The exhibition industry refers to the conference, exhibition as a medium to gather a large number of people within a certain period of time, logistics, capital and information flow as a means to achieve the economic and social development of the industry, and so on. development of the industry.
(I) Conference
Conference refers to the organized and thematic deliberation activities carried out in a certain time and space to achieve a certain purpose. There are many types of meetings, which can be divided according to different criteria.
Meetings can be divided into international conferences, intercontinental conferences, and domestic conferences according to their size. According to the International Congress and Convention Association (1CCA), the standard for an international conference is that at least 20% of the foreign participants, the total number of participants should not be less than 50.
The meeting can be divided into the organization of the General Assembly or annual meeting (covention), on behalf of the meeting (congress), forum (forum), symposium (symposium), seminars (workshop) and symposium (panel discussion).
The meeting can be divided into business meetings, exhibition meetings, cultural exchange meetings, vacation meetings, professional academic
meetings, political meetings and training meetings.
The meeting can be divided into social groups according to the main body of the meeting, the company (enterprise) meeting and other organizational meetings. Social group meetings mainly include association meetings and social group meetings of two types, of which the association meeting is the most important type. There are various types of association meetings, mainly trade industry association meetings, professional and scientific association meetings. In addition company (corporate) meetings have grown rapidly in recent years and, along with association meetings, have become a major type of meeting. Company meetings, in general, include national and regional sales meetings, technical meetings, managers' meetings, training meetings, agents' meetings, shareholders' meetings, incentive meetings and several others. Among them, the sales meeting is the most important part of the company meeting.
(ii) exhibitions
1. The concept of exhibition
Exhibition is often the exhibition in the meeting, the meeting in the exhibition, the exhibition is combined, so it is also known as the exhibition. From the literal understanding, the exhibition refers to display, display items, visit refers to visit, watch, will be referred to in order to achieve a certain purpose focused on communication. There is no uniformity in the definition of exhibition.
Combined with the actual situation, we believe that the so-called exhibition refers to the exhibitors through the display of goods or pictures, focusing on the audience to convey a variety of information, to achieve two-way communication, expanding the influence, establish an image, to achieve the purpose of trading, investment or impart knowledge, education of the audience of a kind of activities.
2. Types of exhibitions
There are many types of exhibitions, which can be divided according to different standards.
(1) exhibitions can be divided into comprehensive exhibitions and professional exhibitions according to their contents. Specialized exhibitions account for a larger proportion of the current exhibition.
(2) Exhibitions can be divided into promotional exhibitions and trade exhibitions according to their purpose.
(3) Exhibitions can be divided into trade exhibitions, consumer exhibitions and comprehensive exhibitions according to the object oriented.
(4) Exhibitions can be divided into individual exhibitions, multilateral exhibitions and world fairs according to the source of exhibits. (5) Exhibitions can be categorized into domestic exhibitions and exhibitions abroad according to geography.
In addition to the above classification criteria, according to whether the profit division, the exhibition can be divided into for-profit exhibitions and non-profit exhibitions; according to the time division, the exhibition can be divided into regular exhibitions and irregular exhibitions. Regular exhibitions are 4 times a year, 2 times, 1 time, 1 time in 2 years and so on. Irregular exhibitions are based on needs. Divided by venue, exhibitions can be divided into indoor exhibitions, outdoor exhibitions and online exhibitions.
The characteristics of the exhibition industry
(a) The exhibition industry is the barometer of economic development
The exhibition industry is often called the "barometer" or "wind vane" of the national economy.
(2) Strong industrial correlation, good interactive performance and high comprehensive benefits
The convention and exhibition industry has strong industrial correlation, involving transportation, tourism, communication, construction, advertising, decoration and many other sectors and industries. Because of this, the conference and exhibition industry is getting more and more attention from local governments, and Shanghai, Beijing, Dalian and other cities have listed the conference and exhibition industry as the key industry supported and developed by local governments.
(C) Information accumulation is good, which is conducive to reducing the transaction costs of buyers and sellers
Third, the role of the convention and exhibition industry
Nowadays, the convention and exhibition industry spreads to all corners of the world, and there are conventions and exhibitions held in every big and small city of every country. The reason why all over the world scramble to hold all kinds of exhibition activities is that the important reason is that the exhibition activities can bring great comprehensive benefits to the place where they are held.
(a) The pulling effect on the economic benefits of the organizing place.
The convention and exhibition industry is a high-income and high-profit industry. In addition to direct income such as tickets and venue rentals, there are also indirect incomes from transportation, tourism, catering, lodging, communication, advertisement, logistics, insurance and other related industries due to the convention and exhibition activities.
(II) Expansion of employment opportunities
As a service industry, the convention and exhibition industry directly and indirectly involves a lot of industries, and thus has a significant employment multiplier effect, and is able to absorb a larger number of employed people.
(C) The systematic dissemination and communication of information
From the viewpoint of the history of scientific and technological development, many epoch-making inventions, such as the telephone, phonograph, steam train, television, etc. are firstly demonstrated and promoted in exhibitions.
(D) the promotion of economic and trade cooperation
In most fairs, exhibitions and trade fairs can be signed in a certain amount of purchase and sales contracts, as well as investment, transfer and joint venture letter of intent.
(E) the driving effect of urban infrastructure construction
The convention and exhibition is a large-scale mass activity, which requires qualified exhibition venues, travel agencies and hotels with a certain reception capacity, high and low grades to match, convenient transportation and security system and elegant tourist attractions.
(F) The role of enhancing the visibility of the city where the conference and exhibition activities are held
The conference and exhibition industry is known internationally as "the window to touch the world" and "the bread of the city", and the conference and exhibition industry is a bridge connecting the city and the world. Convention and exhibition activities can show the image of the city and improve the visibility of the city in the international and domestic. In the international arena, to measure whether a city can be among the ranks of internationally renowned cities, an important symbol is to see the number and scale of international conferences and international exhibitions held in this city, an international conference or exhibition can not only bring considerable economic benefits to the host city, but also bring inestimable social benefits.
Fourth, the pattern of China's convention and exhibition industry
The report published by the Union of International Fairs (UFl) believes that "if a city or a region has a relatively complete infrastructure, the per capita income is at the world's middle level or above, the proportion of the service industry in the GDP is close to or more than 10%, and the strength of the industry associations is relatively strong, then the convention and exhibition economy will be get strong growth and play a role in that city or region."
Although there are great regional differences in the overall level of economy and its characteristics and the level of development of convention and exhibition industry in various regions and cities of China, in terms of the overall interests, all regions are making scientific and differently focused plans for the development of convention and exhibition economy by tapping into the advantages of their local resources, so as to make coordinated and sustained development of the convention and exhibition industry in various regions and cities.