although it has not been completely enveloped, the cold international economic environment has caused a sharp drop in the passenger flow of high-star hotels. The collapse of import and export trade and manufacturing industry in Jiangsu and Zhejiang provinces has also brought considerable influence to the tourists in the local hotel market. Facing the gloomy economic depression situation, how should hotels resist the economic winter coming quietly? Hangzhou Kaiyuan Zhijiang Resort has begun to plan ahead and exert various tricks. Starting the "seafood price strategy" is a strategy to adjust the product price according to the fluctuation of economic environment and market opportunity. Due to the impact of the economic crisis, many large-scale conferences and high-end restaurants that have been taken over have been cancelled. According to the current situation, it is expected that the individual market will also be depressed next year. But whoever can resist this paragraph is the strong one. Hangzhou Kaiyuan Zhijiang Resort takes a smart way to change its management mode and pays attention to the route of eating well before eating well. 2119 will be a severe year for the whole hotel industry, and both high-end hotels and budget hotels will face challenges. Under the situation of global financial crisis, the hotel's passenger flow is bound to be greatly reduced, especially the decline in catering performance will be an inevitable reality. However, compared with the operation of five-star hotels, four-star hotels have the following advantages: they can adopt a flexible operation mode in the face of the market, and when the market economy environment is good and they are in the peak season of sales, they can increase the added value of products and services and raise the price to the normal price of five-star hotels. When the market economy environment is not good, you can keep the hotel operating at a loss and lower the price to a three-star price, which is close to the people without losing face. In view of the possible impact of the financial crisis on the hotel, in the case of excess rooms, the price can be appropriately lowered, the revenue can be stabilized, the cash circulation and the maintenance of equipment and facilities can be maintained, which to a certain extent attracts ordinary consumer flows, reduces the unemployment rate of employees and reserves talents and customers for the further development of the hotel after economic recovery. In view of the sharp decline in catering demand, especially for high-end catering, the hotel will try to promote the popular catering marketing of high-star hotels, reduce the price of ordinary catering, develop affordable dishes, stimulate and encourage consumption in the form of coupons, and adopt the measures of room-meal linkage for guests in different fields to stabilize customers and revenue in the crisis, so as to ensure that "poverty" does not starve. Actively expand customers and mobilize all staff to promote sales. Facing the downturn of the market, hotels should not rely too much on price reduction strategies. As a low-profit industry, hotels have limited room for price reduction. Even if you play a price war, you need to grasp a degree, otherwise it will form a vicious circle, so the sales department of the hotel should focus on expanding customers. We should realize that the financial crisis will have a certain impact on the hotel industry, but its impact on the China market is not as serious as that in Europe and the United States. Recently, the government's plan to stimulate the economy of 4 trillion yuan has also enhanced the consumer confidence of the people in China to some extent. In the huge market with a population of more than one billion, there are always some people who want to eat and some people who want to stay in hotels. Moreover, the economic downturn is a good opportunity for tourists to bargain-hunting, and some consumers will take this opportunity to travel abroad. At this time, hotels should seize the business market, develop the individual travel market and attach importance to the travel agency team. Of course, near the end of the year, the first task of the hotel is to do a good job in the big market of group meeting at the end of the year and New Year's Eve dinner. However, after the Spring Festival, Kaiyuan Zhijiang Resort will immediately start the promotion strategy for all employees, firmly grasp the existing market with one hand and keep the established customers from losing; Grasp the sales of hotels with one hand and expand the surrounding markets of Ningbo and Shaoxing. With the marketing department as the leader and all departments actively assisting, we will try our best to develop the market and find customers. Secondly, as the first unit that won the bid by the provincial government, Zhijiang Resort will also actively use this brand to develop the conference reception of surrounding government departments while stabilizing the meetings of provincial and municipal units. Cultivating compound talents and reducing labor costs Faced with the financial crisis and tsunami, various enterprises have laid off employees to prepare for the winter. As a hotel in the service industry, every department needs many employees, especially high-star hotels that pay attention to high-end quality, and need more personnel to serve their guests in order to maintain the brand effect. Kaiyuan Zhijiang Resort advocates that under the premise of ensuring high-quality service, the use of personnel should be minimized by cultivating compound talents. In the training of new employees, hotels should pay attention to cultivating "all-rounders", and master the knowledge and skills in room cleaning, front desk, food and beverage serving, table setting, wine pouring and even administrative management. In this way, when an employee officially enters the post, he can play different roles, and the total number of employees used in the hotel will decrease. Although the per capita salary may be higher, the labor cost of the hotel will still decrease. Zhijiang Resort also has a long-term purpose of cultivating these compound talents, that is, exporting management talents for the expansion of the group. The downturn of the hotel industry will eventually pass, and the period of rapid development of the industry will surely come. Doing a good job in training and cultivating employees in the downturn can not only cope with the current environment, but also improve service quality, stabilize and attract tourists, which is conducive to the long-term development of hotels. Lang Xianping, a famous economist, said in his speech "How to Resist the Economic Winter": "An entrepreneur who pays attention to risk management must maintain the lowest debt ratio and the highest cash flow anytime and anywhere. Although the company's development will be limited, it doesn't matter, because only conservative management and steady management can help you tide over several crises." At present, with the overall economic environment depressed and business travel reduced, the hotel operation will definitely be directly affected. In particular, hotels that desperately need financial support will face the crisis of bankruptcy once the funds are "cut off". In order to strengthen the risk management of the hotel and maintain the smooth flow of funds, Zhijiang Resort will not only increase revenue and reduce costs by implementing "seafood price strategy", "all-staff promotion" and "reducing labor costs", but also increase the control of the amount of bad debts of frequent customers and old customers, reduce the amount of bad debts and quickly recover funds to prevent the dormant account phenomenon of bad debts caused by economic bankruptcy. The Finance Department will also strengthen the monitoring of marketing activities from 2119, and comprehensively analyze the implementability and operating effect of the marketing activities from the income, costs (operating costs, management expenses and operating expenses), assets, liabilities and cash flow of various departments in combination with market conditions, so as to avoid unnecessary losses and waste in times of crisis and keep the hotel's cash flow as large as possible.