According to the production license number, it can be found that Zimeitang's fruit and vegetable yeast powder is a food production license, not a health care product production license or a drug production license. The food production license cannot produce health care products or medicines, and the products are just ordinary foods, so it is impossible to publicize or imply that they have the function of health food. However, Zimeitang fruit and vegetable yeast powder was exposed by 3 15 for its false propaganda and exaggerated functions.

Zimeitang Group is a digital health and beauty company, which was established in Beijing in June 2009. Headquartered in Shijingshan High-tech Park, Zhongguancun, the Group has the ability of digital insight, integrated marketing, new retail, e-commerce and digital health services by integrating resources such as biotechnology research and development, manufacturing, brand marketing, e-commerce operation and information technology.

Zimeitang countermeasures of 3 15 exposure

1, sincerely apologize. In crisis response, reasoning is often the second, and the first thing to express is sincere attitude, courage and gesture of admitting mistakes and sincerely apologizing.

2. Respond in time. In the face of public opinion, we should not hide it. On the contrary, we should take the initiative to respond and respond at the first time. Of course, this response is based on self-reflection. It is necessary to check the true story at that time at the first time and respond to the public through the media or official announcements.

3. Improve the plan. After finding out what happened, in order to avoid such risks, corresponding measures should be taken to ensure that similar incidents will not happen again in the future. And inform your customers of the improvement measures as soon as possible, so that they can remain loyal to you with peace of mind.

The above contents refer to Baidu Encyclopedia-Zimeitang