The differences between chain stores and direct stores are as follows:

1. Different concepts

Chain stores refer to many small-scale, scattered retail stores with the same brand that operate similar goods and services. Under the organization and leadership of the headquarters, they adopt the same business policy and consistent marketing actions, implement the organic combination of centralized procurement and decentralized sales, and realize the combination of economies of scale through standardized operation.

a direct store refers to a chain store directly operated by the head office, that is, the head office directly operates, invests and manages all retail outlets. The headquarters adopts a depth-like management mode, and directly orders all retail stores to be in charge, and retail stores must also be completely under the command of the headquarters.

2. Different legal relationships

Direct stores mainly mean that the ownership belongs to the company and is managed by the company itself. Generally speaking, a chain store means that a company opens several or more direct stores in order to expand its market in various regions. The chain store we are talking about should also be a direct store in essence. Simply speaking, a number of direct stores are chain stores, which naturally belong to the company in terms of ownership. Generally speaking, chain stores have a unified CI.

3. Different characteristics

Chain stores are consistent in four aspects: business philosophy, enterprise identification system, business trademarks, goods and services, and business management. On this premise, a professional management and centralized planning business organization network is formed.

Using the principle of synergy, enterprises can speed up their capital turnover, strengthen their bargaining power, and comprehensively support their logistics, so as to achieve economies of scale, form strong market competitiveness, and promote the rapid development of enterprises. No matter where the retail industry goes in the future, it will move towards chain operation.

the ownership and management rights of direct chain stores are centralized and unified in the headquarters. The centralization and unification of its ownership and management rights are as follows: all member enterprises must be a single owner, owned by a company, a joint organization or a single individual.

centralized leadership and unified management by the headquarters, such as personnel, procurement, planning, advertising, accounting and business policies; Implement a unified accounting system; Managers of direct chain stores are employees rather than owners; All direct chain stores implement standardized management.