You can't take the high-end route. There are too many Chinese dishes, and the taste is not what most foreigners like. We have always been proud of our long tradition of Chinese food, but when we went abroad, we found that Chinese food was not popular. Compared with Japanese and Indian food, it is rarely recognized by foreigners. Because it is difficult to find traces of Chinese food, what is the status of Chinese food in the world? What is the reason for this result?

Although there are no high-end routes abroad, there are successful cases of taking high-end routes abroad in China. Dadong Hotel, formerly known as Beijing Roast Duck Restaurant, was established in 1985. In 2002, the company was rebuilt. Dong Hua bought a roast duck restaurant for 7 million yuan and opened the first "roast duck restaurant". He is also the only chef and hotel manager with an MBA degree in China hotel industry. At present, Dadong Restaurant has 14 stores in Beijing, Shanghai and other places, which has become a great "charm" for tourists and foreign tourists. 20 17 Da Dong won a Michelin star in Shanghai. Dadong is undoubtedly one of the representatives of high-end catering.

As a Chinese restaurant featuring ducks, Da Dong's biggest impression on consumers should be the brand's "cultural packaging". Dadong District, with the concept of "China New Cuisine", specializes in Chinese cuisine, and its brand positioning belongs to five-star and five-star diamond-level foreign-related restaurants. Dadong labels food with poems and traditional stories, and sells large cultural brands and large books and stationery. Every restaurant that creates a high-end image of Da Dong insists on the high-end route and creates different theme images, but it creates a dining environment around the traditional culture of China, including the cultural theme of the Royal Library, the cultural theme of Wei, Jin, Southern and Northern Dynasties and the cultural theme of old Beijing architecture as much as possible.

For high-end consumer groups, the price of signature roast duck is 298 yuan, and the average starting price is 400 yuan per person. Dadong prefers high-end consumer groups to attract politicians, foreign guests and tourists from all over the world. Receive Mrs. Obama and Japanese Prime Minister Shinzo Abe. The theme of China's artistic cooking is China's China Cooking Collection, which is divided into four themes: Haruka, Chamonix, Autumn Rhyme and Winter Fun, including more than 200 dishes. Very delicate and artistic. In five years, 200 1, Dadong developed a new type of roast duck that was crisp but not greasy. The fat content is much lower than that of traditional roast duck. This achievement is regarded as the "industrial revolution" in the history of roast duck development.