Company Name: Shanghai Yonghe Dawang Catering Co., Ltd Responsible for: Join the Department Join Line 1: Please log on to the website to view Join Line 2: Please log on to the website to view Start-up Reserve: 1-5 million Address: 3/F Shentong Information Plaza, No. 55 West Huaihai Road, Xuhui District, Shanghai Company Website: Please log on to the website to view Wing and Dawang Founded on December 12, 1995, as of August 2005, Yonghe Dawang has more than 90 chain stores in Shanghai, Beijing, Shenzhen, Wuhan, Hangzhou, Qingdao, Suzhou, etc.*** It is a famous Chinese fast food brand in China.In February 2004, Yonghe Dawang successfully merged with Happy Bee Catering Group, a fast food giant in the Philippines. Leveraging on the Happy Bee Group's more than 25 years of successful experience in the fast food industry, Yonghe Dawang will strive to become the No. 1 Chinese fast food brand, providing customers with delicious and value-added products. Since the registration of the trademark of Yonghe Soymilk in 1985, the company has been adhering to the management and service concept of "Customer Satisfaction as the Center", proposing the product decision of operating new flavors of healthy fast food, and taking "Forever Friends, Harmonious Families" as the company's service tenet. By virtue of its excellent technology and insistence on healthy quality, Yonghe Soymilk has rapidly become the first brand of Chinese breakfast and Chinese fast food chain in the three places on both sides of the Taiwan Strait.　In recent years, Yonghe Soymilk has been actively expanding its international market and participating in the international competitive arena, making its network cover the whole world. Its commodities and chain stores are marketed to more than 20 countries in Asia (Taiwan, Hong Kong, New Zealand, Malaysia, the Philippines, etc.), North America, South America, etc., and it strives to make Yonghe Soymilk available to all Chinese people wherever they are in the world.　China is a consumer market with great potential, Yonghe Soymilk in the expansion of the international market at the same time, but also aware of the potential of the development of the Chinese market, so special in 2000 in Shanghai set up a Yonghe Soymilk franchise headquarters and directly-managed stores, to establish the status of the Chinese mainland as a strategic center for the expansion of the global network for the Yonghe Soymilk chain stores to lay a more solid foundation. 21st Century Yonghe Soymilk will be deep into the world in China will adopt a franchise-based franchise. In the 21st century, Yonghe Soymilk will penetrate into all over the world, and will adopt the strategic way of franchising as the main method to provide each franchisee with strong brand recognition, successful business strategy, and a business counseling team rich in combat experience, so that each franchisee joining the Yonghe Soymilk system does not just stay in the moment's feverishness, but really helps him/her to obtain the entrepreneurial success and ascend to the peak of the career.　December 12, 1995, Changning District, Shanghai, Shui Cheng Road, the birth of Yonghe King's first restaurant, but also the "24-hour uninterrupted operation" of this new business philosophy to the mainland, which has changed the consumption habits of many consumers, they can be at any time of the day, comfortable, cozy enjoyment of food, but also in a clean, bright restaurant, rest assured that the familiar familiar food - "soybean milk" delicious food - "Soybean Milk" is not just a moment of feverish excitement, but really help their business success. They can comfortably enjoy their food at any time of the day, and can safely eat the familiar delicious food of the past in a clean and bright restaurant - "soybean milk, doughnut, scallion pancake, rice ball"; the sales concept of Yonghe Da Wang has also influenced many businesses. Since then, various kinds of restaurants and convenience stores operating 24 hours a day have sprung up in major cities such as Shanghai, Beijing and Guangzhou. By April 2002, Yonghe Dawang had opened 60 directly-managed branches in 5 cities, namely Beijing, Shanghai, Hangzhou, Wuhan and Shenzhen, with a total of more than 3,000 staff members, and had become a large-scale catering group based on the promotion of Chinese cuisine and specialized in the chain management of Chinese fast food, with its headquarter located in Shanghai, known as Shanghai Belmont Enterprise Management Consultant Co. Ltd., which wholly owns 5 branches in the above 5 cities, and has successfully opened the flagship store of Yonghe Dawang (the 4th generation) in August 2001 on the 1st floor of Lippo Plaza on Huaihai Road, the busiest place in Shanghai. Entering the 21st century, Yonghe Dawang is committed to the construction of various management systems and expects to start franchising business in the second half of 2002

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