In November 2003 Xu Changchun opened his first Texaco franchise, in Puyang, Henan Province. But in the next just two years, he opened eight more franchises in one fell swoop, which is unprecedented in the Texaco franchise system. In just two years, Xu Changchun from a business electronic components "individual" into a more mature management system of the enterprise's boss, and his staff from the beginning of the development of a few people to more than 300 people now. Talking about their own way to join, Xu Changchun a lot of emotion.

Find a strong ally, we have to fully trust him

In 1992, Xu Changchun and his siblings began to do business in Zhengzhou electronic components. But after 10 years Xu Changchun still feel that they are just an individual,

Enterprise is difficult to grow and continue to develop, he felt the most confused is the management of the system. But after 10 years of primitive accumulation, at least have a small amount of money on hand.

In 2002, one of Xu Changchun's friends opened a Texaco restaurant in Xining, and after six months, he looked at his friend's profit and loss statement and found that the return on investment was still relatively satisfactory,

so he decided to join Texaco. At that time, Texaco was expanding rapidly across the country, although not as high as KFC and McDonald's requirements for franchisees,

But Texaco also has a clear requirement for the financial strength of the franchisee, if there is no more than 2 million yuan of capital, to start a Texaco fried chicken store is more difficult.

After 2000, the competition in China's western fast food market has been very fierce, in most cities KFC and McDonald's short,

And Dex try to avoid the head-on competition with McK and Ken, they chose the municipal cities and more affluent hundred counties as the main attack on the market.

Hsu Changchun, who had no experience in the restaurant business, strictly followed Texaco's business strategy in choosing locations and operations. At that time, he almost went to all the prefecture-level cities in Henan,

Zhengzhou, Luoyang, Sanmenxia basically no suitable opportunities, these cities have a number of western-style fast food restaurants, relatively fierce competition.

Finally, he opened his first franchise in Puyang, far from Zhengzhou, Xu Changchun is a piece of Puyang is a blank market for Western-style fast food, the local Zhongyuan oil field is relatively strong, the city's consumption level is suitable for Western-style fast-food restaurants.

For a person with no previous restaurant experience to enter the market on the initial success, Xu Changchun believes that the initial selection of the right allies is very important.

He thinks that although Dex is still a much weaker brand than Mai and Ken, Dex is part of Taiwan's Ting Hsin Group, and the strength of the company is obvious to all, and Dex had already opened more than 300 restaurants in China at that time, and had more mature experience in restaurant operation and franchising.

Xu Changchun and many franchisees are different, once he identified with the alliance will be strictly in accordance with the alliance's guiding ideology of business, because he believes that the alliance's business philosophy is to withstand the test of the market. It is because with the headquarters of the Texaco in the location, operation, management and other aspects to maintain a high degree of consistency, Xu Changchun has taken a lot of detours for which he is y touched.

Only into the first business district of the blank market

The first store hit the ground running, in accordance with the headquarters of the business ideas, Xu Changchun has been in Shanxi Xinzhou, Shandong Feicheng, Heze, Hubei Ezhou,

Liaoning Wafangdian opened eight franchises, the development of the speed of the very fast, to become a franchise system of Texaco's most successful franchisees. Xu Changchun admitted that not every one of these nine franchises is making money, one of them is a loss, basically in line with the 85% success rate of this average standard.

In Xu Changchun think fast food restaurant can make money 80% of the factors from the choice of location, 20% of the factors from the operation.

But specifically in terms of the brand Texaco, in the current state of competition, can only enter the blank market of Western-style fast food,

that is, if the local has a well-known Western-style fast food brands need to be carefully considered; and if the local population size of two to three hundred thousand, the per capita annual income of 4,000 yuan or more, and there is no well-known Western-style fast food to enter the market can be

This is the first time in the world that a Western-style fast food restaurant can enter the market. Fast food into the

to decisively enter the market. Xu Changchun's nine stores in the city basically meet this criterion.

But why are there still losing money? Xu Changchun believes that the specific location is also very critical, according to his experience,

Selecting these cities must enter the very heart of the first business district of these cities. If not this location, the operation of the

may be greatly affected. Xu Changchun told reporters that due to the location of the store in Ezhou, the location of the first business district in the fringe of the location, the flow of people is not the most, until now the operation is still not ideal. Practical experience tells Xu Changchun to choose the store is to be careful and careful, a thought of difference may send off the future.

"Texaco's franchise system and site selection strategy is sound, but this does not guarantee that there is no business risk, no matter how perfect this franchise system, for the franchisee, join others, the risk is still in their own." Xu Changchun said meaningfully.

I'm developing fast because I'm focused

For their own restaurant distribution is so decentralized, how to manage the problem, Xu Changchun does not seem to worry about, Dex headquarters around the branch offices and offices can be a good solution to the local restaurant distribution of raw materials and personnel management issues, so Xu Changchun can half a year do not go to the franchise once. For this, Xu Changchun

feel y, he felt that this is what he is now and before doing "individual" when the biggest difference, because now he has a relatively complete management system, a reasonable talent structure and echelon of the basic construction is complete, the management system is relatively mature, and there is also the headquarters side of the support guarantee. Therefore, Xu Changchun was able to get out of the way and put more energy into the development of new stores.

At present, Xu Changchun has opened nine franchises in five provinces, with 300 employees and more than 60 management cadres, many of whom are university graduates. Xu Changchun firmly believes that through continuous vocational training and the improvement of the staff career development system, his management team and staff structure will be stronger and more reasonable.

Talking about why he can be the best franchisee in the Texaco franchise system after only two years in the business, Xu Changchun thought for a moment that it might be because he is more focused than others. "Businessmen like us face different temptations every day, and there seem to be a lot of opportunities and ways to make money, but since I've chosen

this field, I have to do it with one mind and focus on it, so I think a little deeper, a little farther, and use a little more thought than others."

Xu Changchun said seriously.