Daily Youxian began to transform the vegetable market and build a smart vegetable market
Daily Youxian began to transform the vegetable market and build a smart vegetable market. Daily Youxian plans to use the technical core capabilities accumulated by the self-operated front warehouse instant retail business to promote the standardization of the vegetable market through format optimization, hardware upgrade, deep digitalization and channel expansion. Everyday Youxian began to transform the vegetable market and build a smart vegetable market. On June 25th, Hongqi vegetable market in Anqing City, Anhui Province reopened. This is not the first vegetable market that has been transformed by Daily Youxian. In fact, together with two other traditional vegetable markets in Anqing, Daily Youxian has transformed nearly 111 markets in more than 21 cities including Qingdao, Changshu and Huangshan. However, Hongqi food market is an important experimental field for daily excellent and fresh layout of smart food market and chain merchants in incubation market.
Take Lvyuan Fresh Food in Hongqi Vegetable Farm as an example. This merchant, who previously specialized in group purchase and supply for the community, began to plan to open its own store. However, between the high rent of the online store and the smart food market, the merchant finally chose the latter. Yang Hailin, the person in charge of the operation of Anqing Hongqi Vegetable Farm, told the reporter that with the acceleration of the daily transformation of the vegetable farm, more merchants will be hatched in the future to help them realize the chain from 1 to N.
How to transform
Hongqi Food Market, which was founded in 2113, has an overall area of 1,751 square meters and serves nearly 61,111 residents in 17 communities including Hongqi Community and Xinlong Community within 1.5 km.
yang hailin introduced that the original hongqi food market had outdated infrastructure and poor environmental conditions, and it was easy to block the passage by occupying roads, and the category configuration and layout design were unreasonable, resulting in poor shopping experience. The decentralized vegetable market management rights also make management difficult. In view of the problems existing in the vegetable market, the daily fresh food has been mainly transformed in four steps.
First, the hardware of Hongqi Vegetable Farm was renovated, new island platforms were added, and the hardware facilities in the vegetable farm were reinstalled, such as air conditioning fresh air system, infrared temperature measurement, camera monitoring, etc., and the sewage pipes were dredged again, and each merchant was equipped with a unified apron.
the second is to re-plan the layout of the food market, and divide the merchants according to fresh, live, raw, cooked, dry and wet areas, so as to make the line moving in the market more reasonable. In addition, the food market has set up a self-produced and self-sold area, so that farmers who originally set up stalls outside the door to sell their own agricultural products have also entered the food market.
the third is to upgrade the intelligence of the food market, install a smart big screen at the entrance of the food market, install a display screen for each merchant, and equip it with intelligent electronic scales. When consumers walk into the Hongqi vegetable market, they can see the market-guided vegetable prices and food safety test results of the day on the smart screen.
fourthly, the daily fresh and smart vegetable farm solution is put into the vegetable farm. This set of operation management tools includes category investment, daily operation management, marketing, merchant empowerment, etc. The daily operation management also includes the management of market, merchants, contracts, property and personnel.
"At first, the merchants were resistant to the renovation. They were worried about whether the rent would increase or not, and whether doing business would become very troublesome. But after the transformation, they feel more convenient. For example, in the past, merchants would have two payment codes, Alipay and WeChat. When you settle accounts, you need to add up the two accounts, and you need to pay for withdrawal. Now, through one code, merchants only have one collection code, which makes it easier to settle accounts. We cooperate with banks, and merchants do not need handling fees to withdraw cash. " Yang Hailin said.
for the vegetable market, the significance of the smart vegetable market lies in improving the management efficiency: from the information such as the purchase bills and amount of shops entered into the system, to the information on the flow of people who enter the vegetable market by scanning codes, and even the dishes and prices traceable through big data, the system also clearly marks the vegetable prices and credit ratings of merchants, thus promoting the self-discipline of merchants.
Yang Hailin introduced that the whole transformation of the food market lasted for two months, and temporary transition points were set up with containers in the transition stage, which did not delay the business of merchants.
Why transform
As the first fresh e-commerce company in China, why should Daily Youxian transform the traditional vegetable market?
In fact, with the development of the Internet and the change of people's living habits and concepts, today, fresh e-commerce has become the shopping choice of many people, the vegetable market is still the largest fresh retail channel in China, and it is also one of the most important traffic entrances for community retail in major cities.
However, the food safety supervision, emergency support, sanitary conditions, hardware facilities, digital management and other aspects are relatively backward, and the traditional vegetable market has always been unable to match the escalating consumer demand. In addition, the online retail market share of fresh e-commerce is almost saturated, and the transformation of vegetable markets in third-and fourth-tier cities is in the blue ocean.
According to the data of iResearch, the overall penetration rate of China Smart Food Market will rapidly increase from 1.4% in 2121 to 14.6% in 2125, and the market scale will also increase from 13.8 billion yuan in 2121 to 611.4 billion yuan in 2125.
but the transformation of the food market needs government support. Anqing City proposed to complete the "construction, transformation and transformation" of 72 vegetable markets in the urban area in an orderly manner in three years, and the "construction, transformation and transformation" of vegetable markets was also listed as one of the top ten livelihood issues in Anqing City in 2122.
In terms of profit model, Yang Hailin also said that Youxian will choose the vegetable market target with clear property rights every day, contract it for several years, and not only stay at the level of transforming the vegetable market, but also become the operator of the vegetable market.
"The smart food market we built is to transform the traditional food market from a gathering place of fresh food into a community Mall integrating food, catering, education and service, and provide people with a more complete one-stop shopping experience." Yang Hailin said that the daily vegetable market transformation plan is not to sell fresh products with low premium, but to make a combination of multi-formats and multi-services. Every day, Youxian began to transform the vegetable market and build a smart vegetable market. 2
Innovation is a symbol of the times, and Changshu five-star farmers' market can be said to be a model in the innovation trend. When you step into Changshu Five-Star Farmers' Market, you are greeted by its uniform stalls, empty walkways, and the vegetables and meat on the stalls are classified. It is reported that the innovation and transformation of Changshu five-star farmers' market benefited from the wisdom blessing of fresh food every day. After the new transformation, both the merchants in the food market and the residents who came to shop were very satisfied with the upgrade and transformation.
"Now it is a pleasure for me to sell vegetables here. Not only is the environment clean and tidy, but it is also a pleasure to smell the natural fragrance of vegetables and fruits every day!" Ms. Wang witnessed the changes in the market. Ms. Wang said that she has been operating in the five-star food market for more than 31 years. From the stall operation before, the food market was built and turned indoors, and she watched the food market change constantly. She recalled that the aisle of the food market was relatively narrow before, and the whole food market was crowded at rush hour, and even the toilet could not go out.
In the reconstructed five-star food market, the aisle can accommodate 3-4 people side by side at the same time, which not only improves the traffic efficiency, but also facilitates the selection and purchase, and the central booth is displayed in a square, which is more convenient for consumers to choose goods.
The smart vegetable market was launched by Daily Youxian in the second half of 2121, with chain operation and digital empowerment, which upgraded the traditional vegetable market to a community Mall.
The Daily Fresh Plan uses the technical core competence accumulated by the self-operated instant retail business, and promotes the standardization of the vegetable market by means of format optimization, hardware upgrade, deep digitization and channel expansion, and optimizes the merchant mix to introduce new formats, so that the vegetable market is no longer a simple trading scene, but a community integrating food, catering, leisure and entertainment, service and medical care, and creates a community Mall in a one-stop scene.
In order to facilitate merchants to improve their own business capabilities, Changshu Five-Star Farmers' Market has also successfully opened the "One Code Pass" payment function for merchants. Smart One Code Payment covers a wide range of payment methods used by customers, such as WeChat Alipay, which is convenient for merchants to analyze their business results and adjust their business strategies in time. Of course, in the future, Changshu Five-Star Farmers' Market will continue to develop in a one-stop, integrated and one-account pass way, in order to achieve higher quality services for residents to buy fresh food! Daily Youxian began to transform the vegetable market and build a smart vegetable market. 3
Daily Youxian constantly adjusted and optimized itself and adjusted its layout during its seven years of establishment. Daily Youxian pioneered the pre-warehouse mode of fresh food industry, and built the warehouse closer to users. On the one hand, it improved the speed of high-loss fresh food distribution, on the other hand, it reduced the cost of cold chain logistics.
with the pre-warehouse, the efficient delivery of fresh food every day is guaranteed. Pre-warehouse plays an irreplaceable role in responding to users' emergency needs, especially in first-and second-tier cities with greater pressure on life and work, and the pre-warehouse model has been recognized by more users. On the way to work, you suddenly thought of a delicious food, moved your fingers, placed an order on the daily fresh APP, counted the time, and you arrived home, and the ingredients were also home. This is the convenience and speed that the daily fresh food can provide to consumers.
Not only that, Daily Youxian proposed a new multi-format strategic layout, namely (pre-warehouse+smart food market) * retail cloud, in order to sort out the higher competition threshold. Every day, Youxian has a keen insight into consumers' likes and satisfies their yearning for offline shopping experience with fine selection and numerous categories. Therefore, the smart food market came into being.
Smart Food Market was launched in the second half of 2121, and it is a community business center integrating fresh food, catering, leisure and entertainment, and neighborhood service. Through format optimization, hardware upgrade, deep digitalization and channel expansion, we will promote the standardization of the vegetable market, optimize the combination of merchants and introduce new formats, so that the vegetable market is no longer a simple traditional trading scene, but a new scene of one-stop community consumption.
At present, Daily Youxian has signed operation agreements with dozens of food markets in many cities across the country. By transforming the venue, optimizing products, providing electronic payment and online marketing, it has been digitally upgraded, with diversified services and nearly 11,111 SKU products, which can meet the shopping needs of consumers of different ages and classes.
Daily Youxian relies on a more scientific retail network to realize the online and offline multi-initiative business model, and also gives consumers more choices in daily Youxian.