Bank Double Ninth Festival Marketing Theme Activity Plan 1 I. Activity Time
20XX 10 year1October 9th.
Two. Name and theme of the activity
Chongyang Thanksgiving season, with filial piety as the core.
Third, the object of the activity
Unionpay cardholder
Four. Activity content
(1) 6.2 yuan has seen all the blockbusters.
During the event, UnionPay cardholders can snap up popular movie tickets in 6.2 yuan/piece, with a nationwide limit of 6,543,800+0.3 million, which is available on a first-come-first-served basis.
(2) Keep exciting and enjoy surprises with electronic cash.
20XX 65438+200810.9, use UnionPay IC card e-cash to buy a large cup of coffee worth 33 yuan at Pacific Coffee, and only need 6.2 yuan/cup; Watching movies (including 3D) in Wanzhong Studios Jie Fangbei Store only requires 6.2 yuan/film, and the quantity is limited, on a first-come-first-served basis, while stocks last.
(3) Wedding banquets and food discounts continue.
During the event, UnionPay cardholders can download coupons through UnionPay wallets and enjoy a 6.2% discount when spending UnionPay cards in designated restaurants (whole dessert, Chongqing, Ali and ed, cousin, odd hot pot, etc.). ), and then use the UnionPay IC card to enjoy the discount.
(4) Respect elders, make concessions and buy gifts.
During the event, UnionPay cardholders can download coupons through UnionPay wallets and enjoy the full amount of UnionPay cards (card number starts with 62) at shopping merchants (Wal-Mart, Trust-Mart, Watsons, Wanning Supermarket, king of the children, Trust-Mart, etc.). ) and health merchants (American University Health Examination Center). Use UnionPay IC card to fold the card and enjoy the discount. Limited quantity, first come, first served. Details are as follows:
(5) UnionPay invites you to give gifts to your parents. Wechat interactive sharing activities.
During the period from September 17 to1October 2 18 of 20XX, UnionPay cardholders can win the following prizes by participating in UnionPay's invitation to open gifts for their parents:
Award 1: UnionPay Mini Payment Terminal (***62)
Award 2: Online VIP service for private doctors (***500)
Award 3: Chongyang filial piety insurance (*** 15000, with a maximum coverage of 65,438+10,000 yuan)
(6) Detailed rules for participation in activities:
(1) Every WeChat user has a chance to win prizes when participating in the activity.
(2) During the activity, each WeChat user has only one lucky draw opportunity. After winning the prize, you need to forward the winning page to your circle of friends. Fill in the contact information after the praise, which is convenient for receiving the prize. After receiving the prize 15 working days, the cardholder will receive the prize in kind or SMS, and start related services.
(3) Users participating in the activity must register and log in to UnionPay wallet account to enjoy the gift.
(4) The number of prizes per day is limited and the number of places is limited.
(5) If the cardholder fills in the wrong contact information (including failing to fill in the information as prompted), resulting in the failure to collect the prize or the normal realization of the prize rights, UnionPay will not bear the relevant responsibilities.
Our Bank's Double Ninth Festival Marketing Theme Activity Scheme 2 I. Activity Theme
Double Ninth Festival, deep respect for the elderly.
Second, the purpose of the activity
1. As a traditional festival in China, the Double Ninth Festival is also a festival for the elderly, which is an opportunity for us to maintain and develop customers with emotional ties. With the help of holiday opportunities, grasp the reasonable theme, contact feelings and promote sales;
2. This activity is mainly aimed at the elderly, a special consumer group, to enhance the public image of the bank by holding some promotional activities such as card handling and credit card discount. By holding activities such as singing and dancing performances for the elderly, the affinity of banks will be increased and the Double Ninth Festival will be truly humanized.
Third, the activity time
Four. Activity content
1, Golden Double Ninth Festival, double ceremony
On the day of the Double Ninth Festival, the top X elderly customers who have reached the age of xx can get a bag of cereal in the bank lobby with their ID cards and shopping receipts. Anyone over xx can get a pair of cloth shoes and a bag of cereal for free.
2. Send true feelings to lucky old people
On the day of the Double Ninth Festival, an elderly person whose birthday is X month X day (Double Ninth Festival) and who has reached the age of one can receive a gift for the lucky elderly free of charge in front of xx Bank with his ID card.
Verb (abbreviation of verb) matters needing attention
1. The giver must carefully register the customer's ID number, small ticket number and shopping amount;
2, security personnel must be at the scene of the gift distribution, responsible for maintaining order.
In order to cultivate and practice the socialist core values, carry forward the traditional virtues of respecting the elderly of the Chinese nation, and in combination with the actual situation of our bank, the following scheme is specially formulated for the theme activity of "Our Festival Double Ninth Festival":
I. Guiding ideology
The theme activities of "Our Festival Double Ninth Festival" should be based on cultivating and practicing the socialist core values, with the main line of promoting the traditional virtues of respecting the elderly, and solidly carry out activities such as expressing condolences to the retired employees of our bank and organizing young volunteers to visit the "three noes" elderly, and strive to create a good atmosphere of respecting the elderly.
Second, the content of the activity
(1) Organizing condolences to the retired employees of the Bank.
Before and after the Double Ninth Festival, all units organized personnel to visit the homes of retired workers, introduce their business development and operation, and understand the lives of retired workers.
(2) solidly carry out the "three noes" volunteer service activities for the elderly.
All units should organize volunteers to visit the old people's homes and apartments for the elderly before and after the Double Ninth Festival, send care to the elderly, help clean the indoor sanitation, and talk with the elderly.
Three. Activities require
1, carefully organized. Responsible comrades of all units and functional departments should conscientiously do a good job in home visits for retired workers on the Double Ninth Festival. It is necessary to organize young volunteers to visit the lonely and empty-nesters in nursing homes and apartments for the elderly.
2. Do a good job in publicity. All units should make full use of the intranet to do a good job in the publicity and reporting of activities, timely publicize and express condolences to retired workers and volunteer services for the "three noes" elderly in the intranet, and please submit excellent manuscripts to the municipal bank in time.