The emergence of public opinion crisis public relations, ten kinds of response programs to skillfully resolve the crisis public relations

Nowadays, with the rapid development of the Internet, the company will inevitably encounter some unfavorable to the company's business process of obvious or hidden public opinion information. Enterprises should always be prepared to face the risk of crisis public relations, with a strong sense of crisis, so that public opinion crisis public relations to do not panic.

Thundertracker Media summarizes the top ten strategies to deal with crisis PR:

1. Internal communication, immediate supervision

Enterprise management should communicate with the grassroots staff in time to get the first information, and according to the management experience to judge whether there are any problems in certain directions, whether it will have an impact, and to find out the root cause of the problematic differences before the crisis, and deal with it in time.

2. Early warning of potential crises, be well prepared

No matter what the enterprise, may encounter crisis public relations. Before they encounter difficulties, they make early warnings and related preparations, and develop a basic framework for response. When they do encounter a crisis, they have a plan to follow so they are not overwhelmed.

3. Verify the situation

When a difficulty arises, we should know everything about the problem the first time and answer questions promptly. Once we answer "not sure," "can't tell," and so on, we leave an irresponsible and otherwise negative impression of the company in the public's mind.

4. Get advice from your PR team

When a company's brand and image are threatened by negative publicity, the company is often reactive. If a company has a good PR team, they can discuss what to do next or adopt the response options they give.

5. Appease the public, don't add fuel to the fire

Negative news can easily lead to public displeasure, questions and condemnation. After difficulties occur, companies can think differently, look at the problem from the public and consumer's point of view, and find the most appropriate way of comforting the public so that they can calm down and avoid more serious difficulties.

6. Take Responsibility and Respond Positively

The problem has arisen and the adverse effects cannot be completely eliminated. It is best for the PR team to apologize in the first instance, reflect on their mistakes from their own perspective, and establish a good and responsible corporate image.

7. Can not ignore the company's social media

Many companies' social media use may not be PR-oriented, but at least keep the social platforms active and appropriate fans. In the event of a crisis, social media can be used to solve the problem in a timely manner and prevent the problem from becoming extremely rigid. The company must make full use of its social platforms.

8. Pay attention to the tone and content of the apology

The attitude of the PR release must be sincere and serious. The specific content is expressed in three aspects: ① feel very sorry for what happened, ② try to make things better, ③ what can be done in the future to prevent the same problem from recurring. Only in this way can the public feel the sincerity of the company.

9. Timely action

The effect of just issuing a PR apology without actually taking action can be even more extreme. After addressing targeted issues, companies can follow up and post relevant information on social platforms to show the public that they are trying to take action and take responsibility for their mistakes.

10. Let others speak for themselves

If you don't have a problem of your own when a crisis occurs, don't be quick to jump into the public eye to refute yourself. Too much impatience to deal with it can exacerbate the loss of public goodwill. You can pretend to be deaf and dumb and ask a third-party authority to speak for you. Once you have evidence of the facts and events, seek out the relevant media to expose the real situation and make a name for yourself.

No matter which brand, which type of enterprise, must pay attention to the PR handling of crisis events, which is the key to the long-term development of enterprises, but also the foundation of the enterprise to establish a good image and reputation

Encountering crisis PR, if you can't take effective and reasonable solutions, it is likely that the crisis PR will become a PR crisis, resulting in a greater adverse impact. If the crisis is difficult to avoid, how to skillfully resolve the crisis is particularly important.