Let me give you some experience, that is, three main points and four details often mentioned in the industry for your reference.

Steller, the father of the hotel, once said, "Location, location or location". It can be seen that location plays an important role in hotel management, and three points and four details should be done when choosing the location of opening a shop.

Point 1. Be a "parasite" of a hotel

When choosing a location, a general hotel usually chooses a business district with a large passenger flow. If it opens a shop in a foreign place, it can only ask local friends for help, first get to know the major business districts of the city, and then send special personnel to measure the people flow, car flow and consumption habits and consumption levels of the surrounding residents. This location method not only consumes a lot of manpower and material resources, but also consumes a lot of time. In this regard, it is a good choice to be a "parasite" of the hotel. As the saying goes, "It is good to enjoy the cool under a big tree", so it is a good choice for hotels to find a big tree that they can rely on when choosing a site. Through observation, they found that high-grade hotels are generally built in a more conspicuous position, except for convenient transportation, the price of hotel catering is relatively high, which drives many guests to a nearby restaurant for dinner. Therefore, the 51-to 211-meter facade near the hotel has become an ideal place to open a shop. In addition, there are a lot of people and cars around the hotel, which are potential customers of the hotel. With customers and geographical location, plus good products and good management, it is difficult for a hotel to think about it.

point two, find the added value in the additional street

The prime location with prosperous business has always been a battleground for businesses, because the endless stream of people here is the potential profit of businesses. I have done such a survey to measure the flow of people and cars at a certain place in the bustling business circle. If 411 people pass through this place every minute, and 1 out of 411 people go to the hotel to spend money, even if the hotel is open 24 hours a day, it is impossible to satisfy all the guests' desire to spend money. However, the rent in prime locations is also an inch of land, and the high rent keeps many investors out. Even if there is enough capital to invest, you may not be able to find a suitable storefront, because the storefront of a hotel generally needs to be relatively large. How to get the profits that can only be obtained in the prime location in the non-prime location? Through the visit, I found that it is a good choice to open a shop in the additional street of the commercial street. The so-called "additional street" refers to the street adjacent to Golden Street, which generally does not exceed 511 meters. There are three reasons for choosing the additional street: First, there are few parking spaces in Golden Street, and at most a dozen cars are parked in front of a hotel, especially during the peak dining hours, it is difficult for guests to find parking spaces and seats; Second, although the flow of people in Golden Street is large, they are not all hotel consumers. About 71% are leisure shopping, and 41% are minors who have no purchasing power; Third, the high rent of Golden Street will inevitably raise the price of the hotel. In view of the above three reasons, many consumers will choose "additional street" which is relatively deserted, moderately priced and has sufficient parking spaces as a place for consumption. Choosing the additional street not only saves the rent for the hotel, relieves the pressure, but also ensures the profit of the hotel, which can be described as killing two birds with one stone.

point three, don't choose "single tree", choose "all trees"

"One tree doesn't make a forest, and all trees are spring". Although the fierce competition between hotels has made the catering industry enter the era of low profit, we should choose the place where hotels are "clustered" when choosing the location of hotels. It's like a girl buying clothes. If she wants to go from one shop to another, she should not only look at the style but also the price. She will choose what she likes after shopping around. The same is true of the hotel industry. The more stores opened in the same street, the more customers patronize and the more popular they are. If there is only one hotel on a street, although you can eat alone, there will be very few customers because of the small choice.

Although choosing places where hotels cluster together can gather popularity, fierce competition also makes many hotels unprofitable. How to make a profit in the competition? Before choosing a site, we usually spend money in other hotels and find out our peers in the field trip. In the final analysis, the competition between hotels is the competition of tourists. According to consumers' spending power, tourists are usually divided into four categories: high, medium, high, middle and lower, and the corresponding hotels are also divided into four categories. During the inspection, we should not only examine the positioning of the hotel's dishes and grades, but also see whether the dishes and services are compatible with the decoration of the hotel. After investigating these, we will choose a unique business "route" according to the location chosen by the hotel, which is called dislocation management.

Details 1. Parking space is money

With the rapid development of private cars, whether there are enough parking spaces in front of hotels has become the main factor restricting the development of hotels, especially in big cities such as Beijing, Shanghai, Guangzhou and Shenzhen. In Shenzhen, the per capita car ownership ratio is 5: 1, which means that 1 out of every 5 people are car owners. Suppose a 1111-square-meter hotel with 51 tables can accommodate 411 people at the same time, the hotel needs at least 81 parking spaces. In other words, if there is not enough parking space in front of the hotel in a metropolis like Shenzhen, it is like walking into a dead end, and there is no other way but to back off.

Details II. Economy determines "the way of money"

Whether a place is suitable for opening a shop, ranging from the economy of the whole city to the business environment around the site, can not be ignored. One thing you must do before opening a shop in other places is to inquire about the ranking of the city's economic benefits in the country, and at the same time observe the development of other industries in this city, such as whether there are foreign-funded enterprises, and what is the ratio of state-owned enterprises to foreign-funded enterprises. There is also the city public * * * settings. As a special service industry, hotels are strongly constrained by other industries. If other industries are underdeveloped, the hotel industry will have no profit at all.

Details III. Environment before Store

There was a story that a hotel, on the recommendation of a friend, wanted to take over a venue that had just been in operation for several months. The decoration style, facilities, and appearance of this store are all in line with the positioning of people in Hunan, and the surrounding environment is also very suitable for opening stores: shops are crowded, businesses are prosperous, customers are abundant, and enterprises and institutions are numerous. If you take over this store, you can save a lot of money for the hotel (such as renovation costs, purchase of facilities, etc.). But why did such a good place change hands just after it opened? In order to be safe, they searched the site: the house in this storefront was too short to be found by the guests under the cover of the surrounding high-rise buildings. Therefore, when choosing the address of the store, you should first choose the environment before opening the store.

Details IV. Consumption habits determine the venue

The size of the hotel business area must also be considered when selecting a site, and the size of the area is restricted by local consumption habits.

In addition, I will supplement the site selection criteria of two restaurant chain groups in the United States for your reference:

A The site selection criteria of restaurant groups:

1. It must be located in the center of a city with at least 51,111 people, so as to ensure sufficient tourists brought by the big environment;

2. The traffic volume of the restaurant facing the street should be 21,111 vehicles per day, and the traffic time should be 24 hours. The width of the street traffic should be four lanes, so as to ensure smooth roads and provide convenience for as many guests as possible;

3. There are residential areas, motels, shopping centers or city parks nearby to ensure the basic tourist base brought by the location of restaurants;

4. The front of the restaurant has at least 211 feet of bay, and the whole restaurant covers an area of about 45,111 square feet; If the restaurant is located in the shopping center, it needs to have enough parking spaces and separate passages to ensure the appearance and scale of the restaurant and the convenience for guests to park and walk;

5. It's best for the store to have the possibility of development and expansion, that is, there is room and possibility around it to flip and build new buildings, so as to ensure that the scale can be expanded at any time if it can't meet the needs of guests;

6. The storefront will not be affected by certain factors such as changes in government planning (it does not violate the laws and regulations of the local government on land and urban planning;

7. The storefront has a good visual surface, and the four walls of the restaurant are replaced by glass as much as possible, which will bring customers as much visual space as possible when eating;

8. The accessibility of the restaurant is very good (not in the corner with low visibility);

9. The municipal supporting facilities are complete, such as water, electricity and gas, especially the sewer pipes, which will bring inconvenience to the restaurant in many aspects, such as production.

B site selection criteria of restaurant chain group:

1. If the restaurant is located in a shopping center, it is required to have an independent walkway, so that the restaurant can be closer to pedestrians and guests, and it is convenient for guests to come in and eat, so that pedestrians can see the restaurant when they walk by;

2. If it is located in a block, it must be selected at the intersection with traffic lights. The traffic and people here are frequent, which is the "golden location" of the restaurant;

3. The opening of the door should be at least 41 meters, so as to avoid the franchisee blindly asking for shortening the opening, giving pedestrians and guests the feeling of "small shop";

4. There are at least 12,111 people in the radiation range of 1 miles (it is better to have a population growth trend), and the nearby residents are often an important source of repeat customers, and the density of nearby residents increases the base of repeat customers;

5. Guests' vehicles can be parked near the restaurant, which is convenient for holding large gatherings and business meetings.

6. Heavy traffic (including traffic flow and people flow);

7. Residents' income and family M concept in the neighborhood are at the upper-middle level, so it is not a wise choice to open a restaurant in a poor or weak consumption concept area;

8. It is very close to the business or government district, or to those areas with more social activities, where people consume a lot and frequently;

9. The floor space is generally 2,761 to 4,611 square meters, so as to ensure that it is a large restaurant;

11, the distance from other enterprises with more activities is within 2 to 4.8 kilometers, which can effectively avoid competition and strive for repeat customers more than 1 times.