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Shut down more than 300 stores, Haidilao preview last year's highest loss of 4.5 billion, why the catering industry is not working too?

The catering industry is not working because of the epidemic, many places once there is an epidemic, these catering stores need to shut down, then it will also cause the phenomenon of loss, because we all know that after the shutdown, rent, water and electricity we still need to continue to pay. There is also once the closure of the business, then before the goods will be rotting phenomenon, the late can not continue to use these things, all of which leads to a loss of money a reason. And Haidilao predicted a maximum loss of 4.5 billion in 2021, which makes people feel very shocked.

I. About Haidilao.

Haidilao is a brand of hot pot, there are chain stores in the country, and the hot pot of Haidilao is sold is also very expensive, the reason why Haidilao can be famous is because of her service attitude is very good, so that a lot of netizens are very like. Haidilao can lose money, but also let a lot of netizens never thought of, because Haidilao hot pot selling price is indeed a lot more expensive than others, in the Haidilao to eat a hot pot, you can eat a lot of times in other hot pot store. Haidilao's loss is the actual loss of 4.5 billion, or is it expected in 2021 can turn 9 billion, but only earn 4.5 billion, so that is why the estimated loss of 4.5 billion it.

Second, why the catering industry will be a loss of money?

Everyone always thinks that the cost of the catering industry is very low, but in fact it is not so, first of all, because of the epidemic reasons like what I just said during the epidemic, catering outlets can not open the door. Not be able to dine-in, so these catering stores before the preparation of all the ingredients need to go to throw away, can not eat, there are things like rent, or need to go to pay.

Three, summarize.

And the company in order to be able to retain employees, during this period, it is also necessary to pay wages to employees, so the wages have a loss of money, but I personally feel that the company can continue to open, then it proves that the previous is certainly earned a certain amount of money.