We may often visit these restaurants, but many of us don't know that 90% of McDonald's operating income comes from real estate.
"We are not in the hamburger business, but in the real estate business." Ray kroc, founder of McDonald's, said.
The original McDonald's was just an ordinary restaurant, similar to the one selling snacks on your street. However, the decoration and environment of this shop are better than those of the surrounding shops. Bread with vegetables, French fries and ketchup is especially popular with children.
Because business is booming, the boss wants to open more similar stores. But with more and more stores, the cost is getting higher and higher. What should I do?
After investigation, they found that the big bosses here and there had money in their pockets but didn't know what to do, so they came up with a way to kill two birds with one stone: they authorized their McDonald's brand to rich bosses who wanted to open a shop to help them decorate, operate and manage it, but only if the boss had to pay the initial fee, brand fee, rent, management fee and profit share.
Because McDonald's has a complete management system, it just makes up for the defect that rich bosses don't understand management; Rich bosses also make up for the lack of funds for McDonald's emergency expansion because of their money. The best of the two worlds complement each other. McDonald's is running around so fast that the bosses who contribute don't have to work hard to make money!
In the mid-1980s, among the nearly 10,000 restaurants in McDonald's, 60% of the real estate rights belonged to McDonald's headquarters, and the other 40% was leased by the headquarters to local real estate owners. As a result, real estate income has become the main income of McDonald's. 1/3 of McDonald's income comes from direct stores, and the rest comes from franchise stores, among which real estate income accounts for 90% of this income.
The bow in the cup becomes a snake and scorpion, and the sleeping stone becomes a crouching tiger. What we usually see is not necessarily the truth. The truth of the matter is sometimes really surprising and surprising!