how to design a poster with a sense of science and technology? If you have a sense of science and technology, you should mainly design elements with a sense of science and technology. First of all, the pattern elements are more dynamic and the lines are simple. Bright. In terms of color, the sense of science and technology is mostly cold blue to purple. In short, it is composition and color. Font and design bymatt. Tan First of all, words are the only tool for us to inherit civilization. Of all the countries in the world, only our culture in China has been passed down without interruption, and Chinese characters are great and national. As a designer, we must respect words, and don't spoil our words because of design. This is also the reason why I revised it again. There are many shortcomings in the first online course. I hope you will forgive me. Font is a very important link in design, and it is an important part for new and old designers to have a deep understanding of design. When we turn on our computer, we will find all kinds of fonts. Then the question comes, will you choose and use fonts? Looking at the font below, do you feel that you have no choice? Chinese characters are the characters with the longest use, the widest space and the largest number of people in the world. The creation and application of Chinese characters not only promote the development of Chinese culture, but also have a far-reaching impact on the development of world culture. Chinese characters originated from hieroglyphics, originally from pictures. Because the process of drawing is quite complicated, they are constantly simplified in the process of slow change for the convenience of transmission. From the earliest hieroglyphics and inscriptions we know to the big seal script, the small seal script, the official script, the running script and the regular script, to the traditional Chinese characters, the song typeface and the bold type that are commonly used so far. (Note: The above list does not represent the development process of writing. In a specific period, various styles of writing coexist for a long time. I hope you will be careful not to misunderstand. I suggest that you'd better consult relevant font cultural historical materials. ) Font changes in the process of evolution Because fonts are simplified and modified for the convenience of writing and communication, there are Japanese and Korean in the same language family of Chinese, and traditional Chinese characters used in Taiwan Province and Hongkong in Asia are called regular Chinese characters by Taiwan Province people. The 5,111-year history of the Chinese nation is recorded by words, which is not only an important way of information transmission, but also an important element of beautifying the picture, processing and design in the design process. Excellent fonts include Founder, Great Wall, Hanyi, Huakang, Siyuan, Founder recently published a new font, Founder Lanting series and other Chinese fonts' classification and characteristics: Chinese characters mainly include bold, song style, cartoon characters and calligraphy characters. The characteristics of blackbody blackbody are that the lines are relatively uniform without too much decoration, and the lines are basically the same thickness. The black body is also a sans serif, which is relative to our serif. As the most popular font, bold is widely used in web pages, modern science and technology, women, food, nature, literature and art, men, cosmetics, drama, children, health and other fields. It can be said that bold is modern for the public. Bold body mainly has the following characteristics: capable, scientific and modern, square, rough, simple, concise, unadorned, visually equal to the thickness of the pen, square head and tail of the pen, and even black and white, so it is very eye-catching and widely used. Many big names will be used. In web design and current interactive design, blackbody and isoline (a derivative of blackbody) will be used. Blackbody is strong black, strong black, super thick black, medium black, standard black, thin black, slender black and so on. From strength to simplicity, from simplicity to technological fashion. Bold is almost versatile in the modern application process, and has the characteristics of health, children, science and technology, food, nature and youth. Chanel, Innobi, Xiaomi mobile phone, iPhone and other brands also have their own special fonts. Therefore, the iPhone page is not only very beautiful, but also shapes its own brand value, which I think is one of the reasons why their products are very popular. Song-style features serif, and there are corresponding decorative lines at the beginning and end of its strokes to beautify the font, which presents a completely different style from bold. According to the historical data of Chinese fonts, it is produced by block printing, which is similar to the Roman style of English (a kind of English serif). Song dynasty has, culture, luxury, high-end, female, small audience. Because of its characteristics, it is widely used in culture, characteristics, high-end luxury goods and cosmetics, and it can be said that Songti is a delicate petty bourgeoisie. There are roughly three styles of Song: Rough Song, Middle Song, Standard Song, Newspaper Song, Published Song, Elegant Song and Jane Song, all of which reflect their unique, petty bourgeoisie and aristocratic atmosphere. A round body generally refers to a black body with a rounded ending. Because it is round and full, it is lively, lovely and close, and has feminine temperament. It is mainly used in cosmetics and children's products. The round body has the same bold and thin body as the black body. The difference in thickness changes is that the thinner the font, the modern and scientific sense, and the thick round body has the characteristics of sprouting and cuteness. The characteristics and temperament of calligraphy style, understood literally, are fonts produced by writing in daily life. Mainly official script, regular script, running script and so on. Unique temperament, can not be used indiscriminately, with a sense of history, artistic conception, momentum, atmosphere, culture, China feeling and depth. In some traditional festivals, in the aspect that the representatives of minority audiences have a cultural atmosphere, in the special food and real estate advertisements, in order to make the real estate culture, calligraphy style will be used to show the deep artistic conception culture. The above introduction has finished the classification of large fonts, and there are some branch fonts, such as equal line sharp, thin line round body, Qian body, amber body, Yao body and so on. We should understand and use fonts according to their different characteristics. The difference and usage between the two most commonly used fonts, boldface and Songti, is quite special and has a certain cultural temperament. Compared with boldface, the audience is relatively small and the temperament is relatively special. In terms of food, black body is suitable for mass food, and song style can be used in western food and some special meals; Cosmetics are noble and elegant, bold represents modern technology, and some modern cosmetics represent high-end culture. If the sense of technology is expressed, it is more appropriate to use bold to change life through technology. So if it means pure nature, what should be used for natural green? (Qianzi can be used as an option, representing fresh, Mamonde); In terms of commercial advertisements, black body has a strong sense of business, small advertisements such as Taobao and mass advertisements choose black body, businesses that convey cultural characteristics and streamline choose to use Song Style, and Mercedes-Benz is a typical representative who uses Song Style to reflect its quality. Bold body and bold face give the difference between the sense of manpower and the sense of weight, and thick fonts are used in sporting goods, outdoor sports and sports. Some clothing brands choose Song Style to express their taste and personality; We can easily give him a material in bold, and the recognition degree is high, while the recognition degree of Song Dynasty petty bourgeoisie is relatively low. Song style has a feminine fashion with minority characteristics, and relatively few bold faces are used in daily design work; Bold is also widely used to interact with the Internet mobile phone interface, reflecting its strong sense of science and technology and future. Cartoons are mainly lively and lovely, children's products and pet products, and pet shops choose cartoons, which are similar to cartoons and are round. The thin round body has the feeling of fashion and modern technology, and the fashion black belongs to the fashion body. Chinese font is very important for designers. Every plane contains characters except the picture. The structure and strokes of characters are very worthy of our study and study. If the designer has a certain understanding of the font scale and stroke position order, then the scale is perfect when doing other designs. Today, the Chinese font has developed rapidly in recent years, but it has developed slowly in the past 111 years. There are forty or fifty excellent Chinese fonts, with a total of four or five hundred. There are 26 letters in the English font, and there are tens of thousands of fonts in neighboring Japan, far exceeding China, which shows that designers have a lot of room in culture, which is also worth reflecting on. English fonts are mainly divided into three categories: one is serif, similar to caslon and timesnewroman；; One is sans serif, such as arial and helvetica, which is the same as blackbody; There is also handwriting, similar to our calligraphy. (The usage is similar to similar Chinese, and the specific case needs to be considered.) There are nine fonts in the above picture, which have a long history like Chinese fonts. The first four fonts are serif. There are some decorative fonts in the corners of the characters. Song style is characterized by fashion personality, and English serif also has this feature. Helvetica font in the middle, many well-known brands directly use it as logo. As the first computer font, Myriad font is the first representative font for electronic display, and the next few fonts are a bit long, which is equivalent to the category of bold, similar to Arial and Helvetica, each with its own characteristics and a long history. If you are interested, you can check the history of 9 fonts, and many fonts have been produced in the evolution process. These 9 fonts are recommended as commonly used English fonts. Question: How to match fonts, and how to match English fonts with Chinese fonts? How to match Chinese fonts with English fonts? Nothing more than using black body with English black body, sans serif with sans serif, serif with serif, Chinese calligraphy is best matched with English serif. Then English calligraphy is often used for decoration to set off the atmosphere. When we design Chinese and English mixed arrangement, English often plays an auxiliary role in the picture, because English is relatively small, and it is linear in the arrangement process, which enriches the picture. In graphic design, the composition of dots, lines and planes is needed in the picture to have a sense of design. Usually, we can consider translating a line of suitable Chinese characters into English as decorative lines to match the picture. On the other hand, if English fonts are simply enlarged or treated with special effects, they will form outstanding effects, which may not be a line, but exist in the form of volume, surface or other forms. I think it is very necessary for graphic designers to find some fonts that they like in daily life and form their own commonly used fonts. We can see that the above two permanent characters are very representative. As the most important characters in calligraphy, there is a saying that the eight methods of permanent characters are used. To practice calligraphy well, we must first write this word, so we can see the importance of strokes to fonts. Seeing the characteristics of the Song typeface, there are decorative lines in the corners and some prominent decorations, and the characters and strokes in bold are consistent. Feel the temperament characteristics of the text through the picture. The picture above shows the print advertisement of Lancome, with the characteristics of song style, fashion, taste and high-end below. It can be learned from the picture that because the serif is used on the bottle, it also shows that the song style and the serif are very compatible. The picture of Cartier, a well-known jeweler, with the words in English serif, reflects high-end and expensive. The above three are real estate advertisements, which use the official script in the calligraphy style, which conveys the cultural temperament. The picture uses the traditional picture atmosphere, and some elements are modernized, which well matches the overall cultural atmosphere, that is, the tonality of the picture. The combination of fonts determines the temperament and characteristics of culture, and calligraphy fonts have cultural charm. The above two pictures are the covers of Mr. Fashion and foreign fashion magazines, using serif. English serif and Song Ti have the same sense of fashion and modernity. The above two are Samsung's print advertisements. The pictures are in line, that is, in bold. The white, concise and clean pictures with bold words give people a sense of technology and future. The above two posters are Chanel's. The pictures are fresh and concise, a noble tone of Leng Yan, and matched with an isobar font similar to the black body. It is Chanel's own font that looks very high-end, and it can be seen that the black body has a sense of modernity, technology and fashion. The above picture is the first screen of real estate advertisements, shopping advertisements and web pages. There are many typography and text applications. The temperament and characteristics of fonts should be mastered and used skillfully. There are horizontal, vertical, thick and thin, large and small fonts on it. (There's nothing very good in this poster, just explaining some basic problems.) In the upper left corner, the biggest subject of the text part is that great people never know what to do. Song style is used to highlight the cultural temperament, and some European-style patterns and fonts are used in calligraphy. Calligraphy plays a role in decorating the atmosphere, which is more cultural, and European-style decoration plays a supporting role. The text we are talking about now, regardless of the text itself, is understood as an object and a picture. "The big man will not make it" is the main body of the whole page, with bold English below, which gives the poster a certain sense of modernity. Except for the main text and the secondary text, the other words are very small for ornament and decoration. In typesetting, there needs to be a primary and secondary relationship. The largest text on the top is the main title, the second-level text on the bottom is sans serif English, and there are other small characters to supplement the main information, all of which are used to introduce the theme with embellishment. We should pay attention to the proportion of fonts on this page, and consider how to deal with the relationship between subject and hierarchy when making posters and the first screen of new web pages. Text typesetting of small icons, with text price and discount information on small icons, and simple text design and typesetting (also indicating the problem, the information is not optimal): in the design, the only purpose of putting the text on the icon is to highlight it, and the text on it is different in size. The discount information of number price information is more used as the largest font, and other fonts are smaller as the basic part of text typesetting. The meaning is to learn how to look at a good design and a bad design from a very simple thing. It is not easy for this simple thing to be perfect, which involves the proportion of words and the scale, proportion and color of decorative lines on small icons. It can be considered that a beautiful font should be put out on the small icon or button to open the pages promoted by Taobao and Alipay. When you see each word, you will have an idea and cognition about the typesetting, choice, color matching and position size of the word, so that you can achieve your goal. Through ordinary understanding, you can raise it to a higher level, so that the word can be used by me and not be kidnapped by the word. I remember that Hanyi and Word-making Workshop have introduced very strong fonts suitable for titles. Designers are only following the trend, and have never thought about how to match them. The fonts of strong black and thick black are only suitable for outdoor sports goods and have a shocking effect. It is no problem to make titles. The thick fonts are more powerful, and it is still possible to have an eye-catching effect as titles. When making posters and single pages, bold and bold can be used as the main editing fonts of slogan, which are relatively rough and suitable for editing, and some effects can be added to express emotions, such as some materials and fonts with metal bubbles in wood to achieve the required effect, instead of being kidnapped by the font library. Many fonts in the font library have never studied how to use them. We should learn to understand how to appreciate fonts, and achieve the sublimation of design by learning fonts. We should learn to understand graphic design from font design and practice, so I think fonts are the first step in graphic design. By looking at the works of the masters, I have some superficial understanding of the works: Japanese Mesozoic world-class graphic design masters, representatives of Japanese design centers, Professor Musashino, and artistic director of Muji. The design field is widely used in the program commemorative books of the opening and closing ceremonies of the Nagano Winter Olympics and the publicity design of the 2115 Aichi World Expo, which shows the design concept deeply rooted in Japanese culture. In the renovation design of Matsuya Department Store in Ginza, the overall design direction should be practiced from space to plane. In the design of indication signs in Mei Tian Hospital, it shows the possibility of tactile sense in visual communication. Japanese people are humble, because they live on the island, and they are naturally unable to change the status quo about natural disasters, earthquakes and tsunamis. They are afraid of nature and life, and they can see pessimistic concepts in their works. All the works they see are very empty, and they are matched with corresponding fonts in the empty feeling. The fonts are very particular. The first work uses regular script with serif, and it has the rhythm of size change.