Which is better, Gadobao herbal tea or Arctic Ocean?

Gadobao herbal tea is good. Times are not always good when a hundred flowers bloom. That's especially true for those who have been winners.

While the history of the Chinese collective consumption of packaged beverages is not too long, but we remember the "king of beverages" has changed a lot of generations. In the early years of advertising on CCTV Sunrise iced tea, on behalf of a generation of China's athletes Jianlibao, and then later, "10 billion single product" Nutrition Express, as well as let the whole country hang Wanglaoji ......

Wahaha founder Zong Qinghou said, beverage market There is no victory to speak of, never stop changing. But the reason for the change in the beverage market, and never just the success or failure of the company's own decisions. From the Arctic Ocean to the Yuanqi Forest, the whole market trend of popularity, the little calculations in the hearts of consumers, have undergone dramatic changes.

Let the flourishing Yuanqi forest back to the 90s, it can succeed? Most likely not.

And the reason behind this may be the answer to the rapid change of China's beverages in just 30 years, "you sing and I'm on stage".

1. Natural, must be good

It was a time when sugar was scarce, and Arctic Ocean was one of the first drinks, and a collective memory of a generation of Beijingers.

"The old Arctic Ocean is remembered for the orange aroma that stays in your throat after you enter the mouth, and this aroma is not something that can be flavored by flavoring." A Beijinger recalled , if you look closely, Arctic Ocean soda is cloudy, after a slight shake, orange velvet will float and then sink, drink as much as you can. [1]

"Arctic Ocean's carbon dioxide pressure into the amount is twice as much as usual, so drink especially cool, but also only with glass bottles can bear pressure." According to an insider. [2] Years later, Genghis Khan Forest also talked about the fact that it had made a play for the amount of inflation, but if Genghis Khan Forest had been born in that era, it would have ended differently.

In those days of underdeveloped logistics, it was difficult to transport the highly aerated beverage across regions, so kids all over the country had high-quality sodas that were exclusively their own back then. The North China Plain was Arctic Ocean and Shanhaiguan, Shanghai was Zheng Guanghe, Xi'an was Bingfeng, and there were also Tianfu Cola, Asia Shashu, and so on.......

Beijing's soda market back then, in addition to Arctic Ocean, there were also Glacier Soft Drinks and Tiantan Soft Drinks in the Chongwen District, but the latter two were mostly referred to by the people as the "Three Essence Waters"

Beijing's soft drink market was not only dominated by Arctic Ocean, but also by Glacier Soft Drink and Tiantan Soft Drink in Chongwen District.

The Arctic Ocean is different. The Arctic Ocean is a real fruit juice soda, with the main raw materials being freshly ground marmalade and orange oil extracted from orange peels, plus formulas such as sugar and fructose syrup. The concept of "natural is good" has long dominated the consumer psyche in the last century, so sugar-substituted beverages were not allowed to be labeled as "healthy" in those days.

At that time, Arctic Ocean occupied an important position in the hearts of a generation of Beijingers, but unfortunately, in 1994, the country ushered in a wave of investment, "Arctic Ocean" soda was assigned to the production of Pepsi Arctic Ocean Beverages Co.

The company was assigned to Pepsi - Arctic Ocean Beverage Co.

At the national level, the leading soft drink is the "Oriental magic water" Jianlibao. Looking back at history, in 1984, Li Jingwei took Jianlibao to participate in the 23rd Olympic Games held in Los Angeles, U.S. In this Olympic Games, Chinese athletes' performance soared, won 15 gold medals, a world sensation.

A Japanese reporter was puzzled, tracked the Chinese athletes and found a secret, Li Ning, Ma Yanhong, Xu Haifeng, Luan Jujie are drinking a drink called "Jianlibao" to win the gold medal, so they asked for a few cans to taste, but also the empty shells also took away.

After the Japanese "Tokyo News" published a nearly advertisement news: "China's gold medal behind, is a 'magic water' in the role of drinking a mouthful of 'magic water', immediately let a person full of vigor. " This Chinese magic water has since become popular in the world arena, causing widespread concern. [3] Jianlibao reputation is getting louder and louder, the 1987 National Olympic Games sponsored by Jianlibao, the end of the Olympic Games brought about a firestorm of ordering, the following year Jianlibao sales of 270 million, and landed on the CCTV ads. 1989 Jianlibao advertising for 10 million yuan, the output value of nearly 500 million yuan. [4]

China's women's gymnastics champion Yang Yun recalled, "As a child, as long as you practiced gymnastics well every day, your mother would reward you with a bottle of Jianlibao" [5].

During that time, some elders even believed that carbonated drinks such as Jianlibao had the function of helping digestion. Buying a case of Kinney Bowls was something that had to be done on New Year's holidays. But Coke and Sprite, also carbonated drinks, have never enjoyed such praise from elders in China. The "healthy" positioning, with athletes at the center of the matrix, is a big part of that.

The series of disputes within the familiar Jianlibao business became apparent in 1999, but sales of Jianlibao began to fall sharply after 1997. In fact, the entire carbonated beverage industry began to run into another of China's major marketing organizations, the National Dental Defense Group, that year.

The civil society organization, the National Dental Defense Group, has been carrying out its commodity certification function in violation of the law since 1997, and has joined forces with a number of well-known toothpaste brands on the market to organize dental education for children in schools and hospitals across the country.

Many 90-year-olds remember a Friday afternoon in elementary school, an aunt in a doctor's lab coat was invited to the podium by the class teacher to talk about a bunch of ways to take care of your teeth, and finally gave each person a "punch card" to go back and brush your teeth every day and then stamp.

September 21, 2003, in the organization of the dental group, Shenzhen Luohu 10240 elementary school students brushed their teeth collectively, and created a "simultaneous brushing" of the Guinness Book of Records.

The group's activities were later deemed illegal, and the entire organization was banned in 2007 for its corporate ties. But the toothpaste companies' decade-long joint marketing campaign did make more people aware of the dangers of carbonated drinks, slowing the growth of China's carbonated beverage market.

Since 2014, China's carbonated soft drink market has seen sales growth fall for six consecutive years, according to data from the China Industrial Beverage Industry Association. [6]

2. The earliest celebrity bandwagon, the earliest revival of tea drinks

The revival of tea drinks among contemporary Chinese young people is by no means the first time for Xicha, which was born only in 2016.

Before and after 1995, the environment is China's rapid economic growth, the pace of urban life is getting faster and faster, the rapid rise of urban trend culture, young people can no longer endure, wash the cup, brew tea, tea and a series of slow-paced process, "end of the teapot to drink a morning" has become a kind of young people despise the way of life.

Tea drinks intercepted a number of potential tea crowd, and too many types of tea in China, the huge differences, young people to understand it is very difficult, Chinese tea culture has many rules, on the brewing, drinking tea, and even what kind of action, what kind of environment is needed, there are high requirements and restrictions, the young people do not have time to study the nature of the tea is not interested in.

In 1994 Sunrise Iced Tea created a new category of beverages - tea drinks, the sales results were astonishing, by 1998 Sunrise sales reached 3 billion yuan, jumping to the top ten Chinese beverages, the second. [7]

In 2003, because of Sunrise's strategic blunders to exit the beverage market, the tea drinks market to Master Kong and unification, the iced tea market is completely detonated. [7]

Kangshifu and Uni are Taiwanese companies, and around 2000 was also the period when Taiwanese singers were a big hit on the mainland, and young people didn't like the traditional tea culture, but did like Taiwanese pop singers.

The Master Kong and unified enterprises, in building brand image from the stingy, invited Avril Lavigne, Sun Yanzi, Su Youpeng, Zhang Huimei, Ren Xianqi, TWINS, Dong Jie and so on big-name celebrities, for their own endorsement; in the concept of publicity, advocating the "young and unlimited. The extreme tide party, the peak I dare to create" and so on and young people coincide.

Many contemporary middle-aged people have the logo of a certain beverage printed on the posters of their idols collected during their star-gazing days.

The publicity of "concept bombing + celebrity support" has made iced black/green tea a trend that more and more young people like and consume at that time. In terms of coverage, iced tea contributed more to the tea renaissance than the new milk tea.

Unlike milk tea, which young people nowadays knowingly drink, iced tea also has an advantage over carbonated drinks in that it "seems" to be healthier. Because iced tea is not as sweet as Coke, and it's not carbonated, so it's not a carbonated drink.

Until later, many tests have shown that the sugar content of iced tea is not much lower than that of cola, and the reason why tea drinks are not sweet is that tea drinks use the bitterness of tea to cover up the sweetness of sugar. In addition, iced tea drinks contain color additives, is a powder ingredient preparation and so on rumors appeared, let iced tea in 2014 along with carbonated beverages show a trend of decline.

Around the same time, Gadobao and Wanglaoji became phenomenal beverages, but the trajectories of herbal tea and iced tea's fortunes are not quite the same.

Herbal tea itself is a local traditional drink in Guangdong, with cooling and fire-reducing properties. Guangdong is hot and humid, and herbal tea stores can be found everywhere in the city, but authentic herbal tea tastes bitter, and in 1995 it was developed into a drink with a flavor acceptable to consumers in other regions, with a lot of sugar added.

But the fact is that flavor change is not the secret to the success of herbal tea drinks. Guangdong Gadobao Beverage Co., Ltd. has had lukewarm sales for six or seven years after acquiring the rights to the "Wanglaoji" brand.

It wasn't until 2003 that sales of the red Wanglaoji suddenly surged, with annual sales increasing by nearly 400 percent, and then in 2004 it surpassed 1 billion yuan. [

The reason for this was the catchy advertising slogan: "Drink Wanglaoji if you are afraid of fire".

Many articles on marketing cases have talked about the role of this phrase in Wanglaoji's positioning and brand communication. But the real context in which the phrase "drink Wanglaoji if you're afraid of fire" was popularized was that Chinese people were really "on fire" due to the popularity of Sichuan cuisine and the rise in per capita meat consumption in China during that period of time.

Since 2000, Sichuan cuisine has been popular all over the country, starting with boiled fish, then spicy crabs, and then skewers and mashimi all over the streets. According to data obtained by a reporter from the Beijing Municipal Commission of Commerce in 2003, at that time in Beijing: "Sichuan restaurants accounted for 26 percent of all restaurants, while Cantonese cuisine accounted for only 6.2 percent." [9]

By 2018, data from the China Catering Report 2018 showed that Sichuan restaurants had become the country's catering hegemony, with the number of Sichuan restaurants about as high as the number of Hunan, Cantonese, Lu, Hui, and Min restaurants combined, and the number of Jiangsu and Zhejiang restaurants ranked second. [10]

Additionally, according to the agricultural bee data, China's production of chili peppers from 10 million tons in 2000, a rapid rise to 15 million tons in 2010. And chili pepper exports, although there has been a rise over the years, but the rise is obviously not as pronounced as chili pepper production. It can be generally proved that the per capita consumption of chili peppers in China has been rising rapidly in the past. [11] According to the China Statistical Yearbook, China's per capita meat consumption rose from 15.91kg to 20.22kg in the decade from 1990 to 2000, but rapidly increased to 25.95kg in just the next five years.[12]

If you remember the Wanglaoji commercials, the most impressive thing about them was the recurring hotpot scene, in addition to the slogan "Fear of fire". , is the recurring hot pot scene.

In 2003, Wanglaoji herbal tea sales started from 600 million RMB, and in 2007, the total sales volume exceeded 5 billion RMB, and in 2010, it exceeded 20 billion, with a peak of more than 24 billion, making it the first local beverage brand in China that can compete with Coca-Cola. "Fear of fire, drink Wanglaoji" has been heard all over the country.

But in recent years, as consumer perceptions change, the motivation for drinking Wanglaoji has shifted from "fear of fire" to "psychological comfort."

Wanglaoji's sales of 10.2 billion yuan in 2019 were about half of its peak sales.[13]

Wanglaoji's sales of 10.2 billion yuan in 2019 were about half of its peak sales. [

During the same period, another health-focused drink became a commercial miracle in the market - NutriQuick.

Nutrition Express was launched in 2005, and in 2009, Nutrition Express sold 12 billion yuan, accounting for as much as 1/4 of Wahaha's beverage empire sales, and by 2013, Nutrition Express single product revenue exceeded 20 billion yuan, and the growth rate created a miracle of single product sales in the domestic beverage industry.

At the time, in the perception of consumers, milk is rich in animal protein and fruit juice is rich in vitamins, so the combination of the two must be a highly nutritious drink.

More importantly, before Tetra Pak came to China, most Chinese people ate boiled milk, with a little sugar added to make it more palatable. Then Tetra Pak packaging and high-temperature sterilization entered the Chinese market, and many people became lactose intolerant to Tetra Pak-packaged fresh milk, which made them regurgitate and upset their stomachs as soon as they drank it.

The arrival of Nutrition Express solved this problem, and with its viscous texture and rich flavors, it is both nutritious and filling, and at only five dollars, it's much better than drinking carbonated beverages or iced tea.

"Drink a bottle in the morning, the spirit of the morning," Nutrition Express is used as a breakfast drink by many students, conquering the busy people who can not eat in time. At the same time, Nutrifresh also highlights its own "milk content > 30%" and "extra vitamin A, D, E and other 15 nutrients" label.

But gradually people began to realize that Nutrition Express is more of a beverage, and drinking Nutrition Express is better than drinking milk. 2014, Nutrition Express sales were 15.36 billion yuan, down to 11.54 billion yuan in 2015, and in 2016, it was down to 8.42 billion yuan.

The success of NutriQuick actually means that Chinese consumers have plausibly noticed the significance of the ingredient lists on the back of their beverages as the country's compulsory education has become more widespread and basic science literacy has improved.

While still not immune to the pitfalls of marketing, consumers' definition of what constitutes healthy food has come a long way from the "natural, is good" approach of 20 years ago.

That progress, however, has created a great divide in the beverage world.

3. The difficult merging of healthy and good

The post-2015 beverage market has seen two distinctive features.

One is that forward-looking investors keenly captured the market demand for "real health", invested in and promoted a number of particularly difficult to drink "niche cult classics", such as a variety of zero-sugar vegetable juices and canned original leaf tea; the other is that the consumer On the other hand, consumers are giving up on themselves and starting to drink beverages that have a lot of sugar, such as Vita Lemon Tea, which has been jokingly described as "better than marijuana".

Vita Lemon Tea is a drink that was introduced in 1979, and its unexpected rise to popularity in 2016 was fueled by an Internet meme, but most often cited for its unique astringent flavor. That astringency counteracts the sticky taste of sugar, similar to the reasons iced tea and iced green tea became popular in the early 21st century.

Drink two cans of Coke in a row, and you'll be too tired to drink it. But with the astringent flavor, as much lemon tea can go down in one sitting. Lemon tea allows you to consume more sugar without getting bored, bringing in far more dopamine than other drinks.

The popularity of lemon tea is partly a result of the self-loathing that "health" and "good taste" bring to consumers. In addition to a small number of people who care about the body to drink fruit and vegetable juice, most consumers read the ingredient list and found that, anyway, good to drink are unhealthy, it is better to simply let the dopamine to come a little more good.

Consumers' wariness of sugar affects not only drinks that are indeed too high in calories, such as NutriSmart, but also juices that aren't really that "fattening and happy". Many consumers are realizing that sugar is added to juice drinks, and some are wary of juices that don't have sugar added specifically, such as fresh-squeezed juices.

Because, as nutrition experts often say, the free sugars produced when fruit is broken down make juice far less healthy than fruit. While the effect may be minimal, even Coca-Cola recognizes that this is a time of "sugarphobia," and other sugary drinks have a harder time making it over the hill.

It wasn't until the advent of sugar-free sparkling water that "healthy" and "tasty" barely met. Yuanqi Forest, KellyOne, Wahaha ...... Compared with three years ago, today's sparkling water products, like a spring in the spring, in the convenience stores of major cities. The precocious Yuan Qi forest has the highest profit - or the highest selling price, while the latecomer is just to take advantage of this opportunity to play a "cost-effective" card.

While it is said that the success of the sugar-free sparkling water is the success of Yuanqi Forest, if you study the market carefully, you will find that among the many series of Yuanqi Forest, only the sugar-free sparkling water has been "copied" by other brands the most. Therefore, it is the sugar-free sparkling water that has made Yuanqi Forest a success, not the sugar-free sparkling water that has made Yuanqi Forest a success.

It is not my intention to discuss how to invest in sparkling water.

Much more interesting is the fact that the success of sparkling water 30 years later is a mockery of the traditional media that wrote the word "triple sec".

Today's sparkling water is scrambling to proclaim itself "free of all natural substances," and, in contrast to the Arctic Ocean of its day, not only is there no sugar, but there's no fruit. Glancing at the ingredient list, uh, erythritol, sodium bicarbonate, citric acid, sucralose, potassium sorbate ......

Rows and rows of "chemicals", like soldiers proudly lined up to accept the young people's review. The generals, who are wearing the banner of "sugar-free" and "zero-calorie", walked past the sugar-substituted soldiers with a satisfied smile.

The "triple water" no longer represents "inferior", but rather begins to represent "ingredient transparency". Sparkling water, which is "free of natural substances," has become more trustworthy to educated young people. Because the chemicals that are allowed to be added to food are safe, controllable and their effects are clear. But it's hard to tell with natural ingredients, and who knows if there's any contamination in the growing process?

While this still isn't real science, it's a lot more scientific than the simplistic "nature is good" approach.

Some skeptical consumers and self-publishers of zero-sugar sparkling water have also been known to use blood glucose meters, sugar meters and even ingredient analyzers to test it for themselves.

I can't help but wonder if young people drinking Yuanqi Forest would put a scornful smile on their lips if they happened to hear their parents' "health regimen".

If Yuanqi Forest had been born a few decades earlier, its fate would not have been a matter of conjecture: a sugar-substituted flavored drink born in the 1990s would have been strung up by the newspapers. Not only would it have been labeled as "flavored water," but there would have been consumers who read the news and then slammed their heads: "Oh, my God, I have a bad conscience, even the sugar isn't real!"

The change in perception of "even sugar is not real" is probably the best footnote to the changing times of beverages.

Author | River Big Bend Herbal tea as a lot of people will now choose the drink, and tea drinks are the same is relatively healthy, and herbal tea has a fire to go function. So drinking herbal tea is a very good choice. So which herbal tea brand is better? Below for you to publish the top ten herbal tea brand list, Gadobao force pressure Wanglaoji and its positive.

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Top ten herbal tea brands list: Gadobao, Wanglaoji, Heqizheng, Pangaoshou, Denglao, Huang Zhenlong, Qingkuai, Shamhui, Xu Qixiu, Tongrentang Health TRT.

PS: China Brand Power Index (C-BPI) is the first Chinese Brand Power Index (C-BPI) conducted by Chnbrand, China's leading brand rating and branding consultancy organization. Chnbrand implemented China's first brand value evaluation system, which was first launched in 2011 and has been supported by the Ministry of Industry and Information Technology's special funds for branding policy for several consecutive years.

Top Ten Herbal Tea Brands

1, Gadobao

Gadobao Group is the abbreviation of "Gadobao (China) Beverage Company Limited", which is a foreign enterprise registered in the British Virgin Islands, and a wholly-owned subsidiary of Hong Kong Hongdao Group. It is a wholly owned subsidiary of Hong Kong Hongdao Group. It is mainly engaged in the production and sale of beverages and mineral water. Is one of the top ten herbal tea brands list of well-known brands. Gadobao Group produced herbal tea based on traditional formulas, the use of top quality herbal materials prepared, adhering to the traditional steaming process, through modern technology to extract the essence of herbs, blending and become; which contains chrysanthemum, licorice, licorice, grass, honeysuckle and other herbaceous plants with the role of preventing fire.

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2, Wanglaoji

Wanglaoji product form has experienced a water bowl of herbal tea - herbal tea bags - herbal tea powder - herbal tea drinks and other carriers change, in addition to the In addition to the red can of Wanglaoji, green box of Wanglaoji, in October 2012, the successful launch of 500 ml and 1.5 liter bottles of Wanglaoji Herbal Tea, on December 27, 2012 Wanglaoji Herbal Tea family to add the "three treasures of good fortune": Solid Herbal Tea, Low Sugar Herbal Tea, and Sugar-Free Herbal Tea, which created a new form of herbal tea products.

3, and its Zheng

"and its Zheng" is the name of an herbal tea produced by Fujian Dariyuan Group, is a powerful brigade in China's herbal tea industry, a "dark horse", and "Wanglaoji It is a strong team in China's herbal tea industry, a "dark horse", and "Wanglaoji" is dominating the herbal tea market and parallel to the world. Symbolizing the culture of herbal tea, it has rich brand connotation.

4, Pan GaoShou

Guangzhou Pan GaoShou Pharmaceutical Co., Ltd. was founded in the sixteenth year of the Qing dynasty Guangxu (1890 AD), so far has a history of more than 100 years, is one of the Guangzhou Pharmaceutical Group's Guangzhou Pharmaceuticals core enterprises, is known for the production of cough and phlegm medicines, proprietary Chinese medicine manufacturers. It is one of the top ten herbal tea brands list of well-known brands.

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5, Deng Lao

Deng Lao herbal tea, according to the Guangzhou University of Traditional Chinese Medicine, life professor, the national famous old traditional Chinese medicine Mr. Deng Tietao practitioner of medicine for more than seventy years of the history of the refinement of the treasure formula development. It is mainly divided into two major parts: packaged products and boiled herbal tea. Packaged products include: canned beverages, unsweetened granules, sweetened granules, honey-refined cream and essence of tablets; boiled herbal tea: detoxification tea, antiviral tea, men's tea, women's tea, nourishing yin to reduce the fire tea, detoxification tea, heat tea, heat relief tea, five-flower tea to dispel dampness, clearing heat and acne tea, strengthen the spleen and tonifying the kidneys tea, sour plum soup, rosmarinus officinalis tea, clearing the throat and throat, cough and phlegm tea, chrysanthemum and sorbets, ginseng and chrysanthemum tea, moistening the dryness of tea, clearing the smoke and throat tea, Coconut juice and so on.

6, Huang Zhenlong

Huang Zhenlong is the father of Huang Fuqiang, in Guangdong is a household name of "herbal tea king". Born in 1990, died in 1981 at the age of seventy-two. He created his own famous brand - Spa Herbal Tea. Huang Zhenlong's Spa Herbal Tea has a history of nearly 80 years. It is one of the top ten brands of herbal tea list of well-known brands.

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7, clear cool

Ennishi Beverage Co., Ltd. was established in 2009, by the Singaporean Chinese businessman invested in China to create a set of research and development, marketing, sales as one of the functional food and beverage enterprises. Enesis Guangzhou now has 100 square meters of laboratory, 300 square meters of marketing center, and more than 200 people sales team.

8, Shamhui

Shenzhen Shamhui Enterprise Co., Ltd. is a set of production, research and development, trade in one of the medium-sized beverage enterprises, the main products are Shamhui special drinks, bean teasers yogurt, cool tea and Shamhui cool powder. It is one of the famous brands in the list of top ten herbal tea brands.

9, Xu Qixiu

Xu Qixiu "font size from 1895 began to use, so far there are more than a hundred years of history, Chinese old. Xu Qixiu herbal tea belongs to the herbal herbal tea, in the Guangdong area has long been famous, has been used by the general public, well received and praised.

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10, Tongrentang health TRT

Beijing Tongrentang Health Pharmaceutical Company Limited is subordinate to the Chinese Beijing Tongrentang (Group) Limited Liability Company. The company's production, research and development, sales of the trinity, is a collection of Chinese health culture and modern high-tech in a modern enterprise.