It's chef Fei's chili fried meat, a chili fried meat, which sold at the price of 51 yuan, with an annual sales volume of more than 1 million copies! Today, it has been ranked as the first must-eat food in Changsha for two consecutive years, and has opened 36 direct stores! Recently, during a business trip in Changsha, Professional Catering Network interviewed Fei Lianghui, the founder of Chef Fei's Chili Fried Meat. Let's take a look at its brand management cheats.

Fei Lianghui began to think about what he was best at. What best represents Hunan cuisine? What is the most popular dish in the store? The answer is obvious-Chili fried meat. From being a chef to opening a restaurant, the order rate of fried Chili meat has always been among the best, sometimes hundreds of dishes are developed a year, but fried Chili meat has always existed.

moreover, fried meat with Chili peppers is the representative of Hunan cuisine, and it is a well-known dish in Hunan. It can be eaten at every meal and every family, with a wide audience: when customers go to the store for dinner, they will say fried meat with Chili peppers! When people have dinner, they will also order Chili fried meat and drink wine! Fei Lianghui took "awakening Hunan's signature dishes" as his initial intention and decided to make fried pork with Chili as the restaurant's signature dish.

Chef Fei used to be called Tongxin Restaurant. Judging from today's explosive thinking, the previous name is hard to impress people, so even though Tongxin Restaurant has opened more than 11 direct stores, it still changed its name collectively overnight. Chef Fei's Chili fried meat is a brand name+category way. At first glance, it's what customers know to sell Chili fried meat, and it's easy to be attracted into the store.