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Jiang Mumu: Why do people in China like to order takeout so much? Is it smog or ...
An intern editor/small bag who just spent 1 hour choosing dishes and cooking.
Speaking of it, ordering takeout is one of the traditions of the Chinese nation!
In the Tang Dynasty, Li Zhao wrote in Supplement to Tang Shi: "When Princess Dezong called Wu Cuo Jing Zhaoyin, she ordered him to take the lead. Qi Xin worked together to drive away the guests, and the banquet was finished by the government. "
The guest asked him why he was so fast. "The official said to him,' There are courtesy seats in the two cities every day, which can be taken from the pot, so it is ok to set up a business of three or five hundred people.' "
Translated into Mandarin, that is to say,
How to entertain hundreds of people at a banquet?
Go to the restaurant with pots and pans and bring back the food.
In Song Dynasty, with the development of commodity economy, the citizen class appeared.
Father Meng described in "Tokyo Dream Record Xingjie Ma Store": "Street brokers' homes often only buy food and drinks in street shops, not vegetables."
The take-away line is much bigger.
We helped you circle the "takeaway brother" in The Riverside Scene at Qingming Festival.
This little brother came out with a bowl.
Perhaps, at that time, the catering was not only limited to packaged takeout, but also provided door-to-door service?
This is the only difference between him and the modern takeaway brother.
An electric donkey!
However, take-out in a truly modern sense still originated in western countries.
"Drive-through" is one of them, which means driving through to order food and then driving out of the shopping lane.
The earliest drive-through restaurant was born in 192 1 and opened in Dallas, Texas, USA.
This is also the first drive-in restaurant in American history, called Pig Station.
Their slogan used to be: convenient and fast roadside service, American car lunch.
Mcdonald's drive-in restaurant
China's takeout started a little late.
For a long time after 1949, China was a planned economy, and rations were delivered to households accurately.
You don't have enough food, and you have spare money to order takeout?
It was not until A.D. 1980 that the people of China solved the problem of food and clothing and gradually enriched their material and cultural life.
At this time, foreign fast food came.
1987165438+1October 12, the first KFC in China officially opened at the front door.
19901October 8th, 10, the first McDonald's in Chinese mainland opened in Shenzhen.
Since then, the take-away phone with the prefix "400" has greatly enriched the various gathering methods of urban men and women.
The scene is a bit awkward.
Compared with the slow pace of life in rural areas, the pace of life in cities is much faster.
The basic feature of food is convenience and quickness, the urban survival mechanism determines the rhythm of citizens' diet, and the daily food system has a strong sense of time.
Take-out is convenient and fast, which meets the needs of urban people.
What this fast-paced product needs most is takeaway.
Office workers and college students.
According to the survey data of China Internet Big Data Analysis Company "Analysys", the white-collar business market and the student campus market together account for more than 90% of the market share in the Internet catering take-out industry.
Why do these two groups order so many takeaways?
The reason for office workers is that time is tight and money is not bad.
According to the data of Peking University's joint recruitment website, the average daily working time of office workers in China is 8.66 hours. According to the per capita wage survey in sohu finance, the average wage of office workers in China is 7,000 in Beijing and 6,500 in Shanghai.
Let's do a simple calculation. A single young man working in Beijing, with a normal monthly salary of 7k, works 8 hours a day, so his hourly salary is around 40 yuan.
If he cooks, buys food, washes vegetables, cooks and brushes for one and a half hours, the time cost of cooking is 60 yuan (not counting the money for buying food! )
By contrast,
No need to buy food.
No need to wash the dishes.
Door-to-door delivery service
Takeaway, consumption in 30 yuan, quite cost-effective? !
As for students, they don't have the conditions to cook, and the problem of eating usually depends on the canteen.
But,
The canteen is so close, why do you want to order takeout?
A survey of more than 2,000 college students in Shanghai shows that the top three reasons for college students to order takeout are:
The restaurant is crowded.
Want to save time
I don't want to move
Moreover, compared with the canteens with limited opening hours, some take-out food that is open all day also provides sufficient supplies for students who stay up late to review or play cards and games.
On the news, Peking University stands and eats the canteen.
(In fact, this is just the tradition of Yannan canteen, and eating standing up is for "fast")
With the rapid development of the take-away industry in the past two years, the transaction scale of Internet take-away is also growing.
Smart businessmen should naturally guide everyone to develop in a direction that is beneficial to them.
Between 20 14 and 20 16, when take-out is growing rapidly,
What did the takeaway platform do?
Burning Money War: A bill around 20 yuan can be discounted to four or five yuan.
Develop a mobile app for ordering food, and there are exclusive discounts for ordering food from the app.
Share a red envelope.
So, you can find:
Usually busy at work, order takeout;
Sleep late on weekends and order takeout;
There are many discounts in this house, so order takeout;
Friends send red envelopes and order takeout!
Especially when the weather is bad, I don't want to go out. What should I do if I am hungry?
Order takeout!
Having said that, what satisfies the city's fast-paced life and more detailed social division of labor actually boils down to one word:
Lazy!
Lazy cancer is a terminal disease, and there is no rule of law if you get it!
This is a new year. Please don't expect yourself not to be lazy when you make a wish. They are all national flags.
Writing here, the guest officer is lying in bed reading an article.
Is it time for your takeaway?
References:
1. The phenomenon of college students ordering take-away food online and its influencing factors "Contemporary Youth Research"
2. History of Chinese Food Culture, Zhao Rongguang Shanghai People's Publishing House.
3.20 16 Analysis on the transaction scale and share of China Internet catering take-out market in the third quarter.
Thanks to Jiang Mumu for the brain hole question. For more brain holes, please ask questions backstage in the editorial department. Remember to label them # brain hole #.
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