We have always wondered whether the 67 billion yuan spent by Ma Yun took hungry么is not a kind of "counterattack" by Ma Yun when Wang Xing abandoned Ma Yun? It can be said that in 2011, the thousand group war, Ma Yun led the investment of 50 million dollars, can be said to be the snow in the charcoal, however, Wang Xing ultimately chose Tencent, away from Ma Yun and go.
We all say regret, but for Alibaba, the loss of the U.S. group, may have to pay the price of 67 billion dollars to buy the hungry. So, hungry can exceed the United States group?
According to the survey, in the third quarter of the year 2019, the Internet catering takeaway market vendor transaction share, Meituan accounted for 53%, while the hungry one accounted for 43%, which is about 10% more. In terms of this advantage, the hungry one does have some "crisis".
Moreover, after the listing of Meituan, its market capitalization reached 500+ billion Hong Kong dollars, this advantage is not as strong as the hungry one bought by Alibaba.
However, I do still have some disdain for Meituan:
Of course, backed by Alibaba and Tencent, how is the fight between the two not a fight between Tencent and Alibaba?
It goes without saying that the online share of the United States Mission and the word of mouth is 70 million:10 million United States Mission takeaway and hungry is 7:3 two are crushed, the end of last year, the word of mouth people contact me, I said you word of mouth manager our store are off the shelf for a year also do not care, now looking for me is not Alibaba and to burn money ah, I said no need to promote the word of mouth no one to use, he said that the word of mouth in 2019 has reached 1 10 million daily activity, I said you know how much the United States Mission, he said 70 million ah, I said this must not be, the mouth of the word of mouth of their own people have no confidence, said we are working hard to promote ......
Personally, I think the United States Mission will ultimately win, why is there such a judgment? In fact, it is very simple, because the U.S. group can act freely, and hungry for a big strategy can only serve Ali, the difference between the two basically determines the hungry for a nine out of ten have to lose.
1, hungry one is just a screw of Ali
Ali's acquisition of enterprises will ultimately serve Ali's overall strategic layout, so hungry one is very difficult to have an independent development of space road, the future of its own development will be subject to the limitations of the whole of Ali. Maybe some people think, Ali has a large number of APP can give hungry one guide, can realize the throughput of various channels. For this idea, I think the idea is good, but the actual operation in fact does not have any use. Look at the year when the mouth of the word of mouth network to know, give more entrances to give more support is also useless.
When the core goal of the enterprise positioning error, it is impossible to have a clear space for development, for the hungry one is the same, as long as its positioning is to serve the overall layout of Ali, there must not be greater room for development, the upper limit has been Ali to seal.
Finally, think of the companies that were acquired by Ali, once named in the field can be among the top, now there are still a few left? Youku, every day to listen to, Wan network, pea pods, word of mouth and so on have disappeared in the big family of Ali.
2, Hungry Mou continued to burn money to stabilize the market
Recently, Yiwang released the 2019Q3 market share in the field of takeaway, in which Baidu takeaway + Hungry Mou's overall share of 43.9%, while the proportion of Meituan is as high as 53%. For this data, can be hungry in the past six months almost no competition for long, almost always this classification.
And it is this market share, or on the basis of Ali's support for the realization of the burning money, at present, Ali's subsidies to the hungry one is about 700-800 million yuan per month. This continuous large-scale burning money do not know can last until when, perhaps you can say Ali rich can continue to burn money.
But Meituan is not a small company, after the listing of the source of funds is also very stable, there is enough money to fight against Ali.
3, Meituan takeaway has been profitable
In the hungry one is still massively burning money to subsidize at the same time, Meituan finally achieved profitability, and the takeaway this also achieved profitability, and from the financial report, Meituan can continue to achieve profitability in the future, at least to ensure that the future of a quarter of profitability.
And can achieve profitability, which shows that the Mission in all aspects of the cost has been effectively reduced, such as distribution costs, subsidies to reduce, etc., but also means that the Mission's higher profit per unit of passenger, but also to obtain the user's approval.
Therefore, overall the advantages of Meituan Takeout are now significantly stronger than Hungry Mou.
Lscssh Science and Technology official view:
Comprehensively speaking, I think the United States can achieve the ultimate advantage, and from my overall market competition point of view, I do not hope that the hungry can win! The reason is very simple, because if the hungry took the takeaway market, that means Ali control another field, means Ali from monopoly another step forward.
It's Ali's monopoly that's the more frightening thing!
Meituan and hungry, everyone is a takeaway platform, with Ali and Jingdong, although now hungry far behind and Meituan, but I think the key to the draw and service, and the service provided by who is good. First of all, as long as the hungry one to reduce the draw down and commitment to business three years unchanged, I believe that the catering boss will be willing to sign with the hungry one, I also opened a catering in Hangzhou, and a small reputation, when I did not sign both, a reason is that the draw is too high, because open catering know that the gross profit is generally 55% -65%, the door is open, water, electricity, rent, employee wages, every day is fixed, if the draw down 23 points, for me completely for the people, the second reason is that the restaurant business is also good, dine-in is also too late. If the Mission continues to increase the draw every year, the final result is to eat more and more poor, do this line know that the general takeaway materials and dine-in a lot of different, so high draw for restaurant owners, to make money only to reduce the amount or into the frozen goods. Then the consumer's physical examination will get worse and worse. Catering pain point is here, see how hungry and how to balance the United States group, a mention of the last draw will lose.
The U.S. group win is now ironclad, and the hungry one has no capital to fight with the U.S. group. Takeaway this industry, the scale effect itself is more obvious, the more takeaways, the better the service provided, the better the service provided, the more users.
Now the scale of Meituan has far exceeded the hungry, I believe that many people point takeout have been able to feel this trend is becoming more and more obvious. Takeaway workers and merchants can also feel the huge difference between the amount of orders from Meituan and Hungry Mou.
Meituan's current market share is 62%, while HungryMou's is 27%, more than double that of the latter.
In terms of the number of daily merchants, in 2019, the average number of daily merchants in Meituan is 1.5 million, and the number of daily merchants in Hungry Mansion is 500,000, with the former being three times as many as the latter.
The gap is even bigger in terms of user daily activity, as of December 31, 2019, the number of daily active users of Meituan is 69.85 million, and hungry is 10.97 million. The former is almost 7 times more than the latter.
In terms of takeaway operating income, Meituan's revenue in the 2Q 2019 was 12.8 billion, and Hungry Mou's was 6.1 billion, with the former being both of the latter.
From the data, we can see that Meituan basically crushed Hungry Mou. The Internet has a 721 law, that is, the first will monopolize 70% of the revenue, the remaining 2-3, will only occupy 20%, the other 10%. At present, Meituan is close to 70% market share.
The above data is just outside the field, we know that the development of Meituan's business has long been more than just takeout, but also online tourism, movie theater business, fresh food e-commerce, public reviews and so on. In fact, the overall volume, hungry with the United States is not level at all.
In fact, the earliest Ali invested in the U.S. group rather than hungry, Ali for Wang Xing's ideas completely misjudged. Wang Xing's ambition is greater, hope that the United States can develop independently, Ali do not interfere.
But Ali's idea is to ask the United States directly into the Ali system, and finally from the payment entrance to this fuse, to the United States to buy VW Dianping, accept Tencent's investment. Ali completely angry, backed out of the shares of the United States group, re-funded the acquisition of hungry, hungry founding team launched, Ali began in the takeaway industry with the United States group of confrontation.
But hungry in the hands of Ali, and did not achieve the desired success, Wang Xing's god operation wave after wave, the market share is getting bigger and bigger. After the listing, the market value is soaring to 600 billion, has been criticized for losses, but also in the last quarter of 2019 turned a loss into a profit, and went to a new height in the takeaway industry.
From the law, once the market share of Meituan exceeds 70%, then the situation is almost irreversible, Meituan will become the first chair of the takeaway industry without doubt.
From the internal cause, Wang Xing's aggressiveness is far more than Ali. For Wang Xing, takeout is all about himself, and for Ali, hungry is just a tool to deliver nutrients to himself, and this mentality also determines the victory of Meituan.
#Yunnan Explosion# The epidemic has affected many industries, but it's certainly an opportunity for many online platforms! In the case of the two platforms, Meituan and HungryMall, the latter has a chance to overtake Meituan in the long run! The reasons are as follows:
# Dining #
1, the existing market share is not constant, a special period of many companies on the platform of the good and bad is often inversely proportional to its market share. With the acceleration of industry reshuffling, the competition between the two will become increasingly white-hot, especially with the attention and intervention of the functional departments, exclusive monopolistic competition once regulated, will inevitably cause the latter (hungry) market share!
2, from the situation in Kunming, we see that the entry of the box horse fresh life on the hungry and super super joint has a great promotion and drive, especially after the hungry into the super greatly extends the reach of its service community, once this model has become a habit of people's consumption, I believe that the role of the role of the absolute is subversive!
3, and Volkswagen Dianping on the role of the United States, Alipay word of mouth on the role of hungry in recent years has slowly come to the fore! With the use of WeChat more and more QQ, Alipay and its word of mouth and a series of brand integration is bound to accelerate, which is a great threat to the United States group!
4, the popularity of nail punch card on the future layout and development of the hungry will also play a very good role in driving! In fact, the competition between Meituan and Hungry Mou will finally come down to the comprehensive competition between Tencent and Alibaba!
The two companies will not win, and will be subverted by the newcomers, and there are two ideas that will be enough to deal a devastating blow to them.
One, Drip's thinking. The core production elements of food and beverage - chef, from the employment system of the hotel stripped out, from the previous to create the hotel's IP, directly to create the chef's personal IP, so that the chef's personal creativity and craftsmanship will be greatly released, dramatically improve the taste and quality of the meal.
Second, the idea of distribution on demand. Directly realize the free lunch, with the lunch just need to solid frequency characteristics, in exchange for time to develop and expand the space, and quickly improve the ecological chain.
On the strength of the current is certainly strong, listed companies, total market value of more than 600 billion, behind the back of the Tencent endorsement.
Hungry, although not listed, but backed by Ali, is not bad.
To say who won, we should ask Tencent and Ali directly who won.
The answer is that there will not be a win, the two strong competition is the final situation, and no one can kill anyone.
The only possibility is that the two merge under the power of capital, but this is not a win, but a total loss, due to the lack of competition, resulting in a monopoly, a dominant enterprise will soon lose competitiveness, and fall.
It is all about profit model, hopefully hygienic and formal, environmentally friendly, higher delivery fee and higher insurance! One more than one pit, I have delivered food, run errands! I can only make ends meet and not feed my family! But also deposit, invest in cell phones, do 100 yuan package, buy high-capacity electric cars, we are a ban on motorcycle city!
The friends of the food delivery, please bring a helmet, do not greedy grab single, must be stable, do not be anxious, intend to do errands brothers do not expect too high, the lower the threshold, the more squeezed, the more no dignity, and impossible to earn money!
Two are relying on food and beverage growth of the Internet company, and in this plug to the rivals have been basically down, became the current two dominant situation, which is indeed not rare in the Internet industry. But it is not difficult to understand, because the big trees behind are very strong. Should also confirm the Internet entrepreneurship that sentence, "success is also capital, failure is also capital".
Leaving aside the factor of capital, the most important thing that determines a food service company is the user, and their two users can be divided into two groups, the point of takeout and delivery of takeout. But wherever there is a problem with one of these two groups, the company's operations will be affected. For the ordering of takeout veterans, generally both APP has, anyway, which one more discounts on which to choose, and ultimately eat the same thing. For the delivery of food rider is the same, which unit price is high on the delivery of who.
There is a friend beside me who does both meals and food delivery, running a rice noodle store, the store is also hanging in the takeaway platform, when the deliveryman is too busy to send his own, and he used to be a takeaway origin. Therefore, he has his own evaluation of the U.S., hungry two platforms, according to his statement is hungry for the deliveryman to be better, the rider for the order can have their own choice, and the unit price is slightly higher, so as a deliveryman he is more willing to serve the hungry.
But when he evaluates as a shopkeeper, the argument changes again, and then he prefers to choose Meituan, because Meituan basically does not have orders unmanned delivery, and the timeliness of delivering to the customer's hand is better, as if Meituan belongs to the mandatory dispatch order. So, from the point of view of the service, the two platforms are still different, are not perfect.
The reason why the U.S. Mission and Hungry House can be two-footed, mainly because both have a strong backing behind them, basically there will be no problem of operating funds, and Tencent and Ali are willing to make sacrifices for the battle, knowing that it will cause an unnecessary waste of resources, but still have to fight. Of course, this is also a very good phenomenon for the market, for users, monopoly is the worst.
According to the 2019 takeaway market share of an organization, Meituan has significantly surpassed Hungry Mou's 44% with a share of 53%.1%, and Meituan is also constantly expanding its scope of operation, not only staying in the takeaway business a piece. The latest data show that the revenue in the hotel tourism is also growing, which makes the capital behind it more optimistic.
Hungry Mou has tried to use subsidies to try to get possession, but this is not a long-term solution, so the subsidy time is not long, and ultimately the direction of efforts to adjust to the service. In the short term, Meituan still maintains an absolute leading position in existence.
From a consumer's perspective, I hope that both platforms will exist so that we can have more choices. But from the current situation, the development of Meituan may be slightly better!