Over the years, Zhenhua Group has taken the revitalization of national commerce as its own responsibility, aimed at making Zhenhua brand bigger and stronger, seized the opportunity, accelerated development, strengthened internal quality, created external image, and continuously improved its comprehensive competitiveness. Zhenhua department store chain and supermarket chain have expanded from downtown Yantai to more than ten areas around Yantai, such as Fushan, Mu Ping, Longkou, Penglai, Qixia, Haiyang, Rushan, Zhaoyuan, Weihai, Rongcheng, Weifang, Dongying, Jinan, Laiwu, Linyi, Liaocheng and Zibo. Zhenhua Group now has 28 department store chains, 38 supermarket chains,/KLOC-0 three-star hotels and 3 real estate companies, and has become a multi-functional and multi-format large enterprise group integrating shopping, catering, entertainment, business and residence, service and real estate development, with total assets of 9.34 billion yuan, ranking among the top 30 circulation industries in Shandong Province and the top 0 retail industry in China 1 00. In 2009, the sales revenue was114.94 million yuan, and the profits and taxes were 545 million yuan, up by 53.54% and 38.80% respectively.
Zhenhua Group has successively won the honorary titles of "Top 50 Taxpayers in Yantai City", "Advanced Collective of Shandong Province's Labor Award for Enriching the People and Strengthening the Province", "Shandong Province's Famous Service Brand", "Shandong Province's Credit Enterprise", "National Commercial Credit Enterprise" and "National Contract-abiding and Credit-abiding Enterprise". Guided by Scientific Outlook on Development, we will adhere to the synchronization of development and upgrading, speed and quality, strengthen the region, lay out the whole province and move towards the whole country, and build a modern enterprise group with chain operation, professional management and diversified development. Zhenhua Group opened stores in Jinan, Weifang and Zibo, and completed the layout of the whole province within 1-2 years. Outside the province, in the next few years, Zhenhua will target Beijing, Shanghai, Tianjin and Chongqing to build a national chain operation network, which is the overall development strategy of Zhenhua's tertiary distribution market.
"Department Store and Supermarket" are the two wings of Qi Fei, and "Retail+Real Estate" is driven by two wheels, with complementary formats, resource sharing, interdependence and coordinated development. This strategy will ensure that Zhenhua Group will continue to maintain rapid growth in the next few years.