How to explore shops in Tik Tok is as follows:

1. Make a good positioning.

Tik Tok's personal identification literally means what number you are and what you do. Simply put, it is to let netizens have a simple understanding of you and have an impression on your account through your name, although there are many shop number categories.

However, in the face of a large number of new competing creators, having their own recognition and personal design can still make their accounts stand out among many similar numbers, and make clear the positioning of their personal design, which is different from the shooting methods and copywriting of similar numbers, combined with their account names, differential marketing, creative copywriting materials and timely and funny exchanges and interactions.

2. Set the cover image.

Recognizable video covers or creative copywriting can enhance netizens' memory points, such as the appearance of real people, special costumes, and the cover of high-definition food pictures, or the established actions and specific catchphrases of characters can also build netizens' knowledge of Tik Tok.

3. Video shooting and editing. To determine the suitable and unique shooting method for video shooting in the shop, you can choose the real person to appear in the camera, the graphic type or the vlog form.

There is no absolute good or bad shooting technique. Finding a good shot that suits you can shine brightly. We should put the selling point first when shooting video, grasp the principle of "golden three seconds" video shooting, highlight the core selling point of restaurants in the first three seconds, stimulate the interest of netizens and attract them to continue watching.