Business Plan for Western Restaurant in 2122

In the initial stage of business, how to run a western restaurant well requires a detailed plan besides sufficient funds. The following is a business plan I have compiled, hoping to help you.

First, the purpose and concept of starting a business

Mingyue Western Restaurant's business purpose is "innovation and customer-oriented", and its business philosophy is "creating an elegant, comfortable and leisure atmosphere with the utmost intention, blending western restaurant cuisine".

Second, market positioning

1. Location: Mingyue Western Restaurant is located in the college's food street, which is connected with a series of fast food restaurants, but it is the only western restaurant in the food street. Different from other fast food restaurants, it has a better dining environment and better service.

2. Style: Western restaurant is a warm and romantic style, providing customers with high-quality service and aristocratic enjoyment, striving to create an elegant, comfortable and leisure consumption environment, and guiding consumers to change their consumption concept to advocate nature and pursue health.

3. campus market environment: the market of campus economy has a wide range of development fields, and consumers are also very simple consumers, with less competition compared with the external market, simple self-employment and small investment as the main service for college students. To serve students, we should provide the best service. First of all, we should attract students' attention and let them visit our store in the shortest time. The marketing methods used are various. Secondly, how to achieve the following marketing effects

potential customers

real customers

satisfied customers

reputation 111

The marketing methods used are also various.

4. SWTO analysis:

there are more than 13,111 teachers and students in the college, and the survey data show that they spend more on diet, accounting for 54.7%, which is why diet is also the first choice for starting a business in the school.

the SWTO analysis chart of running a western restaurant in the campus is as follows:

S: the vicinity of the food court is the place where boys' dormitories gather the most, and people who occasionally go to the food court account for 65.8% of all teachers and students

w: most students are used to eating in fast food and school canteens, which is not so customary for western restaurants. However, the data show that 38.2% of the students are interested in trying western restaurants. O: At present, 41.2% of teachers and students think that the most lacking service in the school is the dining environment, and the design suitable for Mingyue Western Restaurant is elegant, comfortable and leisure consumption environment, which shows that Mingyue Western Restaurant will be more popular after its opening.

T: There are many fast food restaurants in the food court and five canteens in the school

3. Management concept

1. Respect the independent personality of catering staff.

2. mutual supervision: the management supervises the work of employees, and employees can also put forward their own opinions or opinions to their superiors.

3. create a collective atmosphere: it is necessary for subordinates to feel the strict discipline of western restaurants, but also to care for employees, so that employees can feel the warmth from the collective, which is conducive to strengthening cohesion and improving work enthusiasm.

4. Fair treatment, equal treatment, each according to his ability, give full play to his talents.

IV. Product introduction

Western-style steaks are the main products, combined with fast food, Chinese and Western stews, Chinese and Western bureau meals, imperial staple food packages, snacks, beauty desserts, water bar drinks, etc. to meet the needs of consumers:

1. Introducing imperial staple food packages, which are economical and practical, such as chicken steak with Thai sauce, Indonesian fried rice with green curry and pork neck steak with spaghetti.

2. Western food combined with fast food

For example: steak (steak, pork chop, chicken chop), all kinds of fast food, all kinds of snacks, all kinds of Chinese and western stews, Chinese and western local meals, and noodles (spaghetti, rice noodles, etc.).

3. Beauty desserts

For example, stewed eggs with fresh milk and snow clam cream in ginger juice, sago dew with golden millet and pumpkin, fresh milk dew with chestnut kernel and sago dew with coconut juice are most suitable for female college students who love beauty.

4. Make some cold drinks, hot drinks, snacks, salads, etc. according to different seasons

For example, freshly ground coffee, fancy iced coffee, fragrant milk tea, special flavor tea, natural scented tea, exquisite drinks, freshly squeezed juice, ice cream, nourishing desserts, etc.

V. Marketing strategy

1. Brand strategy:

The name of Mingyue Western Restaurant is easy to remember, easy to read and pleasant to listen to. The word "bright moon" can

create an elegant personality atmosphere and spread quickly, which meets the consumption needs of consumers in the target market.

moreover, the font design of signboards should be elegant and unique; Easy to attract attention.

2. Price strategy:

(1) Mainly adopt the middle and low price strategy, strive for perfection in food color, fragrance, delicacy and service, and strive to give customers maximum enjoyment and psychological satisfaction.

(2) In view of consumers' psychology of comparing prices, the same kind of food is consciously classified to form a price series, so that consumers can quickly find their accustomed grades in price comparison and get "satisfaction" in purchasing.

3. Promotion strategy

(1) The promotion strategy of western restaurants should be competition-oriented. Restaurants must understand the competitors' situation, compare their products and services with those of competitors, and work out specific promotion plans and schemes on this basis. In the process of implementing the plans, they can establish a distinct corporate image by promoting their unique products or business style.

(2) in order to cater to the restaurant's management tenet: "innovation", the promotion strategy should include the following four aspects:

a. innovation: Chinese western restaurants not only have a long history, but also are rich in varieties, and have initially formed a pattern of high, medium and low grades, which can be described as various.

B. Change: In the past 21 years, people mainly focused on food and clothing, but today people mainly focus on nutrition and enjoyment. Therefore, western restaurants should also adapt to changes in technology, cooking and ingredients to meet people's tastes, so as to firmly grasp consumers and expand the market space of western restaurant industry.

C. Seeking novelty: To seek novelty on the basis of innovation and change, the same commodity can win the favor of consumers by changing a new term. We should be inspired by the new terms when foreign biscuits and fruits enter the China market. At the same time, seeking novelty is also manifested in the combination of western restaurants, which can learn from each other's strengths, transform Chinese western restaurants with the technology of western restaurants, or graft western restaurants with traditional China technology to achieve a surprise victory.

D. Qiute: This special restaurant is a characteristic western restaurant with China characteristics. Looking back at the western restaurants in China, most of them are "one person, one number, each playing its own tune", sticking to a position and not interacting with each other. As a result, no one can make a "cake" quickly, and some even lose or shrink. Therefore, we should choose several characteristic western restaurants as soon as possible, scale up, expand the market, strengthen alliances, build characteristic brands and seize the commanding heights of famous brands.