According to statistics, in the United States, the success rate of new products is only about 5%; In China, the figure is even lower. So, sometimes, when you choose a new product, you actually miss 95% of the chance.

even a seemingly successful product or entrepreneurial project has a great potential to sell well in terms of your feelings and the acceptance of customers around you. Or a new entrepreneurial project that other pioneers have done successfully does not necessarily mean that you can copy it, or it can be said that others' good work does not necessarily mean that you can do it well. Of course, others' failure does not mean that you will also face failure.

Because there are many reasons for failure.

let's assume that the new product is a good product, and it really sells well. However,

Do manufacturers (or franchisees) have a good boss? Is there enough production capacity? Do you have the funds to do the market? Is there a perfect quality assurance? Is there a feasible sales plan? Can the promise of the enterprise be fulfilled?

There is no problem above, and the product is already popular in some places:

Is the product suitable for your local sales? Is it popular in other places because the product (or food) is good? What is the reason? Good location? Salespeople have a glib tongue? Are (food) producers good at kung fu? Is his popularity a temporary opening or a long-term best seller? If everything has an answer, can you copy this situation? .................................................................................................................................................................................. What's more, although different bosses have different operations.

you should pay special attention to joining.

the above is just one statement.

so, we need to choose, but also need to investigate. We need to think more calmly about new products and new entrepreneurial projects.

After all, every penny we earn comes from hard work, and the only way for us to get rich is to work hard.

so, what methods do we use to select and identify the feasibility of new products and new entrepreneurial projects?

There are eight methods:

Method 1: Check the garbage law

Case: Mr. He from Beijing took a fancy to a grilled fish project at a franchise exhibition. He spent three days in the back door of the model shop in order to verify whether there was a market demand for the dish. His daily job is to check the rubbish thrown away by the model shop. According to the statistics of discarded fish heads, bones and other garbage, which fish has a high ordering rate and which fish is popular.

Result: Mr. He's restaurant has always been full of customers. In less than a year, it not only recovered the previous investment of 511,111 yuan, but also earned a net profit of nearly 411,111 yuan.

tip: this method requires investors to have rich relevant experience. Mr. How must be familiar with the characteristics of fish from all over the world, otherwise he can't tell the difference between fish heads or fishbones when he sees them. Www.cyone.com.cn Venture First Step Network

Applicable fields: catering projects, production and processing projects.

method 2: trial sale method

case: Mr. Li from Anshan wants to invest in a children's toy. In order to verify the market demand of products, he bought 211 products from manufacturers and conducted trial sales at different prices in different locations such as parks, playgrounds and schools.

Results: After the trial sale, Mr. Li found that this kind of toy was very popular with children aged 6-12 in Anshan, and parks and amusement parks were the best places for trial sale. Now Mr. Li can sell nearly 1,511 sets of toys/month, and his monthly profit exceeds 41,111 yuan.

tip: during the trial sale, investors should do what they can, and the amount of capital investment should not be too large. The average investor's investment during the trial sale is about one-third of the later investment, that is, when total investment of the project is about 61,111 yuan, the investment during the trial sale should not exceed 21,111 yuan.

scope of application: distribution of electronic products, household products and toys.

Method 3: Model market simulation method

Case: Ms. Ma from Changsha took a fancy to a jewelry project in early 2119. She bought a small batch of goods from the company, and then went to Suzhou, a model market, to conduct a simulation experiment. Specifically, Ms. Ma first chooses a jewelry store with similar specifications near a model store, and then negotiates with the owner to let the other party sell the products on a commission basis. In order to ensure the success of the experiment, Ms. Ma signed an agreement with the merchant to subsidize the store for a certain fee during the consignment process.

Results: After a month's simulation experiment, Ms. Ma found that none of the products sold by the store were sold. She thinks there is no market for this product. At the beginning of May 2119, the project was declared bankrupt.

tip: this method has certain effect on market verification of new and exotic products, but there are two defects: first, it consumes a lot of energy, and it is necessary to find partners and inspect the model market; Second, the initial investment is large. It is suggested that investors with certain economic strength choose this method. At the same time, in order to ensure the success of the experiment, investors must sign relevant written agreements with their partners.

scope of application: joining projects of accessories, clothing, health care, food and novel electronic products.

Method 4: Investigate the upstream and downstream method of products

Case: Miss Liu from Shenzhen is very interested in a building materials project. In addition to market research, she also went to the upstream enterprise of the manufacturer-a raw material manufacturer A for investigation. And through the logistics company that cooperates with enterprise A, we know that the manufacturer buys a lot of raw materials from enterprise A every month. To a certain extent, this shows that the building materials are not unsalable, and Miss Liu judges that there is market demand for the project.

Results: Now Miss Liu is the general agent of the building materials project in Shenzhen, with an annual profit of more than one million yuan.

tip: this method is similar to the garbage inspection method, and it is suitable for people with rich working background. At the same time, this method is best used with other methods, and the effect will be more ideal.

scope of application: all kinds of franchise and investment projects (except fashion and catering projects).

method 5: policy and regulation research method

case: Mr. Wang of Jinan saw an environmental protection building materials project from an advertisement. He was very satisfied with the results of the field trip. Because this project was so perfect, Mr. Wang was a little uneasy and asked the relevant departments for relevant policy advice.

results: Mr. Wang was greatly disappointed. Originally, the support for this project was different in different places, and some places also restricted the development of this project. Although Jinan area is not restricted, it is not encouraged. Finally, Mr. Wang gave up the project.

tip: this method has one shortcoming, many projects are emerging, and relevant management departments can't issue relevant policies and regulations in time. Investors are advised to suspend investment when the policy is unclear.

application fields: various environmental protection projects, agriculture, forestry, animal husbandry and fishery projects supported by national policies, and special breeding projects.

Method 6: "Latent" Method

Case: Miss Li from Zhumadian, Henan wants to invest in a water purification station, but she doesn't know what the market demand is. So she chose the "latent" method and took the initiative to apply for a salesman in Henan Province. And on the first day of entering the company, I took the initiative to apply for market development. Although her performance in the "internship" is not the best, she is the most diligent one.

Results: After nearly five months of "latent", Miss Li finally found out the bottleneck of the project-only suitable for economically developed areas or provincial capital cities. So, she changed her investment location from Zhumadian to Zhengzhou. Now she can make a net profit of 31 thousand yuan a month.

tip: investors should be proactive during the "latent" period, and take the initiative to learn and consult everything. Only in this way can the advantages and disadvantages of the project and various potential problems in the market be clarified in the shortest time. At the same time, investors can learn the "secrets" of some companies during the "latent" period, which can effectively avoid investment traps. In addition, this method takes a long time and is not suitable for the investigation of short, flat and fast projects.

scope of application: various investment promotion and joining projects (except fashion and catering projects).

method 7: bluff method

case: Mr. Chen from Wuhan learned that a series of automobile maintenance products have good performance. The manufacturer claims that the product has a broad market prospect, but Mr. Chen feels that it is not reliable to just listen to the manufacturer's introduction. He had a brainwave. Before May Day, he suddenly called the manufacturer and told the other party that he wanted to buy a lot of goods, and he would cooperate if he could. Mr. Chen's purpose is to see if the product really sells well. If the other party can supply in large quantities, it means that the product is not selling well because the manufacturer has a large inventory.

Results: Mr. Chen is now the agent of the manufacturer in Hubei. The reason is very simple. The other party can't provide Mr. Chen with a large amount of cash in time.

tip: to apply this method, you need to pay attention to the following matters: first, the investor must investigate the production enterprise, otherwise the method is invalid; Second, we must use this method in the peak season of product sales; Third, before getting an accurate conclusion, you must not sign any written contract with the manufacturer, otherwise you will be passive.

scope of application: all kinds of investment promotion agency projects.

method 8: casing+questionnaire survey

case: Mr. Liang of Baoding wants to distribute furniture supplies of a company in Guangdong province. He went to a large supermarket in Shijiazhuang to make a casing investigation. Later, he found that the effect was not obvious. He also asked college students to design a simple questionnaire. He pretended to be an investigator sent by the company to investigate. It mainly investigates consumers' views on product function, price, packaging and similar products.

results: after investigation, Mr. Liang thinks that there is no market for this product. In fact, Mr. Liang's decision is correct. The company closed down in the fourth month after Mr. Liang gave up his investment.

tip: this method is difficult to operate, because the design of market questionnaire survey is very complicated and needs to be designed by professionals. At the same time, investors' squatting and investigation will affect customers' buying behavior, which is likely to cause dissatisfaction with retail terminals such as shopping malls and supermarkets. Doing "secret" work well is the key to the success of this method.

scope of application: household products, new and exotic electronic investment projects.