct and advanced management ideas. We will adopt the people-oriented management concept and attach importance to teamwork spirit. Attach importance to personal development, respect personal value, and coordinate with all functional departments to realize the overall development of the restaurant and realize1+1> The effect of 2.
Management philosophy
(1) Respect the independent personality of catering personnel.
(2) The management level is low: the superior plans and manages the subordinate, and the subordinate should obey the work guidance of the superior and try his best to complete the tasks assigned by the superior.
(3) Mutual supervision: the management supervises the work of employees, and employees can also put forward their own opinions or opinions to their superiors.
(4) Create a collective atmosphere: it is necessary to let subordinates feel the strict discipline of the dessert shop, but also care about employees, so that employees can feel the warmth from the collective, which is conducive to strengthening cohesion and improving work enthusiasm.
(5) Fair treatment, equal treatment, from each according to his ability, give full play to his talents.
Management team
Investment is the business of management talents. We will establish a management team with direct technology and experience in various influential positions, and welcome all talents who are interested in seeking the development of this dessert shop to join this dessert shop.
management system
Establish strict service management norms and complaint return visit mechanism, and strictly supervise and manage. Improve the employee code, assessment system and reward and punishment system.
Intransitive Verb Corporate Image
media advertising efforts
Considering that TV advertisements or print media are the most feasible publicity channels, the survey proves that high-quality desserts can establish a good brand image through exquisite TV advertisements or print media. In addition, when new students start school, they will distribute leaflets, set up publicity and receive consultation.
Image endorsement
Be a lovely and warm-hearted mascot, take cartoon modeling as the image endorsement, and reflect the sweet, healthy and fashionable corporate purpose from cartoon modeling.
Shop layout
The sweet shop is clean and bright, with bright windows. Infiltrate a sweet, healthy and fashionable corporate culture. According to different dessert varieties, use various special dishes. The dishes are elegant and exquisite, which makes customers feel comfortable looking at the tableware.
Seven, promotion decision
Food handbook
Make a sweet, healthy and fashionable food manual. This paper introduces the famous snacks, the latest gourmet desserts and the latest medicated diet formula for health and beauty in China. This manual is revised once a year and put in the shop for customers to read.
Festival activities
In the Western New Year, Dragon Boat Festival, Mid-Autumn Festival, Christmas and Valentine's Day, open-air theme activities are organized on campus or outside the store to enhance consumers' impression of warm-hearted products. Participants will be rewarded by distributing loose-leaf advertisements for express delivery, answering questions about product knowledge and organizing small-scale performances. Prizes include small gifts printed with sweet cartoon patterns, coupons and coupons for the latest products, and each activity costs about 1000 ~ 2000 yuan.
Der Wunschbaum
There are two wishing trees in the shop, and consumers can get a wishing card. You can hang a written wish card on the wishing tree. On the first Sunday of every month, the clerk will collect wish cards, and pick out the wishes that can't cost 300 yuan in the process of realization through lottery to help customers realize them.
There are always all kinds of small gifts in the shop, such as sweet cartoon balloons, cards and so on. Customers who spend all of 60 yuan at one time can get a cartoon card, and when they have three, they can get a 6-inch ice cream cake. Customers can also purchase discount cards. For each 9 yuan, the cardholder can permanently enjoy a 28% discount on any goods in the store except new products and special prices. The quality and flexible promotion methods of Shangcheng have won a stable customer base.
Eight. Financial demand and application
Opening cost
Tables and chairs, bowls and spoons, kitchen utensils, disinfection cabinets and other equipment.
Prepaid store rent and decoration
raw material
The above projects will be submitted to professionals for budget evaluation.
Nine. The development of xx
According to the strength of the enterprise, Xintian took Taizhou College of Nanjing Normal University as the starting point and looked at the markets of five colleges and universities in Taizhou. , and gradually develop to chain stores. Specifically divided into the following three steps:
1, based on xx market
Occupy a certain share to fill the gap in the market of Taizhou College of Nanjing Normal University, so as to make the enterprise professional, standardized and develop steadily.
2. Occupy the market of xx College and establish a chain mechanism.
When the corporate image was accepted and began to be loved, chain stores were opened in five colleges and universities in Taizhou according to demand. Learn management experience in practical operation.
3. Go to xx market and join the action.
In Taizhou, the market can be well controlled and run normally. Have certain working capital and regional popularity, have certain market operation system theory and operation experience, and after applying for independent intellectual property rights of products, expand chain stores in Taizhou and open up franchise operations.