In today's society with the rapid development of the Internet, Internet entrepreneurship can be found everywhere. Then the following is the content of the story of contemporary internet entrepreneurs I shared, hoping to help you.

a story of contemporary internet entrepreneurs

? Half braised eggplant, half mutton jiaozi, and one sweet and sour peanut. The online payment was successful. ? After receiving this message on the mobile phone, Wang Dawei, a waiter from Hongji jiaozi in Jiaozhou, Shandong Province, immediately placed an order in the kitchen. After 15 minutes, the dishes were ready, and after 9 minutes, the order was delivered to the customer on the 21th floor of Kaijin Building.

　? The customer has signed for it. ? Upon receiving this feedback, the management of Hongji jiaozi and Li Jiaxi both breathed a sigh of relief. Yeah, it worked! ? Is this the campus O2O service platform founded by Li Jiaxi? Rabbit, run? This platform breaks through the traditional shopping mode, allowing consumers to quickly find what they need from their mobile phones and deliver it in 9 minutes after placing an order. Since September last year, the total sales revenue of Li Jiaxi's Internet projects has exceeded 3 million yuan.

　? Proud? Customers inspire to enter the business

Li Jiaxi, 23 years old, graduated from Hunan University of Science and Technology with a major in fashion design. He used to be a salesman and sales manager of a training company, registered as Kaiyuan Management Company, and is now the general manager of Qingdao Kaiyuan Management Consulting Co., Ltd. Over the past five years, her training business has involved Qingdao, Yantai and other places, with more than 411 corporate clients in Jiaozhou alone. In September, this bold girl invested 511,111 yuan to register and set up Qingdao Kaiyuan Wantong Public Service Co., Ltd., which is also the only private company in Shandong Province to provide public services. Internet plus? The maker of the times.

Although Li Jiaxi's Internet business is booming now, in the past, Li Jiaxi had nothing to do with the Internet. Li Jiaxi went to visit a customer, who admired the Internet very much. What he talked about with Li Jiaxi was how to promote enterprises in the Internet age. However, because Li Jiaxi didn't understand the Internet, he couldn't interact with the other party, which made Jia Xi, who has always been good at communication, embarrassed and had to end the conversation hastily. When I left, the customer said:? You do training and guide the development of enterprises. Even my Internet problem can't be solved. What training do you do? Back in the car, Li Jiaxi, who had been going smoothly, suddenly shed tears. That conversation gave me a great sense of frustration. The customer was right and could not be left behind by the development of the Internet era. ?

In this way, Li Jiaxi began the road of learning. In addition to reading books and surfing the internet, at ordinary times, when you see it? Internet? In the three-word training, Li Jiaxi will contact the class and attend two or three full-time trainings every month. Slowly, Li Jiaxi got to know the Internet. ? In fact, the Internet is a tool. ? Because of his sales background, Li Jiaxi has gained a layer of experience in looking at the Internet. In July, she registered and established Kaiyuan Wantong Public Service Co., Ltd., what did she do? Whole industry chain? Service platform.

using wechat? Lazy? Enterprise transformation

? In the process of communicating with a large number of customers, I found that many of them know that online marketing is a trend and want to do it, but they don't know how to do it. ? Li Jiaxi suddenly thought, What is the Internet? Lazy economy? Then why not help their company transform itself? So, this became Li Jiaxi's first entry point. She decided to start with the secondary development of WeChat, deal with company affairs during the day, and often work until one or two in the morning at night to discuss research and development issues with the team.

JIAOZHOU Hongji jiaozi is a local traditional restaurant. The enterprise wants to make a transformation and found Li Jiaxi's team. Li Jiaxi analyzed their market advantages for managers, and put forward the ordering system and take-away service, and the other party agreed. In this way, Li Jiaxi made the second development of WeChat WeChat official account for them. After paying attention to WeChat account, customers can order food, make reservations and deliver it to their homes directly, without waiting in line. The menu, price and discount are clear at a glance, which is equivalent to opening the store to everyone's mobile phone. In just a few days, the online order volume of Hongji jiaozi is almost equal to the turnover of physical stores.

zaili steel is a traditional enterprise in JIAOZHOU for more than ten years, with a scale of over 111 million yuan. Because of the low steel market threshold and the economic downturn, the order volume of enterprises has declined, and new customers are urgently needed. Li Jiaxi redesigned WeChat and website for them, highlighting product display, online customer recommendation and other links, giving this traditional industry an Internet flavor. The person in charge of the enterprise said that in the past, we could only talk about business with customers with drawings. Now, when we open WeChat official account, customers can clearly understand the prices and styles of various products, which greatly facilitates communication with customers.

Deliver more than 111 online shopping items within 9 minutes

Last winter, my younger brother, who went to college in Weifang, went home for the winter vacation. Li Jiaxi was very distressed to see that his younger brother who came back from the holiday was obviously thinner. My brother told Li Jiaxi that it was cold and hot, and he hid in the dormitory and didn't like to go out to buy food, so he lost weight. If only someone could deliver food when you are hungry? .

Li Jiaxi was touched by my brother's words. At that time, Li Jiaxi's team was conducting O2O? Rabbit, run? Research and development of the project? Locate supermarkets, restaurants, fruits and vegetables and housekeeping services within two kilometers through the mobile APP, and the delivery staff will deliver them within 9 minutes after placing the order. ? Under the lazy economy, can rabbits run to solve it? Last meter? Logistics. His words made me think that the campus, especially the university campus, has relatively concentrated users and needs, and the scope is well determined. It is better to start from here. ?

So, Li Jiaxi locked in Qingdao Institute of Technology. After the early publicity, more than 2,111 students registered as members of the Institute of Technology with a total of more than 8,111 students in one week, which made Li Jiaxi shout? Unexpected? . Li Jiaxi used the mode of owner plus landlord. A school has one owner, and each dormitory has more than one owner. In this way, students can place orders through the APP, and more than 111 items in the platform can be purchased online, and the landlord guarantees that the items will be delivered within 9 minutes. And developed from the technical team? Runway system? Can you see it directly? Rabbit? Run to where.

since the pilot operation of the project in April this year, Rabbit, run? The sales volume of the project has exceeded one million, and it has been piloted in Qingdao Institute of Technology, Agricultural University and Polytechnic University respectively, and three college students have been successfully joined as park owners, driving more than 51 campus owners to find jobs. Li Jiaxi revealed that? Rabbit, run? The implementation in the institute of technology? Garden owner? You can earn three or four thousand yuan a month. Landlord? The income is more than two thousand yuan. The advantages of this project, such as zero rent and unlimited product space, have reduced the threshold for starting a business to a minimum. In order to encourage college students to start businesses, Li Jiaxi also opened the platform to willing college students for free, so that they could join. This year, Li Jiaxi's total sales revenue of Internet projects exceeded 3 million yuan.

　? After the pilot is successful, we will also promote it nationwide. ? Li Jiaxi said with confidence that the next step will be? Rabbit, run? The model is extended to the community, the community is gridded, and the responsibility system for entrepreneurial college students is established, so that citizens in the grid can quickly find the most affordable, latest and convenient things to eat, drink and wear around them on their mobile phones. Leisurely homeowners? . Tales of contemporary Internet entrepreneurs II

26th of this month. Call a duck? The first self-service store opened in Beijing Jianwai SOHO. Previously, its fans mainly used WeChat? Call a duck? The reason why I chose this site is said to be due to the invitation of He Chang, the founder of Huang Taiji. We want to make this a street of Internet thinking! ? According to it, they will open a number of such self-service stores in Beijing within one year, which are located in densely populated areas in Beijing such as Dongcheng, Xicheng, Asian Games Village and Zhongguancun. Each self-service store will be equipped with multiple distribution points, so that ducks can be delivered to customers in time and quickly.

you may not have heard of it? Call a duck? . It is a secret duck take-out O2O, and the kitchen is in Beijing Workers' Stadium, which is the center and delivered all over Beijing under the name of no integrity? Duck? Come to the door. The next step of the product is to develop duck parts and prepare to sell them in plastic packaging.

ten years after Baidu, suddenly do it? Duck?

　? Call a duck? Its founder, Bo Qu, was born in 1985 in Beijing. In September, 23-year-old Bo Qu successfully founded and operated Stefanie Fan Club, entered Baidu, worked as a community and planned marketing, and worked in Baidu for 11 years.

Bo Qu's friend opened a bar through the event marketing of the World Cup and made a lot of money, which showed him that there is a great opportunity to subvert the traditional market now. It is good for young people to have a chance to start a business. ?

in March, Bo Qu and his friends began preparations? Call a duck? , trial operation began in May. At the beginning, Bo Qu and his friends chose hundreds of friends from the Internet and media circles, and quickly gained the accumulation of product reputation by giving away products for tasting. At the same time, they quickly accumulated the first customers for the brand by relying on the circle spread of this group of people. From May to July, just 61 days. Call a duck? The first valuation exceeded 51 million yuan, creating a brand-new brand myth. Currently, WeChat? Call a duck? The number of friends of personal account users has reached the upper limit of 5,111, and the number of WeChat public platforms has approached 11,111, with a return rate of 61%. For a brand-new catering brand, Call a duck? Has taken the most important step on the road to development.

Bo Qu said? For the choice of investors, I mainly value two points. One is to see how the investment team can bring more benefits to the platform, and the other, more importantly, who will understand me. Investors won't care about me, they will only tell me. I ordered a duck for you somewhere. At present,? Call a duck? Several investors of the brand are distributed in different industries, including Li Mingyuan, vice president of Baidu, Wang Zhonglei, president of Huayi, and other well-known names.

obviously, they didn't go it alone? Call a duck? The taste can come from the market. As far as taste is concerned, Call a duck? It has yet to be evaluated by many diners, but a few months after its listing, its brand (user) operation innovation and vitality are really eye-catching. It can be seen that it is directly related to the Baidu (community operation) background of Bo Qu and other core members.

One aspect of Internet thinking: emphasizing self-propagation

We will inevitably talk about the so-called? Internet thinking? . ? Call a duck? Internet thinking is defined as self-propagation, which is divided into three parts. The main points are as follows:

1. Products: Good products can talk. Taste is the core, safety and hygiene are the guarantee, and the rapid iteration of products and the innovation of packaging and product form are guaranteed.

2. service: user-centered, personalized service, fully decentralized to the service team, so that the team can adapt to the needs of users in time.

3. Brand: Team persistence after 91s? Die with ducks? Culture, deep interaction with users, to be a brand with a sense of network.

traditional marketing is to inform consumers and turn them into actions, while the point of self-communication lies in how to make consumers happy to share and participate. ? Call a duck? Seize this point, find ways to make yourself fun, and then promote users' own participation, instead of screaming at the post-91 s entrepreneurship, O2O and other concepts to market.

how to understand the existence of self-propagation? Call a duck? What about the embodiment in the initial operation of the venture?

1. The name is very important. ? Call a duck? The name is very self-propagating. According to Bo Qu, Wang Zhonglei put personal? Virgin vote? Cast? Call a duck? In fact, because the name touched the G point, he told Bo Qu:? Do you know that many people encourage me to invest every day, and I feel very boring after listening to it until one day I hear it? Call a duck? I just laughed there

2. Create a topic. Bo Qu said that we might make strawberry-flavored ducks in the future. As far as the product itself is concerned, the delicious duck is the foundation, and this will be shared by some people, but it is not enough. However, the strawberry-flavored duck can form a topic for people to share and participate in the discussion. This is the self-propagating part of the product, which is a gimmick, but it can make you run faster and farther.

3. Accumulate brands. ? Call a duck? What is their brand culture? Die with ducks? , really want to? Duck? Play is broken. They put? Duck? Elements are carried out everywhere in detail: for example, the number one delivery brother is called? Duck king? 、? Yalu River (porridge)? The naming of products is all around? Duck? Where consumers can see it, where it is delivered? Mistress car? The clothes of the delivery staff are covered with logo and slogans, and the little yellow duck soap is also sent with the meal (you know ~). The food delivery staff turned around and walked away. What was behind them? The duck left? 、? Are you the only duck that can run fast? . ? Call a duck? Who are your fans? Duck blood fans? , people have a sense of substitution, all-round branding has a strong psychological hint, and it is easy for people to form a psychological identity with the brand.

4. Interpersonal communication. ? Call a duck? At first, we chose WeChat personal number and telephone number as the way to order food, and the public number was opened only after the personal number reached 5,111. Normal enterprises will directly use the public number * * * to operate, and the public number * * * is spread from point to many. Personal number can interact with fans in the circle of friends, which exists in the interpersonal network. The interaction in the circle of friends increases the user's stickiness, and sharing is easy to cause viral spread.

5. tap the power of sharing. Why do others spend their energy to spread this thing? They must have felt something or gained something. ? Call a duck? 91% of the customers are women. On August 5th, I called a duck to launch a month-long campaign. Lady Yazhai beauty pageant? , send photos with duck products to participate. Self-portrait is the favorite content in the circle of friends, which not only allows users to play, but also shares it. ? Heart duck? Even the applicants are spared, and all the applicants are hired or not. Call a duck? Will give him a voucher called duck. This thing will surprise people and they will want to share it, so that the applicant and his friends will have a better impression on the brand.

how to keep it? User operation? This core motivation?

　? Call a duck? The team now has more than 51 employees. The background of the core team members is mainly the Internet and advertising, and there is also a duck factory in Baiyangdian dedicated to double yellow eggs. In terms of job types, apart from administrative positions, it is mainly distribution team and user operation.

Bo Qu said that the teams run by users are all post-91s, and they don't just sell ducks, they want to make friends with users. They have a good insight into users and know when to chase them down and when to leave them hanging. In principle, Bo Qu emphasizes full decentralization. Let them improvise, let go of their rights, and control them in other ways. ?

Speaking of this, Bo Qu told an example. A customer called to order food and said: I ordered it at your house many times before, and it was all for my girlfriend and her parents. I haven't eaten it myself. Now that I have broken up with my girlfriend, I want to order one myself. ? The user felt very sad after listening to the operation of Xiaowen children's shoes, so he was exempted from the order. Bo Qu said,? I encourage them to get free of charge. Every time they get free of charge, there will be a story, and brands need stories to accumulate. ?