Abstract: Guide signs help people to get there from here and know the spatial information design of the loop by conveying information such as "direction, location and safety". The essence of the guide system is to solve the problem of people finding their way, and the main content conveyed is spatial information. What's the difference between a sign system and a guide system? What are the design schemes of signage and guidance system? Let's take a look. I. What's the difference between a sign system and a guide system?
Are the sign system and the guide system the same concept? What's the difference between them? In related theories, there is no clear difference between these two concepts, and even many people in the sign making industry think that the guide system and the sign system are the same concept, and there is no clear difference between them. However, judging from the current development of the logo industry, the boundary between these two concepts is becoming more and more obvious.
let's first analyze the functions of various signs, taking tourist attractions as an example. In tourist attractions, the guide sign is the main product in the guide system, and the function of the guide indicator system is mainly realized by the guide sign. This is very clear. Another example is the flower sign, which is a simple sign. It is a prompt sign and does not have the function of guiding instructions. Similarly, all kinds of facilities name signs, landscape introduction signs, etc. do not have the function of guiding instructions. It can be seen from this that it is unreasonable to classify flowers and plants into the guide system, but the guide card is definitely a small category of signage.
based on the current theory of logo system and the development status of the logo industry, we think that the logo system is a big concept, which includes all logo products in the environment, and the logo system also plays the roles of guiding, prompting management, environment optimization and so on. Almost all identification signs in the environment can be incorporated into the identification system. The guide system belongs to a category of identification system, which mainly refers to the guide indication as the main function. The guide system is mainly based on time signs and indication signs.
Second, the design scheme of logo guide system
(I) Principles of logo design
Logo design is not only to meet the needs of visitors, but also to show its own characteristics. Besides the general principles of systematization, overall situation and humanization, logo design should also follow:
1. The materials used for logo should be as environmentally friendly or degradable as possible, and green environmental protection is still a hot topic.
2. The integration of the logo with the surrounding environment will greatly reduce the visual beauty of landscape facilities if they are out of touch with the environment or appear abrupt in the environment.
the contents of the logo should be both educational and informative, such as museums, ecological exhibition halls and botanical gardens, and the knowledge and educational significance must be reflected in the signboard. The language conveyed by the logo can consider the simultaneous use of words and graphics. For example, the logo systems of various sports in previous Olympic Games are all expressed by graphics, and the graphics are vivid and clear. Its readability, easy recognition and easy memory are affirmed by most people and can be understood by people with language backgrounds. The logo text should be rigorous. In the setting of the text, we should first think that the park may be open to many people, and accurate language and translation can ensure the accuracy of the message. Therefore, we should maintain a rigorous attitude towards the explanation of the text. Words should be unified in font, font size and color.
(II) Contents of logo design
1. Guidance logo
It is set up to provide correct orientation guidance for first-time visitors. It should include the functional building indicator diagram, travel route indicator, etc. It not only requires easy reading and recognition, clear information, but also integrates with the environment of the park and visually coordinates as a whole. Guide signs generally include general plan and indication signs. The general plan is the general plan indication placed at the entrance of the park, which shows the functional buildings, traffic and visit routes in the park. Its function is to let visitors have a quick understanding of the distribution of each functional area or the content characteristics of each area. And the signs located at the intersections or bends of roads in the park, which are used to guide people's flow, are indicative signs, which are a very important part of guiding signs. Its shape is relatively free, and it can be hung, upright or nailed to the wall.
2. Indicating signs of public places
The public places indicating system is mainly to meet the needs of visitors for the location and direction of service facilities, such as parking lots, toilets, communications, catering services, disabled access and so on. The indication and identification system of public places indicates the direction for newcomers through beautiful and clear signs, which not only provides convenience for visitors, but also beautifies the environment of the park invisibly.
The logo design of public places often adopts graphic expression, pure text expression or pictographic expression, but its only purpose is to make visitors from different language and cultural backgrounds feel at home and find the right direction according to their own needs. Generally speaking, the logo design of public places should follow the common practice, and match and coordinate the modeling, materials and colors according to the architectural environment of the park.
3. Prohibited signs
Signs with warning meanings used in specific places in order to ensure people's property in industrial parks are called prohibited signs. Such as no touching signs on electrical devices, no stacking signs on blind roads, no left signs on roads, etc.
because it is related to people's property, it is necessary to highlight the visual identifiability in the design so that people can find it in time under certain circumstances. This kind of logo is generally standardized in color and shape to avoid confusion.
a very important part of all industrial park signs is the text explanation, which includes the main explanation title, the subtitle and the text. The main title is used to explain the theme; The subtitle is to contact the main points of explanation; The text is to contact the secondary explanation point. At the same time, the caption is an effective tool to attract tourists' attention, because the attention point of tourists when watching the caption is the caption, and visitors will decide whether to continue reading its content within half a second, so the caption should first attract visitors' attention from the caption. Choose colors related to the theme (such as red for fire or danger, brown for country, etc.); Do not use white as the background color; Italic should not be used too much, and the theme of the explanation should be in bold; Explain the main title and text, starting from the middle or left.