What preparations should be made before the opening of the store

What preparations should be made before the opening of the store? Novices themselves have little experience in operating the store, and they are not very familiar with the operation mode. If you want to open a new store, whether it is chain or self-operated, you must make good preparations. Let's take a look at what preparations and related materials should be made before the opening of the store. What preparations should the store make in the early stage of opening? 1

When the new store opens, it wants to be popular, and the publicity work in the early stage must be done properly. Otherwise, others don't know about your store, how can they come and spend money? Therefore, in the early stage of opening, you can choose to go to the surrounding communities or business districts for publicity, which can be carried out by issuing leaflets.

when making a leaflet, you must choose a reliable advertising company. Although it is a small leaflet, there are also many stresses on the production. Many small advertising companies are not professional enough, and the design of the leaflet is unreasonable, and the final publicity effect is not ideal. Therefore, when making a leaflet, you must let the advertising company design it well.

Since it is a new store opening, it is necessary to have an opening atmosphere, and it is also very important to create a good atmosphere, such as the arch at the door, the colorful flags at the door of the store, the posters and the publicity display racks placed in the store, etc., which are all common methods to create an opening atmosphere, especially the posters and display racks.

These two things can tell you in the most straightforward way that our store has opened, what our store does and its business scope, and some opening activities can also be presented to you. You must choose the design suitable for your shop in posters and exhibition stands.

It's not just about doing it well. Different design effects present different marketing effects, so we must make everyone feel bright.

finally, the most important point is the operation of the activists. The success of a store opening activity must have reasonable manual distribution and different division of labor for different personnel, so as not to be busy at the time of opening. What preparations should be made in the early stage of store opening 2

1. Do a good job in business circle research

Business circle research should be done in two aspects:

One is the investigation of customer groups, and the other is the investigation of competitors.

Retail is like inviting guests to dinner. In order to attract customers to your home, it is more important to analyze the customer base than to study competitors.

to investigate the communities around the store, we need to know the number of households, the age composition of residents, consumption habits and so on.

It's a good way to investigate the income level and consumption habits of residents by going to the nearest vegetable market and catering industry, and we can get a more objective conclusion.

The research on competitors covers a wide range, including layout and display, product structure, price, employee status, etc., and it is also very important to find out the categories and single products that sell well.

2. Store image and hardware configuration

Store image can't be ignored. Today's consumers value not only the quality and low price of goods, but also the shopping environment and hardware configuration measures of stores.

Many entrepreneurs always think that the decoration of stores and facades is not included in the investment, so they often pay little attention to the design of VI and CI systems of enterprises.

This is an unwise move. No matter whether you design by yourself or find a professional planner, the store should have an image design system to highlight the characteristics of business services.

during the construction period, someone should be on-site to supervise the quality of the project, so as to understand the complete situation of the whole store, so as to troubleshoot in the future and be familiar with the working processes of various hardware equipment.

3. Goods in place and the establishment of management system

Goods are the soul of store management, so it is very important in this link. Contact suppliers, purchase price, standardized production process, pricing, product characteristics, cost calculation, display and decoration methods, etc., should be clearly completed before finding the object to rent.

Establish a standard operating system foundation, and after the formal operation, make appropriate fine-tuning and correction according to the actual management problems, so as to put the store operation on the right track in the shortest time.

4. Personnel recruitment and education and training

People are the foundation of an enterprise, so we must recruit personnel when the opening process is suitable, and strictly follow the principle of "putting shortage before abuse", and never recruit in the late stage of opening a store or when the process is loose.

On the one hand, we may not be able to recruit suitable people because of the tight time, and on the other hand, it is not conducive to the training of store personnel, which will lead to low quality.

furthermore, many bosses in the early stage of their business, due to their lack of recruitment experience, use a large number of family cronies and go their own way, resulting in great management troubles and unnecessary losses in management costs in the future.

personnel training is the cornerstone of store operation, and the training should be organized in a planned way, so that personnel can fully and completely receive on-site guidance and classroom-like training on workflow and service quality.

when many supermarkets opened, the site operation was in chaos. I wanted to attract a large number of customers by opening stores for promotion, but I didn't expect that the personnel training was not in place, which led to low service quality, customer dissatisfaction and complaints, and as a result, I lost my wife and lost my soldiers.

5. Community penetration and membership development

Community penetration before opening can lay a good foundation for the success of opening activities and future sales.

However, community infiltration is not only about issuing membership cards, but also encouraging employees to chat with residents and exchange contact information when doing community activities, so as to understand residents' expectations of supermarket stores, which are very necessary for the content planning and publicity of opening activities.

6. Set the layout and line

The shape and area of the store can't be changed, but setting the best layout and line according to local conditions is the top priority of the new store opening work.

according to the results of the investigation, decide which categories are suitable to be placed in the deepest part of the store, and which products can be displayed at the door to effectively attract customers, and strive to make the layout and moving lines conducive to customers going around the store and helping sales. What preparations should be made before the store opens? 3

First, the market analysis is roughly analyzed as the market sales trend

price distribution, brand distribution, hot-selling product dimension, competitor analysis and so on. Talk about product analysis. Why product analysis? As mentioned above, as long as there are good products, it will bring clicks and conversions. Product analysis includes two parts: one is to analyze the products of one's own shop.

the other is to analyze some product information of competitors, refer to each other's excellent places, find product differentiation, and create better products than each other. First of all, we need to know competitors' product styles, product selling points, page styles, traffic structure, sales, customer unit price, number of visitors, activity strategies, etc.

second, we should have low-priced goods.

ultra-low price is your most favorable means to attract customers. It is also a prerequisite for you to gain benefits. The low price I said is not what we think. That is to say, the prices of our products can be found on eBay and Taobao, compared with our prices, they are more attractive.

this requires us to find the lowest price source. This is hard to find. When you find the source of goods to negotiate, don't say how our website can bring you publicity benefits. Real regional agents don't care about this. He will only pay attention to how much goods you can get from him.

Third, be very familiar with the products in your store

This is often a problem for most of our shopkeepers. If we don't know our own products, how can we introduce the performance of our products to our customers? What can you use to persuade customers to buy your things? No matter what we sell, we must become experts in this field. This requires everyone to know more about this field and learn more from the predecessors in this field. We must wait until the customer mentions a desire to buy, and we can come up with several sets of plans for the customer to choose from, and we also need to help the customer analyze and compare.

fourth, good publicity is not necessary.

To open a shop online, we must make more friends online. Do a good job of publicity. At least let people know what you sell. When he wants to buy, he thinks of you first. When I say online publicity, I don't mean posting a post on a forum saying what I sell. But to make friends and try to attract others' attention. Make good use of your signature file. Because when you get attention, your signature file also becomes the highlight of others' attention.

5. How to protect your old customers.

this is very simple. as I said before, we can set up a wechat group, and send a red envelope from time to time when we interact with them. Just add coupons when we enter the store, because only in this way will he come directly to your store if he needs it, because there is trust between them. At the same time, if his friends have needs, they will definitely introduce them, which will improve the conversion rate and click-through rate. At the same time, you also get benefits, so it is also very important to maintain old customers.