Evaluating a set of good promotion activities should be multifaceted, and it is indispensable to supplement a company's human, material and financial resources. Promotion activities must first have sufficient human resources to ensure implementation, sufficient material costs to implement, and corresponding financial costs to support implementation.

For example, in the promotion activities of a shopping mall, they have a special person in the promotion department to follow up the on-site operation, and the effect is excellent. A mall B copied other people's activities and wanted to achieve the expected promotion effect. But they don't have enough manpower for special personnel to follow up, changing operators n times a day, and the handover is unclear. Can they achieve the expected goal? Is this promotion plan suitable for mall B?

The promotion atmosphere of a shopping mall C is very good, and the gifts at the event site are piling up, which is magnificent. For the same promotional activities, Mall A D has neither a special venue nor enough gift resources. Is this scheme suitable for shopping mall D?

The location of shopping malls and consumer groups ... will affect the positioning of promotion itself. Therefore, the suitability of promotional activities is the advance of promotional effects. At the same time, it is also the first step in the implementation of promotional activities.

Second, the plan is hasty and poorly prepared.

Some shopping malls are not far behind when they see competitors beating gongs and drums to promote sales, and they also rush to pose as sales promotion. However, the whole plan has not been carefully planned and laid out, and it has not been fully prepared to participate in the promotion war. As a result, you can imagine, neither earning people nor achieving results. The result can only be not worth the loss.

Third, there is no momentum and activities are out of touch.

As the saying goes, wine is not afraid of the depth of the alley. Creating momentum is to accumulate popularity through warm scenes and effective interests, thus forming a condescending and unstoppable momentum. It can not only create an environment conducive to the transmission of brand information and event information; Arouse consumers' herd buying psychology through strong popularity; It can also grab customers in front of competitors' counters to the greatest extent. Consumers like to watch the excitement, where to go. Therefore, it is necessary to create momentum in advance to receive unexpected results.

Fourth, the control is weak and the implementation is not in place.

In the promotion activities, execution is the first. If the implementation is not perfect, the advantages of the whole scheme will not be fully displayed, and the promotion effect will definitely be reduced, even thankless. In this process, leaders play a vital role in guiding and supervising the implementation effect of promotional activities. First of all, the importance of leaders can affect the concept of the main responsible person on the operation of promotional activities. Secondly, the importance of leaders can promote the cooperation of various departments more effectively. The main person in charge is the front-line commander of the promotion activities! Whether the whole activity is organized in an orderly and normal way depends on the work style and methods of the main person in charge.

Whether the operators are arranged in an orderly manner, whether the atmosphere at the event site is fully arranged, whether there are rich and full working procedures for the gift display at the event site, and whether the registration form is strictly operated. , all related to the implementation effect of promotional activities.

in addition