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Country Key's U.S. IPO

U.S. Listing

Countryside began trading on the New York Stock Exchange in 2010. It opened at $25, a price-to-earnings ratio of 65.80. After the opening bell, the stock continued to rise, and as of 9:48 p.m. EST, the stock was trading at $25.45, up 54.24 percent from the IPO pricing of $16.50. Earlier, Country Key's U.S. offering of 5 million ADSs of American Depositary Shares (four ordinary shares per ADS) priced at $16.50 per ADS was oversubscribed nearly 30 times.  Country Base provided documents showing that the company's founders, Mr. and Mrs. Li Hong***, own 53.2 million shares of the company. Previously, Zheshang Securities analyst Lai Yilei said the price-to-earnings ratio for Chinese restaurant companies listing overseas is generally 30 to 40 times. Considering the Chinese concept of the country base and small-cap characteristics, plus 30 times the subscription, its listing should be 20 ~ 30% premium, so it is estimated that it should be around $ 20 after the opening. However, Countryside's opening premium of 54.24% has thrown analysts for a loop. At that price, Mr. and Mrs. Li's stake was worth $333 million. Calculated at the median price of 6.69 to the dollar, Li Hong and his wife are worth 2.224 billion yuan. Previously in the Hurun announced China's restaurant rich list, Li Hong with 1 billion yuan, ranked No. 5, and after the listing, Li Hong couple's wealth is more than Tao Ranju Yan Qi (1.2 billion yuan) and the small-tailed sheep of the Yu Jiarong (1.3 billion yuan), jumped to the country's top three, after the Beijing South Beauty Zhang Lan (2.5 billion yuan) and Shanghai Ajisen Ramen Pan comfort (3 billion yuan). Commenting on Countryside's IPO surge, Lewis, a manager at Thornburg Investment Management, which manages $56 billion in assets, said, "Countryside's IPO reflects that the market has an optimistic attitude toward Chinese consumers." Two major venture capitalists, Sequoia and Haina, injected 20 million dollars into Country Key. Country Key's Conscientious Commitment

Gutter oil, additives, tainted steamed buns, lean meat extract and other "black incidents" in catering have made the society and the public more and more sensitive to the safety and hygiene of the kitchen. Ensure food hygiene and safety, expose everything in the sun, so the establishment of a healthy sunshine kitchen is the current catering business priorities.

Recently, Sina netizens and major media reporters came to the countryside base Nanping Tianlong Plaza restaurant, to participate in the countryside base of the hundred stores to celebrate the "Sina netizens into the kitchen" activities, a lot of countryside base of the loyal fans are wondering the countryside base of the delicious dishes is how to make it? Today, we have such an opportunity to know more about the kitchen system and the countryside base through the countryside base 100 stores celebration activity. On that day, Mr. Wang Zhi, the executive chef of Chongqing Country Key Company, introduced Country Key's healthy and transparent kitchen.

Led by Mr. Wang, we walked into the healthy and transparent kitchen of Country Cuisine, Mr. Wang introduced that Country Cuisine's staff must wear clean uniforms before entering their work stations; the first thing is to wash their hands and disinfect them for 20-30 seconds, and then enter their own work stations after checking and confirming the qualification of the manager on duty. In terms of raw materials, the morning shift manager must strictly inspect all raw materials every day to ensure the freshness of the original materials. In the processing of auxiliary materials of Countryside Key, all raw materials need to be cleaned 2-3 times before the chef cuts and matches them, cuts and matches them according to the standard of Countryside Key's knifework, and arranges them in accordance with 5S. The basis of all products of the countryside base from the soup, in the simmering time will be added to the fresh chicken, fresh pig bone and according to a certain ratio of simmering for 3 hours, to ensure that the color of the milky broth has a strong flavor.

The white rice sold in the countryside base is carefully selected by the Northeast long grain aromatic rice, in the chef before steaming must be screened by specialists, panning 6 times, soak 10-20 minutes, add salt, chicken juice, salad oil, and other raw materials. With special rice steaming equipment 0.8KG / cm2 atmospheric pressure steaming for 60 minutes to make it fragrant and delicious.

Country base each product is made with at least 16 kinds of main and auxiliary ingredients and seasonings, in the meal with seasonal vegetables, original soup, nutrition with reasonable, beautiful color.

Through Mr. Wang's introduction, friends have a general understanding of the country-based kitchen. So is not a lot of friends are very interested in the kitchen of the country base? How all kinds of delicious dishes are actually made? Next, Countryside invited netizens and media friends to take part in a game, in which the back kitchen of Countryside was revealed. The game is divided into two teams, each team has two partners with the best knife skills. Each team has 5 minutes to complete the task of cutting a dish, which includes four elements: shredding, dicing, flower knife (their own creativity), and plating. Requirements: the two teammates on the field should operate the knife not less than 1 minute; in the cheerful game, we not only forged their own cooking skills, but more importantly, a basic understanding of the countryside of the kitchen situation and the production process of the dishes. They also learned that the birth of a product of Country Cuisine is made through a lot of links and according to very high standards, in addition to achieving the deliciousness, but also need to be hygienic and healthy.

Doing business is doing conscience, yes, conscience! This everyone is familiar with the word, but now it has become a kind of luxury we can not ask for. In today's society everyone is talking about the word conscience, this window can also reflect the basic quality of a country a nation, but also the top priority of livelihood issues. Country base as a highly socially responsible catering listed companies, know that: "food for the people, food safety first" reasoning, has always believed that the corporate conscience is the corporate culture, indeed, the conscience of the enterprise commitment is the people's quality of life and health of the basic guarantee. Into the country base transparent kitchen, let us feel the safety and health of the guarantee, just like eating home mom to do the same small dishes, safe and warm plus assured! Let customers feel the warmth of home in the dining environment, country base has been to create a "home kitchen" and efforts.