? The management methods of the coffee shop are all delivered. The content can be many or rich, such as vouchers/coffee vouchers, small gifts, etc. As far as many shops I personally manage are concerned, vouchers or beverage vouchers are my favorite way. The advantage of using vouchers/beverage vouchers is that it can increase the possibility of customers' secondary consumption, help to consolidate customer relationships, and also help to enhance the popularity of passengers. For example, if the store spends more than 100 yuan to send 30 yuan vouchers (whether to send beverage vouchers or vouchers can be decided according to the actual situation), but for a store in the early stage of operation, the use of various vouchers should make customers feel happy as much as possible, without adding too many restrictions, for example, only one voucher can be used. Anyway? Calculation? Clients? Play smart with customers? Often? No good fruit to eat? Yes
Buy and send. This strategy is similar to the above, but different. The last one is more a simple number game, and this one is more intuitive from the specific product items, such as Happy Saturday and Sunday, buy 1 cup of American coffee, and send 1 cup. According to specific activities, the complimentary 1 cup can be set as the same American coffee or other snacks. However, the effect of a given project is quite different. For example, buy a cup of coffee, send a snack, and combine it into a package for a single consumption, which will benefit customers and help consolidate customers. If you buy a cup of coffee for someone, it is likely that two people will consume it at the same time, and the flow of people will be large. If we promote other small products in time, it will stimulate the turnover.
Several people travel together and one person is free. For a newly opened store, effectively enhancing popularity is the top priority of marketing purposes. How to make as many customers as possible consume at the same time? In addition to simple discount promotions and special promotions, you can also try to start with the traffic itself, that is, set discounts or gifts according to the number of people who arrive at the store at the same time. For example, two people go with one person for free, or three people go with one person for free, that is, two people go to the store for consumption at the same time, and the things ordered by one of them will be calculated for free, of course, the things selected at a low price. Therefore, the service staff can guide customers to choose items with the same price as far as possible, so they have the opportunity to get 50% off!
Accumulate cards. There are many similar variants of Dianka, such as Dianka and Popular Card. The specific operation is very simple. For example, every time you consume a cup of coffee, you will accumulate 1 points, which is 1 points. Accumulate 5 points convertible 1 cup. The so-called popularity card means that every time you spend 1 person, you can register 1 points, accumulate 10 points and redeem 1 cup. This card is very effective for students and office workers. But the cards should be made with great care and pleasing. Otherwise, why should we attract customers to put one in their wallets? Small cafe? Where is the card?
Eat with wine, eat with wine. According to my experience in managing many cafes, there is a considerable difference in consumption habits between the northern and southern customer groups in China. The southern economy opened earlier, and the consumption consciousness was stronger, while the consumption in the north was much more conservative, so we can know a thing or two from the proportion of catering consumption in cafes. Take Shangdao Coffee Series as an example, the proportion of food and beverage consumption in the south is 4: 6, even 3:7 in most areas of Guangdong and Guangxi, while the proportion of food and beverage consumption on both sides of the Yangtze River is 5: 5. In the area north of the Yellow River, the proportion of food and beverage consumption increased significantly, and the proportion of food and beverage consumption was 6: 4. As we all know, the cost of drinks is much lower than that of meals, so expanding the consumption power of drinks in cafes can boost profit points. You know, from the perspective of unit price, the price of drinks is not much lower than that of business packages.
Therefore, it is still very effective to reasonably use the way of driving beverage consumption with meals or driving beverage consumption with drinks in different regions. For example, ordering 1 cup of coffee gives you 1 muffin, ordering 1 cup of coffee gives you 1 cake, or ordering 1 pot of coffee gives you 1 sandwich. Is this a typical food? Induction? The meaning of the customer, and the reverse order of the two are completely different effects. In addition, ordering spaghetti to send 1 cup of black tea or coffee, or ordering a business set meal, and 5 yuan paying for a cup of American coffee are typical ways to pull food with drinks.
Of course, if this catering combination is suitable, it can also be directly designed as a package combination, which can be packaged and sold to customers at a moderate price increase or parity, which will help increase the single transaction volume of customers and increase the unit price of customers.
Coffee shop management mainly depends on the boss's connections. But you can't just rely on connections and relationships to do business. These are not long-term solutions. The boss's friends come to the store to spend money, not just to save face, but because the store is well run. This is the real operational effect. We are a formal catering industry, not a non-mainstream entertainment industry, and we have no face to sell! Otherwise, if the boss calls, someone will come to pay tribute. If he doesn't call, no one will? Give face? Don't you have a headache?
The second is to rely on managers. The store manager is the core and general dispatcher of the whole operation. They control the whole rhythm of action, so they often keep their heads clear. What is the reason for the bad business now? It's not the location, not the reason why we just started business, but the reason why we didn't do it with our heart! This part also needs the boss's strong cooperation, because an external store will face many problems in a short time. Besides, he can't get familiar with the market quickly, let alone his personal relationship. At this time, the boss needs to take the initiative to communicate and guide with the store manager, and effectively combine the boss's personal resources with the store manager's internal control.
The third is to rely on the main service force and the main bar force who are in direct contact with customers, because they are the grass-roots managers of the whole store and the drivers of team atmosphere, and their performance is directly related to the quality of business and customer satisfaction. Therefore, we should collect more opinions from customers, collect more business cards from customers, and pay more attention to customers' needs, including their potential needs.
At the beginning of opening a store, the marketing should be strong, accurate and ruthless. Of course, this is under control. It is necessary to combine the business circle where the store is located, the management ability of the store itself and the expected turnover. If the location is good and all internal aspects are in place, more than 50% of the seats will be occupied when the door is opened, then a soft landing can be carried out without too much marketing efforts.
The health benefits of coffee 1. Drinking coffee is good for your skin.
Coffee accelerates the metabolism of the skin, promotes waste keratin, and lightens the dark circles caused by poor circulation; In addition, it is antioxidant. Drinking coffee regularly can keep skin cells full of vitality, prevent cell oxidation and play a great role in fighting aging.
2. Drinking coffee can prevent cancer.
Polyphenols contained in coffee are strong antioxidants. Drinking coffee every day has a certain effect on cancer prevention.
Women who drink more than three cups of caffeinated coffee a day have a 2 1% lower risk of basal cell cancer than women who drink less than one cup a month. Caffeine can also inhibit tumor growth.
If women can drink 4-6 cups of coffee every day, the incidence of breast cancer will be reduced by 25%-70%, even for women with a family history of breast cancer. This is because coffee can reduce the production of estrogen with carcinogenic effect.
3. Drink coffee after meals to nourish the stomach and help digestion
Drinking coffee after meals is good for the health of the stomach. On the contrary, if you drink coffee on an empty stomach, the gastric juice secreted will damage the gastric mucosa, thus damaging the health of the stomach.
People who love meat had better have a cup of coffee after meals, which has a good effect of relieving boredom and helping digestion. In addition, the content of soluble dietary fiber in coffee is higher than that in orange juice, and caffeine can also stimulate intestinal peristalsis. So drinking coffee can relieve constipation.
4. Drinking coffee protects the liver
In recent years, more and more evidence shows that coffee can reduce the risk of liver cirrhosis and liver cancer. The polyphenols rich in coffee also have protective effects on the liver. It is suggested that hepatitis patients drink some coffee every day, which is very beneficial to the repair of liver cells.
Drinking coffee can help people who drink too much, are overweight, have diabetes or have excessive iron load to reduce the risk of liver disease, but there is no evidence that coffee and tea can reduce the risk of chronic liver disease caused by fatty liver or viral hepatitis.
Drinking coffee can prevent radiation injury.
Radiation damage has become a prominent pollution and harm at present. Especially the radiation of household appliances: for example, people who operate computers for a long time, microwave ovens and televisions at home. Especially the radiation to pregnant women (pregnant women's food) affects the health of the next generation (healthy food). Studies have shown that coffee may help prevent radiation damage.
6. Drinking coffee can relieve exercise pain.
Drinking two cups of coffee after exercise helps to relieve muscle aches. A research report pointed out that drinking coffee can help people relieve muscle pain caused by excessive exercise. Although caffeine can relieve exercise pain, it is often only effective for people who don't drink coffee often.
7. Drinking coffee can relieve the hangover.
Chlorogenic acid in coffee can avoid alcoholism. Drinking coffee after drinking will quickly oxidize acetaldehyde converted by alcohol, decompose it into water and carbon dioxide and excrete it.
8. Drinking coffee can prevent gallstones.
Some studies believe that caffeinated coffee can stimulate gallbladder contraction and reduce cholesterol which is easy to form gallstones in bile. Drinking coffee can reduce people's risk of suffering from the most common and painful gallstone diseases.
9. Drink coffee to prevent depression
People who often drink coffee will feel less happy and irritable after drinking, and their mood will be improved. When you are upset or depressed, a cup of coffee can really calm your mood.