Since KFC entered China in 1987, KFC's development in China has realized a three-stage jump: from 1987 to 1996, the first nine years at an average annual rate of 11 to develop a chain of 100 directly-managed stores; in the four years from 1996 to 2000, an average annual development of 75; since 2001, at an average annual development of 150 to accelerate the expansion of the country, and in some small and medium-sized cities to carry out franchising operations. Since 2001, the company has accelerated its expansion in China at an average annual growth rate of 150 stores, while launching franchise business in some small and medium cities. By June 2004, the total number of chain stores had grown to 1,100, of which Shanghai and Beijing had reached the scale of 100 stores each. 2003 KFC China realized a turnover of 8.4 billion yuan. In 2003, KFC achieved a turnover of 8.4 billion yuan. For many years in a row, KFC has been ranked as one of the top 100 restaurants in China with the largest number of restaurants and the highest turnover.

KFC's development experience in China

(1) Implementation of localization strategy 1, talent localization efforts to cultivate, promote and use of local talent, and give full play to its familiar policy environment and market characteristics of the advantages.2, product localization.3, supplier localization.4, health concept localization.5, corporate image localization.

(2) Implementation of standardized system 1, standardization of food quality. 2, standardization of service quality. 3, standardization of dining environment. 4, standardization of unannounced visits.

(C) the development of chain management KFC as an international brand, in the Chinese market, "not from scratch" franchise, is now, but even more so in the future, the best way to develop KFC in China. However, KFC at this stage on the development of chain in China both positive and cautious, in the existing 1100 chain stores, the vast majority of directly-managed stores, only a few dozens of franchises, and currently only in small and medium-sized cities on a trial basis.

(D) building corporate culture 1, restaurant manager first. 2, group effort, teamwork. 3, to encourage advanced, recognize outstanding.

(V) strengthen staff training 1, seeking to adapt to the needs of the enterprise's development of employees. 2, education and training. 3, employee performance evaluation.

(F) to establish a chain of security system 1, complete development strategy. 2, scientific development system. 3, scientific development tools.

The inspiration of KFC's experience

KFC as a multinational chain company in China, its advanced management, marketing concepts, standard system, manpower training, chain development and its guarantee system, etc., for the modernization and development of China's food and beverage industry provides a lot of experience that can be borrowed, but also for the food and beverage industry industry management work.

(1) The importance of promoting the development of the catering industry should be highly emphasized.

(ii) Promoting modernization is the main direction for the development of the catering industry.

(iii) Catering food safety and hygiene should be further strengthened.

(iv) The development of chain operation needs the support of supporting systems.