A few days ago, the State Council issued the Opinions on Strengthening and Improving Community Services to all localities and departments. This is a major policy to serve people's livelihood, aiming at vigorously promoting the construction of public service system and encouraging all kinds of organizations, enterprises and individuals to carry out community services.
What business opportunities exist in the current community service market? How big is the community service market? The reporter recently conducted an investigation on the relevant content.
Community service chain? Join? model
According to the survey, most of the enterprises entering the community in our province are small and medium-sized commercial service enterprises, and the main investors are individuals and private enterprises. With the increasing per capita disposable income of urban residents in our province, the consumption demand and consumption structure have changed significantly, and the diversified and comprehensive service catering, leisure and entertainment consumption of community residents has been increasing. Although urban residents need prosperous cities and regional commercial centers, they need community businesses with complete outlets, reasonable formats, complete functions and a certain level of service in their daily lives.
On May 10, Zhao Hongwu, executive director of Anshan Weibang Group, said in an interview that Weibang Group is a non-staple food enterprise, with more than 10 associated non-staple food condiment enterprises and more than 200 products closely related to people's lives. By last year 10, the chain stores of Weibang Group had entered 27 communities in Anshan.
Zhao Hongwu said that due to the influence of residents' consumption habits of buying non-staple food in farmers' markets, the economic benefits of the group in community management are generally average, but this has not affected Weibang's long-term strategy of expanding community outlets. Weibang has taken a fancy to the community market, and is planning to invest 30 million yuan to cooperate with Dalian Chengxin Group to speed up the construction of pork segmentation production line, and prepare to spread brand outlets all over Anshan and even Liaoning communities in the next three years.
Weibang chain entering the community is a microcosm of many enterprises entering the community service to find business opportunities. The reporter learned that there are currently 320,000 community commercial outlets in the province, including 46,000 community convenience stores, 7,200 supermarkets, and 2,800 meat markets and fresh food stores. These existing commercial outlets are far from meeting the needs of community residents.
Using community planning to integrate commercial outlets
In terms of community convenience service, the civil aviation community in Chang 'an Street, Dadong District, Shenyang has integrated and transformed the original scattered commercial outlets through planning and guidance to form a street-style commercial service center.
Civil aviation community was established in 1999. In recent years, with the improvement of people's living standards, commercial outlets have continued to grow and develop, and various outlets have sprung up, greatly facilitating the daily life of residents. Based on the needs of residents and the actual development of community business, the civil aviation community has formulated a community business development plan to ensure that the total area of community business services and the number of public service facilities are suitable for the number of households and population, and take into account the surrounding business environment. These commercial outlets eventually formed a commercial development center, and then formed a commercial service street with complete functions, reasonable layout and complete formats. There are hospitals, supermarkets, restaurants, flower shops, grain shops, grocery stores, laundries, video shops, photo studios, baths, beauty salons, clothing processing shops, recycling stations for renewable resources, bicycle repair shops, shoe repair shops, savings offices and so on 100. With the development of these commercial outlets, some cultural and sports service organizations have also entered the community.
June 5438+this year 10, the civil aviation industry was approved by the Ministry of Commerce for the first time. National business community demonstration community? . According to the reporter's understanding, in Shenyang, the construction of community commerce began in 2002, actively attracting brand chain commercial enterprises to enter the district, improving the quality of life of residents, making community commerce a new growth point of the local economy and forming an important carrier to absorb social employment. At present, there are more than 800,000 employees engaged in community business services in the province.
Government preferential policies to promote community service
Community commerce is the basis of urban commerce and an important carrier to meet the comprehensive consumption of residents. The local government, commercial and civil affairs departments of our province have successively issued some encouraging policies. For example, the Opinions on Accelerating the Development of Community Commerce in Shenyang defines six policies to support the development of community commerce, and allocates 2 million yuan from finance to support the construction of community business centers, community fresh supermarkets and convenience vegetable shops.
On May 9, Zhang Ling, deputy director of the Service Development Department of the Provincial Department of Commerce, said in an interview that community business construction is a? Convenience and benefit? Since 2002, our province has put the construction of community commerce on an important work agenda, organized and carried out a survey on the basic situation of community commerce in the province, and studied and formulated guiding opinions on the development of community service industry. According to the State Council's policy of encouraging and supporting various organizations, enterprises and individuals to carry out community services, more detailed policies will be issued in the second half of the year to encourage and guide the development of community services in our province. Widely attract social forces, develop a community business service system, focus on developing small and medium-sized business service outlets that are pollution-free and do not disturb the people, and support and guide chain enterprises with strength and good reputation to enter the community through various forms such as attracting foreign investment, attracting domestic investment and collecting private capital, and guide community business service enterprises to adhere to? Monomer specialization, combined scale, service branding and intensive management? The development direction of. For key projects urgently needed by community residents, mobilize and attract social forces through bidding and other means to develop community commercial services.
Since last year, our province has allocated 20 million yuan from the provincial finance every year, which is mainly used to support the construction of community commerce in the province. At the same time, it is prepared to take advantage of the preferential policies of the Ministry of Commerce as a pilot province for trade and circulation, and focus on cultivating and supporting leading enterprises to enter the community by means of discount loans. Our province's civil affairs, telecommunications and other departments will rely on the urban government, sub-district offices and government agencies, enterprises and institutions to create or improve the residents' information service platform and open the residents' life service hotline. ? Eleventh five-year plan? During this period, our province will also focus on supporting 600 urban residents' communities and accelerate the development of commercial service chain enterprises.
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