Domestic catering industry as a result of out of the country, multinational business enterprises are still not many, Chinese food in overseas development of the main customer base or Chinese overseas Chinese, Chinese food is also one of the pillars of the world's Chinese economy today. But because Chinese food requires more varieties, cooking process is different, seasonal changes in the diet of different requirements, so Chinese food can not be like McDonald's, KFC as standardized, factory, so its "go out" road appears to be difficult to walk.
Experiencing more than 30 years of development and market competition, China's food and beverage industry has entered a new stage of diversification of the main body of investment, diversification of business, business model chain and industrialization of the industry, the industry's development momentum is strong. As of August 2011, China's catering industry realized sales revenue of 1,292.3 billion yuan, an increase of 16.3%.
The catering industry, as an important part of the service industry, is widely valued for its large market, fast growth, wide influence, and strong ability to absorb employment, and it is also an important carrier for developed countries to export capital, brand and culture. The involvement of various financial capital and industrial capital has fueled this trend.