Marketing plan of food and beverage outlets
Hello, because I know exactly where you are, so I can't provide you with a detailed marketing plan. What structures are there to provide you with a plan?
plan for starting a business (to be started)
name of the startup project
name of the entrepreneur
planned writing date
mailing address
postal code
fax
contents
I. Overview of the startup project ............ Personal information of the entrepreneurial project holder .................... (2)
III. Market evaluation ...................... (3)
IV. Marketing plan. Fixed assets ................................ (8)
VII. Liquidity (month) ...................................................... (11)
VIII. Sales revenue forecast (12 months) ... Cash flow plan ....................................... (14)
I. Overview of entrepreneurial projects
Main business scope:
Type of enterprise (institution) to be established:
□ manufacturing □ retail □ service □ agriculture □ new industries □ traditional industries □ Personal information of the entrepreneurs
Previous life experiences related to entrepreneurship (including time, place and content):
Education background, Relevant courses for training and learning (including time, place and content):
III. Market evaluation
description of target customers:
market capacity or estimated market share of the project:
changing trend of market capacity:
main advantages of competitors:
1.
2.
3.
4.
main disadvantages of competitors:
1.
Main advantages of hand:
1.
2.
3.
4.
Main disadvantages of this project compared with competitors:
1.
2.
3.
4.
4. Marketing plan
1. Price
cost price of products or services, sales price of competitors
discount sales
credit sales
3. Location
(1) Location details:
Address area (square meters), rent or construction cost
(2) Main reasons for choosing this address:
(3) Sales method (selection) □ end consumer □ retailer
□ wholesaler
(4) Reasons for choosing this sales method:
4. Promotion
Personnel promotion cost forecast
Advertising cost forecast
Public * * * relationship cost forecast
Business promotion cost forecast
V. Project operation organization structure
1, The operation of this project will be registered as:
□ individual industrial and commercial households □ limited liability company
□ sole proprietorship enterprise □ other
□ partnership enterprise
2. Name of the proposed enterprise (institution):
3. Employees of the proposed enterprise (institution) (please attach the organization chart and employee job description):
License:
Type of estimated expenses
5. Legal liabilities (insurance, employees' salary, tax payment) of the enterprise (institution) to be established:
Type: estimated expenses
Partnership (cooperation) and partnership (cooperation) agreement:
mode of contribution
amount of contribution
and duration <
authority and responsibility
individual liability of partners
change of agreement
and termination
other terms
VI. Fixed assets
1. Tools and equipment
According to the predicted sales volume, Enterprises (institutions) plan to purchase the following production and operation equipment:
nominal quantity, single price, total cost (yuan)
name and address of suppliers, telephone or fax
2. Means of transportation
According to the needs of transportation and marketing activities, It is planned to purchase the following means of transportation:
nominal quantity, total cost per unit price (yuan)
supplier's name and address, telephone or fax
3. Office furniture and equipment
The office plans to purchase the following equipment:
nominal quantity, total cost per unit price (yuan)
supplier's name and address, telephone or fax
4. Summary of fixed assets and depreciation
. Value (yuan) Annual depreciation (yuan)
Tools and equipment
Transportation
Office furniture and equipment
Shop
Factory
Land
Total
Seven, Liquidity (month)
1. Raw materials and packaging
Item quantity, single price, total cost (yuan)
Name and address of supplier, telephone or fax
2. Other operating expenses (excluding depreciation expenses and loan interest)
Item expenses (yuan) Note
Owner's salary
Employee's salary
. Industry fee
maintenance fee
insurance fee
registration fee
others
total
eight, Sales revenue forecast (12 months)
1 2345678911112 total
(1) sales quantity
average unit price
monthly sales
(2) sales quantity
average unit price
monthly sales
(3) sales quantity
average unit price. Quantity
average unit price
monthly sales
(5) sales quantity
average unit price
monthly sales
(6) sales quantity
average unit price
monthly sales
(7) sales quantity
average unit price
monthly sales
total. Sales and cost plan
1 2 3 4 5 6 7 8 9 11 11 12 Total
Sales revenue including turnover tax
Turnover tax (VAT, etc.)
Net sales revenue
Cost
Owner's salary
Employee's salary
Rent
Marketing expenses
Utility expenses
. Loan interest
insurance premium
registration fee
raw materials (listed items)
(1)
(2)
(3)
(4)
(5)
profits
taxes
corporate income tax
personal income tax
. Cash flow plan
12345678911112 Total
Cash inflow at the beginning of the month
Cash sales income
Credit sales income
Loans
Other cash inflow
Disposable cash (A)
Cash outflow
(1)
(2 Employee salary
rent
marketing expenses
utility expenses
maintenance expenses
loan interest
repayment of loan interest
insurance premium
registration fee
equipment
other (listed items)
taxes
total cash expenditure (B)
What does bar marketing do?
Marketing is management and sales. The operation is done by the bar owner, so what the marketing staff need to do is to sell.
There must be a product in sales, so the product in a bar is wine.
We should learn more sales skills and ways to deal with various situations, and at the same time, we can become a qualified sales member by accumulating a lot of experience.
Ask for a set of telephone sales skills
Greet customers, introduce yourself, greet them with compliments and explain their intentions, invite them in person, and refuse to handle them.
1. Greet customers and introduce yourself.
after connecting the phone, you should first say hello to the customer, such as "Good morning (afternoon)" and "Hello, is this Mr. ××?" Wait for the greeting, and then introduce yourself: "Mr. ×××, this is Xiao Zhang from Beijing Times Guanghua Management Training College. Can I bother you for a telephone interview for 5 minutes?"
(3) Extended reading of catering marketing course
Note
What can really become your customers and cooperate with you must need your products or services, and the relationship between you is mutual perfection. So don't just please and cater to customers, but express your products and ideas in a humble, professional and rigorous way, and provide your value to customers, so as to win the real respect of the other party.
Think of yourself as a customer, or find your colleagues and friends. Imagine how you would react to your opening, questions and introductions if you were a customer. The more exercises you do, the better your communication with customers will be. Attention, try to be real and serious when practicing!
If you want to learn how to cook pot-stewed vegetables, you should go to a local formal chef technical school or formal training institution.
For example, the "Cold Dish Braised Class" of "New Oriental cooking school".
knowledge of raw materials, seasoning, cooking arts and crafts, nutrition and hygiene, and operation and management of deli; Knife technology, cold dish and cold spell production, all kinds of brine preparation, halogen baking production technology, etc.
The school has a group of teachers who are rigorous in their studies. As of June 2114, there are more than 2,111 chefs in 27 direct-operated schools, including Liu Jinde, Yang Guosheng, Han Jianqiang, Hao Xinguo, Ouyang Lanyang, Wang Xianneng, Wang Yongming, Wang Xingsheng, Wang Wenbang, Si Rui, Ouyang Lanyang and Wang Wenbang.
new oriental cooking Education has always attached great importance to the research of teaching mode, followed closely the demand of catering market, and refined the national advanced phased, modular and project-based teaching mode. One-on-one tutoring by culinary masters and famous teachers, hands-on teaching, and strengthening students' operational skills and professionalism.
(4) Extended reading of catering marketing course
The origin of pot-stewed vegetables
The initial formation of pot-stewed vegetables went through the historical stage from Qin Huiwang's rule of Bashu (221 BC) to the Ming Dynasty, which lasted about a thousand years.
Li Bing, the prefect of Shu County in Qin Dynasty, led more than 11,111 migrant workers to build Dujiangyan Water Conservancy Project, and then sent people to "penetrate Guangdu Salt Well" to produce the earliest well salt in Sichuan. The Records of Huayang Country written by Chang Qu, a native of the Western Jin Dynasty, recorded the eating customs at that time as "respecting the taste, being delicious and spicy" and "fish salt, tea honey and Dan pepper". It can be seen that people had learned to use rock salt and pepper to make brine.
By the time of the Western Han Dynasty, due to the extensive exploitation and use of well salt, the eating habit of "valuing taste and savoring fragrance" of Sichuan people had taken shape. West * * * Zuo Si recorded in Shu Du Fu that "regulating husband's five flavors", the sum of sweetness and sweetness, ..., five meats and seven dishes, and those who are tired of smelling, can cultivate their spirits and nourish their blood, and they will never finish their work ".Regulating husband's five flavors is the way of seasoning with halogen.
"Shudu" is the "Jincheng Stone Country" written in it, which is also the central area. It is both beautiful and respectful, and the real number is Chengdu. " At that time, the production has been greatly enriched and the economy has developed rapidly, which is also the source of the name "Chengdu" "Can Cong Lei Zu, reeling brocade; Du Yu, fishing and hunting cuckoo. Get together in one year, become a city in two years, and become Chengdu in three years. "
Sichuan brine has taken a big step in the Tang Dynasty after the preparation of the Three Kingdoms and the Wei, Jin, Southern and Northern Dynasties. In order to find the inspiration of poetry, the poets in the Tang Dynasty all like to drink alcohol when writing poetry. All the drinking and pleasure in the court are related to wine. And drinking is indispensable for good food. This has promoted the further development of Sichuan-style pot-stewed dishes.
in the Ming dynasty, people's dietary customs focused on health and diet therapy. In particular, the advent of the Ming Dynasty's "Drinking Diet" and "Compendium of Materia Medica" promoted people in the ruling and opposition circles to pay more attention to dietotherapy. Because some of the recorded medicinal materials can not only prevent and cure diseases, but also produce fragrance and achieve the purpose of seasoning, most of them are used as seasonings for braised dishes.
What kind of restaurant is Mr. Liao's catering marketing course suitable for
Everyone knows that summer is the off-season to come to hot pot. Since April, the number of people who eat hot pot here has decreased by at least three-fifths. After opening hot pot restaurants for so many years, they basically only make money in winter, and there is little business in summer. We have also considered adding other stir-fried dishes, but customers just don't enter the store.
Is there a good food and beverage marketing course? It is better to have practical cases!
I just arrived in the circle of friends today, and a friend is forwarding the course of catering marketing. It's 28 push, and it may be the first edition in China. Anyway, it's the first time for me to see it. 1: If you are a catering business owner, you will know about the opening of a new store or daily activities, how to plan the activity copy, and through the promotion of new media, you will queue up to explode when you open a store. 2. If it's a local WeChat, I can understand how to write articles about WeChat official account cuisine, how to do circle of friends marketing, and serve more catering enterprises. 3. For registered catering professionals and new media professionals, we will establish students' WeChat groups respectively according to industry attributes. There will be full-time teaching assistants to help students learn in depth and help you gain industry contacts. (The value of this student community alone is already greater than the tuition, not to mention there are 11 practical courses in catering.