Step 1: Confidentiality management

If you ask what is the most important step in maintaining members, I want to talk about confidentiality management. When I work in the front line of stores, I recommend membership cards to customers, and customers often say that they are afraid of getting a card because they are afraid that their information will be leaked. Moreover, some enterprises often send promotional information, which annoys customers.

Step 2: Birthday greetings

It is a surprise for customers to send warm and touching birthday wishes to members on their birthdays. At present, almost no pharmacies can do this, only some large department stores can do it. You can also hold birthday parties or give away travel activities for VIP members, which are feedback and value-added services for customers.

Step 3: Health knowledge

The sense of serving customers by business leaders is not as important as it is said every day. On the contrary, many business leaders attach great importance to performance, but they are indifferent to service.

Step 4: Send promotional information

This is what most people are doing, and it is also a routine content maintained by members. I would like to remind you that no matter what kind of promotional content, we must control it. If members receive promotional information at two ends every three days, they will be bored for a while and feel indifferent for the second time; Enterprises also need a lot of money to send short messages, so the promotion of short messages should be cautious.