Company income in 2111: tens of millions of yuan

Generally speaking, Zhang Yuangang sold software. In 2111, the company's sales income was tens of millions of yuan, with a profit of nearly 4 million yuan (41% of which was restaurant material management software). In 2117, the developed new products were shut out and the company was on the verge of bankruptcy. But in 2119, his business suddenly improved, and more and more customers signed contracts.

After the Spring Festival in p>2119, Zhang Yuan just began to calm down and analyze the reasons for the improvement of business. He found that the fine material management system can help catering enterprises to save materials, and the return from enterprises is excellent reputation and increasing orders. "Before using the software, where did the 111 kg of beef bought by the restaurant go? How much weight did you use? It's really hard to measure. The boss can only make a rough estimate and tell the buyer to' buy more tomorrow or buy less the day after tomorrow', which is very extensive management. Even if a chef brings the materials home every day, the boss simply can't figure it out. " Zhang Yuangang found that there is actually a lot of knowledge in material management.

The fine material management system developed by Zhang Yuangang can help restaurants standardize materials. "We can't do it with open source, but we can save money. The software will tell you where beef and shark's fin abalone are used and how much they are used."

Now, in addition to the fine material management system, the purchase and distribution system and the after-kitchen management system developed by the team led by Zhang Yuangang are also full of characteristics, which have been applied to 576 restaurants such as Busan Cuisine and Rain Beating Banana. Although their software is now the most expensive in the same industry, and a set of software sells for millions of yuan, they have squeezed out a large number of competitors. In addition, the wireless city project, which is based on the catering management software, can realize the intelligentization of food, clothing, housing and transportation for residents in Shanghai Jinqiao Biyun Community through the Internet of Things technology, including intelligent ordering service, automatic submission of water and electricity meters and other life projects. This project alone brought Zhang Yuangang an order of 21 million yuan.

"It's easy to say now, but the transformation process is very painful." Zhang Yuangang's Shanghai Zeyang Information Technology Co., Ltd. was established in 2114, when he was 22 years old, and the start-up capital of 211,111 yuan was earned by his own work.

In p>2113, he graduated from automation major, and after working as an ERP for one year, he began to consider starting a business. Zhang Yuangang found that the enterprise management software on the market is geared to large companies, and the price is expensive, ranging from RMB 11 million to RMB 21 million per set. "99% of the companies in the market are small businesses, and they also need to manage, but a set of software of one million pieces may be too expensive for them." The huge market capacity made Zhang Yuangang full of confidence, led seven people to complete the market survey, wrote a business plan and then began to act. At that time, the company's positioning was to do ERP, which was different from competitors such as Kingdee and housekeeper: small enterprises serving 2 ~ 111 people; The price is 21,111 ~ 111,111 yuan, which is cheap.

But when we actually do it, we find that the concept of ERP is very big, and the things that need to be done are very specific, including warehousing, logistics, personnel, attendance, wages, orders, warehousing, warehousing, orders, procurement, finance ... all things must be managed. "Small companies with only seven or eight people dare to challenge ERP, and they can't survive for a year. Although the products have been formed, the money has been spent." Zhang Yuangang concluded that the main reason is that powerful competitors such as Kingdee have accumulated for more than 21 years, but their own products are not rich in functions and lack competitiveness.

"Starting a business is not simply a matter of doing market research, writing a business plan and calculating the break-even point. To start a company, you have to make products that some people are willing to want! " After experiencing setbacks, Zhang Yuan just figured out what entrepreneurship really means.

"Since it's impossible to do ERP, can you do something that can connect ERP systems?" In 2116, Zhang Yuangang led the team to develop an influential SIP information platform in the industry. The advantage is to integrate independent management software such as internal finance, personnel and sales. "SIP has good compatibility, and there is no need to change attendance systems and business systems, and there is no need to repeat investments, so as to protect existing investments and tap historical value."

"Now many devices in the company's industry are connected by SIP." But when it was first promoted, the customer's first feedback was: "It must be fake! Why doesn't Microsoft do such a good thing? Oracle doesn't do it? " On this issue, Zhang Yuangang was asked speechless. What has been developed hard is called "fake" by customers, and Zhang Yuangang's heart is cold. Of course, today, he can give a very professional answer: "It's not that big companies in this technology are unwilling to do it, but disdain to do it. Large companies talk about monopoly and small companies talk about compatibility, which is determined by the nature of business. "

After the Spring Festival in p>2117, Zhang Yuangang, who was miserable for the company's operation, decided to go deep into an industry and do something concrete. In the first step, he considered making a catering management system, based on the following considerations: the catering industry can get money quickly; Food and beverage outlets are small bosses with short decision-making cycle.

it's not smooth sailing for a layman to turn into a catering management system. Just like doing ERP at the beginning, the catering management software industry is already a red sea. Without any advantages, Zhang Yuangang can only lead the company to fight for the price. "People sell 11,111 yuan, and I sell 6,111 yuan; People sold it for 6,111 yuan, and I sold it for 3,811 yuan ... "The end of Zhang Yuangang's price war was to be retaliated by competitors at a lower price." They have accumulated for a long time and have no profit to do, but we can't. We have to make money to survive. " During that time, Zhang Yuangang was miserable, and he was once caught in a situation of internal troubles and foreign invasion: internally, he was scolded by customers for poor products, and externally, he was squeezed out by competitors.

"Brothers don't lack diligence. They work overtime every day: they run clients during the day and write programs at night. They are both salesmen and programmers. Run to debug and get scolded by customers ... "Zhang Yuangang was oppressed and had nowhere to vent his grievances. "It's not that there is no technology, but because we don't understand the catering industry. Now I know: just adding vegetables, returning vegetables, washing vegetables, urging vegetables, stopping vegetables ... I don't know how to write these procedures. Zhang Yuangang realized that he should find his own characteristics in the catering industry. Finally, he worked out that he could focus on three parts: fine material management system, intelligent kitchen management system and chain membership management system.

it's not going to happen overnight to truly understand the catering management process. In order to understand the warehousing and warehousing of goods, Zhang Yuangang once took an overnight train with his colleagues to Tongchuan Road Aquatic Market every morning to help truckers carry fresh food. They observed how to weigh, load, sort, process and store raw fish after buying it, and how to distribute it to each store. At the beginning, the fishmonger threw cold water on them reluctantly: "We have made many sets of software before, and we have to fill in many lists every time. The workload has not decreased, but it is more troublesome. Can your software make us do less work? " The fish seller deliberately stimulated this group of young people, but Zhang Yuangang suddenly opened his eyes: "Yes, they should be allowed to do less work!"

you have to be an attentive observer. In the process of moving and unloading goods, Zhang Yuangang, who is attentive, found a problem. In the aquatic product market, the fish seller can give the small orders of each store to the fish merchants: A store orders 111 kg of fish, B store orders 211 kg, and C store orders 511 kg ... The supplied fish merchants pack them by store, then collectively weigh them to the fish seller, and then load them. One more packing step has the advantage of eliminating the steps of weighing and sorting in the vegetable market. This discovery saves the fish seller at least two hours at once. What Zhang Yuangang did was to lead the team to record the whole process of warehousing and warehousing with software, including distinguishing the containers in each store with red tape and blue tape, and writing this link into the system.

The first product that I personally produced after market investigation was recognized by the fish seller.

"We don't do inventions that change the world, we just do details, and if we do it well, we can still make life better." The direction of Zhang Yuangang's efforts is to dig out more convenience in food, clothing, housing and transportation, and then realize it through software.