Baiyun

formerly known as Bai Shengming, founder of Taoxiaosheng Network Technology Co., Ltd. and corporate tutor of Taobao University.

Responsible for operation, good at drilling and exhibition, with 2 years of drilling and exhibition operation experience, mostly women's clothing; I have personally operated more than 21 kinds of drilling and exhibition experience, and the accumulated drilling and exhibition promotion cost is 15 million; Cumulatively consulted and guided more than 311 stores to optimize the placement of drilling exhibitions, tested the algorithm of drilling exhibition products from the outside to the inside, and accurately used drilling exhibitions in combination with operation and consumer behavior to maximize the effect.

practical shop:

Youmai: daily accurate drainage, click cost 1.2, output 6-8;

Xinjiang is really good: accurate drainage, with an output of 8-11, once ranked second in the category;

Xiaoxi is coming: on the day of the activity, it cost 8W7, produced 32W sales, and the click cost was 1.3;

Kesiqi flagship store, Yingzi clothing flagship store: typical drilling exhibition leading single item explosion;

Teaching: Enterprise Tutor of Taobao University; Teaching skills of practical operation and diagnosis training in drilling exhibition;

The drilling and exhibition operation effect of more than 111 shops has been significantly improved;

Personal opinion: operate the drilling and exhibition with the idea of operation, so as to maximize the drilling and exhibition effect

The drilling and exhibition theory once put forward: 1: the drilling and exhibition is oriented to itself; 2. Targeting waist businesses to avoid bidding competition; 3. Pay a high price to obtain high-quality traffic and achieve high conversion; 4. Relativity of drilling exhibition

Case: On October 23rd, women's wear year-end ceremony promotion competition was successfully promoted

Shan Xiaofeng

Formerly known as Shan Xiaofeng, CEO of Taoxiaosheng Network Technology Co., Ltd., gold medal lecturer of Taobao University, lecturer of president class of Taobao University. Focus on e-commerce operation planning and promotion, data analysis, good at women's wear, watches, 3C digital, women's shoes, food and other categories, business operation consultants. Lecturer of Taobao University, winner of the highest award of "Spring Silkworm Rain" in Taobao University, editor of promotional teaching materials of Taobao University, with 8 years of practical experience in Taobao trading, and proficient in Taobao's whole network promotion.

A core technical team led by two corporate tutors of Taobao University. The peak Taobao operation promotion technical team spends more than 1 billion yuan on marketing; There are five brand cases with annual sales exceeding 111 million in promoting cooperation; There are two brand cases of over 111 million in operation cooperation. The main members of the team have inherited the excellent experience of clothing brands and domestic first-line e-commerce service companies for many years. Accumulated a lot of mature practical experience in brand online operation.